Advertising Information

Advertising Information

How to Write Ads that Increase Your Business


I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market.

Direct Response Advertising; Radio vs TV


Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV.

Add More Pizzazz To Your Ad For More Profits


I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:======================================== A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument.

Should Your Small Business Hire an Advertising Agency?


So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?The answer to this question is really very simple.

How Much Money Do I Need to Spend on Advertising?


Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

Why Not Use the Humble Fax in Your Advertising Strategy?


When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program


A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.

Imprinted Promotional Items - Their Many Marketing Applications


There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special.

How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Marketing Tips For Small Business - Advertising That Works, Part I


Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media.If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes).

Cinema Advertising is Big Business, So Mergers are a Natural


Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.

Top 9 Reasons To Advertise


Advertising is not for every company. But some require it because their market is big and constantly changing and evolving.

How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Magnetic Signs: Where Do They Work Best?


Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car.

Lamination of Signs


I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.

More Articles from Advertising Information:
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MORE RESOURCES:

BBC News

Why Microsoft will win Yahoo
CNNMoney.com - Jul 4, 2008
Google has acquired that kind of position in search advertising. If it were to succeed in the recently-announced deal to combine some or all of Yahoo's ...
The Case Against Google-Yahoo BusinessWeek
DoJ investigates Yahoo Google deal VNUNet.com
Microsoft, Google and Yahoo! team up for search advertising advice ... Marketing Week
San Jose Mercury News - guardian.co.uk
all 235 news articles


Mullen bounced from $120 million account
Bizjournals.com, NC - Jul 3, 2008
Advertising agency Mullen has been dropped from the review of Wachovia Corp.’s estimated $120 million advertising account, according to a report on ...
Wachovia says goodbye to ad agency Winston-Salem Journal
all 31 news articles


Wachovia cuts longtime advertising agency from field of ad firms
Bizjournals.com, NC - Jul 3, 2008
Wachovia Corp. has dropped advertising agency Mullen from the bank's review of its estimated $120 million advertising account. ...


Albert Lea Tribune

City played big role in advertising history
Albert Lea Tribune, MN - 4 hours ago
The advertising gimmick first used back in 1926 was to have five or six signs on posts in sequence along a rural roadway on the fence line about 100 to 200 ...


If I were in Charge of Advertising
Headliners, UK - 8 hours ago
Jamila, 14 wishes she were in charge of advertising. I would make sure that the adverts promoted, were ones that advertised and informed people of issues ...


City council committees to consider advertising for bids
Marion Star, OH - 9 hours ago
MARION - Advertising for bids for formula grant park projects is among items to be discussed Monday by Marion City Council committees. ...


The Money Times

MSFT’s acquisition of Powerset is not about search
ZDNet - Jul 4, 2008
The recent $100 million acquisition of Powerset, the semantic search engine company, by Microsoft looks to be more to do with advertising than beefing up ...
Microsoft acquires semantic search firm Powerset AFP
On the rebound from Yahoo, Microsoft buys into semantic search instead iTWire
Microsoft buys linguistic Web search firm Powerset Reuters Canada
ReadWriteWeb - WebProNews
all 283 news articles


Big-name brands booking ads on Facebook
San Francisco Chronicle,  USA - 19 hours ago
And this week, Visa, the world's largest credit card processor, said it will invest $2 million in advertising on Facebook and introduce social-networking ...


Iraqi newspapers hit by huge drop in government advertising
Menassat, Lebanon - Jul 4, 2008
The decision was a huge blow to independent Arabic-language newspapers, who depend for 40 to 70 percent of their income on government advertising. ...


Cynical take on advertising industry
StarPhoenix, Canada - 12 hours ago
... man Don Draper (Jon Hamm) trying to deal with the fallout of having his photo published in Advertising Age, a prominent trade publication of the time. ...

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