| |
| |
|
Advertising Information |
|
|
|
Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry. Even the ads reflect this focus. They assume the reader is familiar with the material that's covered and though it can be quite technical, they aren't usually written in a scholarly manner - this is good news for writers seeking to ad power clips to their portfolios. Trade magazines provide a large, open and lucrative market for freelance writers because with so many competing magazines there is always a huge need for content and being an expert isn't a prerequisite for industry publication. Try putting "trade magazines" into a search engine such as Google.com and you get well over 250,000 hits. Now try "consumer magazines." At 86,000 hits it's easy to see where the markets lie. Now is the time! There are literally thousands of FREE trade magazines available by subscription on the Internet and more become available every day. They cover every subject and every angle imaginable. They are also some of the best paying markets in the business. Get Your Money Where Your Trade Is Or Isn't! You don't need to be an expert to get published in trade magazines as long as you are very familiar with what your target magazine is buying. The ABA Journal for lawyers, pays between $400-$2000 per article and requests that all material be centered around the law, or practicing the law, but they also buy pieces focused on legal news, current trends, the business of running a practice and technology for lawyers. This leaves room for writers who don't happen to be law experts to find a niche' in this publication. Can you write about the newest technology or software that would be appropriate for law office staff? Can you offer a fresh approach for making a waiting room delay more enjoyable for their clients? Across The Board is a non profit magazine for leaders in business, government and more. It's 60% freelance written and pays between $50 -$2500 for articles, essays, book excerpts, humor, personal experiences and opinion pieces. They also buy reprints. No expertise needed here! An article focused on the positive philanthropic policies of a fortune 500 company or the uplifting personal story of some one helped by such an organization would be right at home in this venue. Of course, if do have an area of expertise consider exploiting it in the trades too. The American Journalism Review -at 80% freelance written, covers expose', ethical issues and personal experiences. Paying between $1500 and $2000 per piece for 2,000-4,000 words. Online, in the news and real time media focuses all apply. Looking for Markets -in all the right places As I said earlier the Internet is an incomparable resource of markets specifically for trade magazines and below are my two favorite places to shop for FREE magazines to find markets: Free Magazine Trade Source is one of the most comprehensive sites for you to subscribe to trade magazines that you would like to target for article publication. They literally have hundreds of free publications. TradePub.com is another excellent source for FREE trade magazine subscriptions. They also have hundreds of high quality magazines to chose from - it's amazing really. Don't abandon what you know to work either Writer's Market currently has a list of 550 paying trade markets listed with contact information, rate of pay and a description of the types of submissions accepted and there are many others only a mouse click away. And many other writer's website have market listing that include trade market information. You can look for more places to find writer's markets on the Resources for Writers page. With their plain industrial covers and unilateral focus trade magazines have been the unattractive sibling of consumer oriented magazines for a very long time. It's a reputation undeserved in the freelance writing market. With no true need for specific expertise in most publications maybe it's time for us all to take a second look at the lucrative opportunities available for freelancers that write for trade publications. About The Author Angela Butera Dickson is a full service, freelance copywriter offering some of the best prices on the web. From articles to brochure copy, ghostwriting to marketing letters, she can help you cultivate a polished, professional business image: www.angeladickson.com, email: angela@angeladickson.com
MORE RESOURCES:
Advertising - Google News |
|
|
|
RELATED ARTICLES
Printing - How Do I Buy It? Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business. Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale?There are really only two key elements that will determine how well your brochure is received by prospects. Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings. Advertising Through Moms Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy. Business Ideas: 5 Uncommon Ways To Generate More Online Business Sometimes, it is not an obvious business idea that will make you more money.It may be what is not so obvious, which most people never think of that may make you money. Advertising Primer for Fast Learners Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn't work. How to SAVE Yourself from Spending too Much Money on Advertising! How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year. Which is Better Digital or Offset Printing? As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Measure the Response of Your Advertising Campaigns by Using Promotional Products For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet.Most companies today are forced to insist on results. Super Secret Tip For Using PPC Search Engine Advertising Successfully It's not about traffic; it's about generating leads. That's right. How To Create Instantly Compelling Ads Every Time Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears. Present Your Product On A TV Show for FREE Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?The Simple AnswerThe primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche.One SolutionMarket it on television. Media Savvy - How To Manage Your Time To Gain The Best Media Coverage Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. How to Know if Direct Mail Will Work for Your Business Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite. How Well Do Postcards Work? The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as. If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:"Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000. Do You Really Need a Brochure? Traditional brochures typically tell the story of your company, i.e. How to Breathe New Life into Your Advertising Campaign If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate. Get Free Radio Advertisement Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine..
|
| home | site map |
| © 2006 |
