Advertising Information

Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

More Articles from Advertising Information:
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MORE RESOURCES:

Soapies, advertising bad for youngsters
Bangkok Post, Thailand - 1 hour ago
The media industry is exerting a bad health influence on Thai youngsters, leading them into hazardous behaviour like having sex with friends and washing in ...


KLEW

Yahoo working to stand alone after Microsoft deal's demise
San Francisco Chronicle,  USA - May 10, 2008
The challenge for the company is to turn those legions of users into dollars as it tries to capitalize on the long-term growth in Internet advertising and ...
Google's founders discuss Yahoo advertising deal San Jose Mercury News
LIVEBLOGGING: Schmidt, Page, and Brin Happy About Failed Microsoft ... BusinessWeek
Next up: A Microsoft-Google antitrust fight? Seattle Post Intelligencer
InformationWeek - New York Times
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Advertising executive who worked on 'Man from Glad' ads
Chicago Tribune, United States - 20 hours ago
By Trevor Jensen | Tribune reporter Howard Shank wanted to be the next Ernest Hemingway but wound up in advertising, where as a creative executive at Leo ...


Alltel Wireless Calls on Ketchum Directory Advertising
FOXBusiness - May 10, 2008
"We are delighted over our new relationship with Alltel Wireless and their understanding of the extraordinary value offered through local search advertising ...


BBC News

Google plays the deal spoiler
Deccan Herald, India - 4 hours ago
It offered to let Yahoo use its more sophisticated search advertising technology, which by some estimates would have meant $1 billion more revenue a year ...
Alarm at Google Yahoo partnering BBC News
Advocacy groups take aim at Google-Yahoo partnership Washington Post
Civic groups seek antitrust probe of Google, Yahoo talks MarketWatch
Mashable - Wall Street Journal
all 122 news articles


News Corp sees economy hurting advertising
Reuters - May 8, 2008
By Kenneth Li NEW YORK (Reuters) - Rupert Murdoch said on Wednesday stress in the US economy is squeezing advertising budgets, adding that News Corp's Fox ...
News Corp says Aussie ad market booming The Age
News Rupert Murdoch gives good news for News Melbourne Herald Sun
News Corp profit on track TVNZ
CNNMoney.com - The Australian
all 341 news articles


The Age

Denton lifts the lid on the secret life of advertising
The Age, Australia - May 10, 2008
"Advertising people won't care," she says. "They'll think it's all a bit of a joke. We make fun of each other all the time." Indeed, as she points out, ...


Upfront Predictions from Advertising Age
TVbytheNumbers, CA - 3 hours ago
Advertising Age is going way, way out on a limb (sarcasm) by predicting that this year’s upfront won’t be up over last years. It cites the credit crisis and ...


It's advertising the royal way ... because one deserves it
guardian.co.uk, UK - May 10, 2008
Doing advertising! This is surely the future. In the Hello! interview, Peter tells of the fairy-tale moment he met his bride-to-be: 'It was June 2003 at the ...


AOL eyes local online ad portal
The Australian, Australia - 12 hours ago
Advertising.com bills itself as the biggest network of its type, serving up video, mobile, display and search advertising on independent websites using ...

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