| |
| |
|
Auction Information |
|
|
|
USP on eBay
If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products. It is also just as vital to have a unique selling proposition on Ebay. I am amazed at the number of Ebay sellers that are either unaware or just don't care about the importance of having a unique selling proposition. A case in point: A while back, I was researching some products on Ebay from a wholesale company called B&F System. B&F System is a wholesale only company that carries a variety of brand name products. One of the brands they carry is called Maxam. I came across several Maxam leather jackets on Ebay while searching ended auctions. Now here's the kicker. About a dozen or so of these leather jacket auctions were exactly the same. They all used the same image of a guy modeling the jacket that was captured from the B&F website. They even used the exact ad copy used by B&F! What was the result? Only one of the sellers was able sell any jackets. The top bid was only $26. And since he purchased the jackets from B&F for $20, he made about $5.00 profit after Ebay fees. That's a slim profit for an item that normally retails for $95. Always keep in mind that the amount of effort you put fourth on you auctions will be in direct proportion to the amount of return you get from your auctions. The sellers who put up the jacket auctions put fourth little effort by using stock photos and ad copy from the B&F website, and therefore received little or no sales from their auctions. The sellers in this case might think that using stock photos makes their auctions look more professional. It's just the opposite. These auctions look very amateurish. Using a picture of someone modeling a garment will not entice people to bid on your auction. Using three or four high quality pictures of the actual item along with a detailed description will entice people to bid. Remember that buying apparel off the internet is not like buying music CD's or software. You don't need to worry if a CD will fit. You don't need to see multiple pictures of a box of software to know what you'll be getting. However, when selling apparel, good quality pictures and a detailed description are vital. You should use a good quality digital camera to take pictures of the item from different angles. If you're selling jackets or coats, include a picture of the lining as well. In your description, don't just say it's a large size. Give measurements of the garment including overall length, sleeve length and chest size. If you're going to specialize in apparel, it would be a good idea to purchase a form or clothing dummy to model your apparel. Doing these things will go a long way in setting you apart from the competition and establishing a "unique selling proposition." What ever you're thinking about selling, always look at your competition and think about how to set yourself apart. Remember that unless you're selling antiques on Ebay, there's always someone else who's trying to sell the same thing you're selling. Establishing your USP will put you on the road to Ebay success. About The Author Are You Tired of the scams and the get-rich-quick schemes? Greg Hayes is founding editor of http://www.mammothprofits.com/. Mammothprofits is the website devoted to helping others filter out the scams and become successful in a home based business.
MORE RESOURCES:
Auctions - Google News |
|
|
|
RELATED ARTICLES
Make Money on eBay the EASY way! Probably just like you, I had an overwhelming desire to spend more time with my family and friends, doing the things that are important to me and living a comfortable lifestyle without financial worries ? and yes, less time working to pay for it!!! So with my quest to find financial freedom, I "googled" my way through searches looking for ideas on how I could fulfil this desire with minimum effort and expense. After all, I wanted to make money not spend it! I had aspirations of making wad loads of cash so my family & I could truly enjoy the pleasures of life - together. How to Sell on eBay Internationally without Risk eBay allows you the opportunity to sell all over the world. It is exciting to communicate with a customer from England, Australia or Japan via email. Killer Tips To Succeed With eBay Auction For just a moment, try to comprehend the power of the Internet. Every day, there are millions of people from around the globe "surfing the web. Finding Antiques And Collectibles To Sell On eBay Many people who decide to make a living selling collectibles on eBay soon fail. I meet them in the line at the post office. How Do You Find A Reliable Dropshipping Source? A Dropshipper is someone who will anonymously send the goods you order to your customer! There are no markings on the box and no invoices enclosed! Finding a reliable dropshipper can prove to be a strenuous task. When selecting a Dropshipper you want to be sure to find someone that has a large inventory and quickly replenishes items that become sold out!You also want to find someone that is helpful and knowledgeable about the products they are selling! Make sure to contact them before you consider reselling their items, see how quickly you get a response and how helpful the response is! Remember this is the same service you can expect once you are in business with them! If it is less than your standards consider using someone else!How do you find a Dropshipper? There are several ways to find a Dropshipper perhaps the easiest is to purchase a list from an online auction! Thoroughly read the context of the ad and ask questions if need be. How Drop Shipping Works One of the most frequently asked questions on the Net is: "What should I sell online?"Many people know what products they want to sell. However, they don't know how to do this. Drop Ship Your Way to eBay Profits One of the most difficult things to do when looking to start an online business is to find that elusive supplier that will supply you, put simply you need a source of real products to sell. Drop shipping is a perfect way to achieve this and lets you develop the perfect online business. Negating Negative Feedback on eBay Taking some pride in my one hundred percent positive feedback score on eBay, I was horrified to see a negative feedback appear against me.What had I done wrong? Had I overlooked an auction win and failed to deliver product as promised? Had I given poor, slow service? Was I rude to the auction winner?Certainly, if I had been guilty of any of these things, the negative feedback may have been deserved. How To Write a Traffic Pulling eBay Auction Title Selling an item on eBay should be simple but it is surprising how many people make some very silly mistakes.As a buyer this is fantastic, you can pick up some absolute bargains by finding poorly listed items. Online Auctions: 10 Secrets You Should Know Before Bidding At An Online Auction You may have heard about ebay and other online auctions.You may have participated in some of the biddings. How To Sell On Ebay & Keep Your Shirt Have you ever been delighted after a huge sale on Ebay. . Traditional Marketing Techniques for eBay Auction Ads Ya know, I sort of giggle when I look at an ad on eBay that's just a black and white description of the item or product that's up for bid. It wasn't long ago at all that I would have done the exact same thing, but once I understood some traditional marketing techniques, not just been exposed to them; everything looked totally different. The 3 Minute Auction and Minute Auction Explained Am I the only person who doesn't know what a 3 minute auction is? Looking for fresh content for my site, I discover that "minute auction," or even a 5, 10 and 30 minute auction is a popular item. Some auction sites may refer to a minute auction as a "Live Bid. Auction Image Hosting for Ebay Auctions: Free Single Most Recommended Tip It is a well known fact that the more pictures taken of an item, the better it will sell. Not only will you get more bids, but you will make a superior final profit. 7 Great Reasons Why You Should Start an EBay Business Today EBay is a great part or full time business. An Ebay Business can be used as a way to promote your Online Home Based Business. Be Realistic When Selling on eBay As some of you know, I spent many years buying and selling both on and offline and several of my products are based upon my own experience in this area. I know that the vast majority of my customers and subscribers have an interest in trading whether it be on eBay or at the local market but more and more I am seeing people with completely unrealistic expectations of what they will be able to do. Making Money on eBay is Really Easy If I can do it you can.Let me tell you my story. The Secret Of The Ebay Money Machine And How To Get Your Share If you have all the money you need, then this information wont be of much use to you!If however, like most of us, there are times when you could do with a little more, read on.At times we all come across circumstances where we could do with some extra income, be it that extra special present we need to buy, that unexpected bill that needs paying or just to make ends meet. How To Sell Internationally On eBay Without Risk Many people just getting started on eBay have reservations when it comes to selling to International buyers. Possibly they've heard a few second-hand horror stories, or they feel it's simply not worth the extra hassle. A WIN-WIN Scenario On eBay For Buyer/Sellers: Tips For Hunting Want It Now Postings "Ask And You Shall Receive" Policy Works!You're one-of-a-kind baby clothes sat for the last month on eBay with no buyer. Why? Perhaps your item is so specialized that buyers have a hard time finding you.
|
| home | site map |
| © 2006 |
