Advertising Information

Advertising Information

Yellow Pages Ads - Buying Secrets


Yellow Pages Ads - Buying SecretsOK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil".

Bad Seduction - Advertising Techniques That Dont Work


I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.

Media, the Internet, Yellow Pages, and Your Business


If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!.

Why Hire an Advertising/Marketing Consultant?


As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.

Advertise Where Its Forbidden To


The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.

Fax Advertising : Hitting Your Target Immediately


In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of choice when it comes to contacting your customers at the speed of light.

How Do People Know Youre in Business?


One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.

Do Your Business Cards Say Who You REALLY Are?


Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card.Use a font that's easy to readDon't fill the whole card with type - it looks crowded and people don't read it allConsider using a fold-over card - I have found these to be extremely effective for a number of reasons:a) If a handful of business cards are dropped on a desk only the fold over cards stand up above the restb) The fold over card is still unique - not many people use themc) I use mine as a mini brochure - inside it tells about my qualifications, services I offer and skills I have, the front has my name, phone #'s, email address, URL and postal addressAnother popular addition is your photo - this makes you seem more approachable and friendly (if your business is one where you deal directly with the public I suggest you consider adding a photo)--------------------------------------------------------------------------------How to make sure your cards are really working for you? Have a goal to give away AT LEAST 5 CARDS A DAY to build your network:Leave one with a tip for a waitressWhen you "check in" at the doctor or dentist reception desk don't spell your name - give your cardCarry them in your pocket when you walk the dog and hand one out to people you stop and chat withMake sure all your children's friends parents know what you do and have your cardAsk someone else for their card and give them yours (you can build your mailing list and get some exposure at the same time)Enclose your card with each bill you payEach time you buy something (even at the drugstore) leave your card and say something simple like "I design Internet websites if you have any questions about how you can make money on the Internet please call me"Put the cards on community bulletin boardsWhen you attend trade shows drop your card in EVERY box - yes you will get put on lots of mailing lists, but you'll also receive some business too - you'd be surprisedGive a card to the gas station attendant, grocery store clerk, video store worker, hostess at a restaurant when you give your name for a seat reservationIf you overhear a conversation about your industry say "I'm sorry but I couldn't help overhear part of your conversation if you ever need more information on the topic, here's my card"Offer to speak at your school's career day and give each student a card - they do have parents who may need what you have to offerLeave some cards with your stationery store manager - very often they get requests from small business people for different kinds of help - if you leave your cards you'll be first on the list to be calledIf you ever go anywhere there is entertainment leave your card with the entertainer - and tell them how much you've enjoyed their performanceWhile some of the ideas above may seem "silly" you won't know until you try if they'll work for you - and all of the people listed above may not want what you're offering BUT they all have family, friends and co-workers who just might.

How to Make a Fortune from Unique Resistance-free Advertising


One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask? how can I make a profit giving my products and services away without charging for them?Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client!Here's how it works.

How to Make Your Claims Believable


When you hear claims like??Best Lawnmower in the country?Absolute Lowest Prices In Existence?Leaves your hair cleaner than any other shampoo?do you believe them?Or is there a certain degree of doubt in your mind about their credibility? Or whether they are 'hyped up'?Think about it. Everybody expects advertisers to exaggerate their claims.

How to Know if Direct Mail Will Work for Your Business


Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase


When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know.Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories.

Media Savvy - How To Lead, Persuade And Influence


The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

Media Savvy - Media Skills For Rural Women


The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

Media Savvy - Treat Them As You Would Your Best Customer


The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

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MORE RESOURCES:

Pinch Media & JumpTap Offer In-Application iPhone Advertising
MarketWatch - 13 hours ago
The partnership combines Pinch Media's analytics and advertising technology for iPhone App Store applications with JumpTap's comprehensive mobile ad network ...
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Out-of-Home Advertising Evolves to Include Technology
MarketWatch - 11 hours ago
Adding technology to classic advertising now allows companies to maximize consumer exposure to their products through a variety of media. ...


Boston Globe

Earnings Decline at the Times Company
New York Times, United States - 3 hours ago
The company’s newspapers recorded a drop of 11.8 percent, to $427.6 million, in combined print and online advertising revenue in the quarter, ...
Why Wall Street remains bearish on media stocks MarketWatch
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Canada.com

Microsoft to power Facebook search and advertising
TechWhack (press release), India - 11 hours ago
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Microsoft to expand Facebook ad pact: source Reuters
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UPDATE 1-Lee Enterprises profit falls as ad spending slackens
Reuters - 16 hours ago
N: Quote, Profile, Research) reported a lower quarterly profit that trailed market estimates, as classified advertising revenue fell 17 percent, ...
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Broadcasting & Cable

Obama Bets $5 Million on Olympic Viewers
New York Times, United States - Jul 23, 2008
National broadcast advertising buys are highly unusual for presidential candidates. Campaigns usually order TV ad time in local markets (most often in ...
Obama to Advertise During 2008 Olympics Wall Street Journal Blogs
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German online video advertising market reaches EUR 3.62 mln
Telecom Paper (subscription), Netherlands - 19 minutes ago
The revenues for online video advertising in Germany have grow by 402 percent to EUR 3.62 million during the first half of this year, according to SevenOne ...


30 SECOND SPOT: DISPATCHES FROM THE WORLD OF MEDIA AND ADVERTISING
Globe and Mail, Canada - 33 minutes ago
Almost 45 per cent of 2007 spending was for display ads, a figure that is expected to fall slightly. Paid search advertising accounted for 38 per cent and ...


30 SECOND SPOT: DISPATCHES FROM THE WORLD OF MEDIA AND ADVERTISING
Globe and Mail, Canada - 33 minutes ago
A group of major marketers are cracking down on the practice of "piggybacking," a type of search advertising in which small operators use the names or logos ...


UK media regulator Ofcom publishes new TV advertising code
Forbes, NY - 19 hours ago
Changes in the code include removing rules requiring a 20-minute interval between advertising breaks within programmes, and allowing broadcasters to ...
Ofcom publishes new Advertising Code Utalkmarketing
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