Affiliate Revenue Information

Popup Killers - Not just killing that Popup but also your Revenue!


With the increased use of popups on sites - when you enter,
when you leave, while you are there - Popup killers (or
stoppers) are all the rage. 

Companies use Popup killers as a marketing tool for
frustrated webusers  - they kill the Popup, the webuser uses
their service be it as an ISP or Toolbar.

New ISP Disks, Toolbars, and Browsers all now come with some
form of Popup killer.  While we all want to stop the
frustration of having several popups being delivered while
surfing around the web, to the webmaster a Popup killer can
totally kill a site's normal functionality.

** What do I mean?

If I said rename a Popup killer to a Javascript killer,
(which is how some Popup killers work), then you wil get the
gist!

With some SEOs advocating hiding links that they don't want
a search engine to spider or to hide affiliate links within
Javascript functions, having a user visit your site with a
Popup killer enabled could kill more than that annoying
Popup.

It could mean that when a user clicks on your apply button
or affiliate link, it won't work! The user can click on it
as often as they like.  It won't work!

This could be costing you sales and applications.

** We tested it out!

We tested this on our Loans site (www.polarloans.co.uk).  We
delivered 1,000 visits to the site where the application
process was a javascript function.  We had 1 application.

We then switched the apply buttons and links to a normal
HREF link and sent another 1000 visits to it.  We have a 10
fold increase in applications.

The only on-page changes were the Apply button links and we
drove the visits via PPC spend.

** What can you do?

It maybe time you looked at the major links on your site to
your product sale pages on affiliate links.  If they are
running as Javascript functions it may be wise to try
switching them to normal HREF links and test the results.

You can always change them back if you need to but consider
the potential revenue option.

It certainly has worked for us!

 Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy  whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.


MORE RESOURCES:

TxtNation launches new affiliate scheme
Telecom Paper (subscription), Netherlands - Aug 22, 2008
Mobile services provider TxtNation has launched its new affiliate programme. TxtNation has invited clients to encourage friends, business colleagues and ...


TechCrunch

Diary.com re-invents diaries for Generation Twitter
TechCrunch - 20 hours ago
... SMS revenue (mobile would be a natural fit), virtual goods (”pimp out” your diary) and affiliate revenue. Running in stealth mode for some months, ...


Earthtimes (press release)

Viacom Ad Sales Fizzles in Second Quarter
MEDIAWEEK - Jul 29, 2008
We expect to continue to see double-digit growth in our affiliate revenue in the near future.” The Viacom chief also said that Nickelodeon would look to ...
Viacom's Forecast: Eyes On Cable MediaPost Publications
Blockbusters Drive Viacom In Q2 Multichannel News
all 130 news articles


Cablevision Systems Corporation Reports Second Quarter 2008 Results
StreetInsider.com (subscription), MI - Jul 31, 2008
The increase in net revenue was driven primarily by VOOM's higher affiliate revenue (impacted by Cablevision's carriage beginning July 1, 2007 offset by ...


Forgetful people -- remember the Kwiry program
Los Angeles Times, CA - Aug 12, 2008
The program is supported by advertising as well as affiliate revenue. If you buy something on Amazon through Kwiry, for instance, the company gets a small ...


Adweek

Time Warner's Q2 Yields Mixed Results
Adweek, NY - Aug 6, 2008
Ratings and CPM increases at the Turner nets and CNN helped boost ad sales by 11 percent, while affiliate revenue grew 10 percent. ...


Wall Street Journal

CBS to sell 50 radio stations
Variety, CA - Jul 31, 2008
Affiliate revenue rose 5% on rate increases and subscriber growth at Showtime. Moonves said the pay network, whose original programming has taken flight, ...
Sale of Sundance Channel Lifts CBS in Quarter New York Times
CBS posts higher profit on gain but cuts outlook guardian.co.uk
all 177 news articles


CBS reports slim profit growth in 2Q
The Associated Press - Jul 31, 2008
The company's billboard unit, international syndication sales and affiliate revenue also posted gains in revenue. Radio, long the sick-man of the company, ...


Adweek

Comcast Suffers Q2 Ad Revenue Slump
Adweek, NY - Jul 31, 2008
... posting $366 million in revenue, a 10 percent increase from $334 million a year ago, reflecting higher ratings and increased affiliate revenue. ...


The Walt Disney Company Reports Increased Third Quarter Earnings
MarketWatch - Jul 30, 2008
The increase in affiliate revenue was primarily due to contractual rate increases, subscriber growth, and increased recognition of previously deferred ...

Affiliate-Revenue - Google News

home | site map
© 2006