| |
| |
|
Book Marketing Information |
|
|
|
Make Big Profits from Small Booklets
What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book." "It's too hard to get an agent or publisher, and I don't want to self publish." None of these excuses apply to booklets. Anyone can write and publish an 8-1/2" x 5-1/2" booklet of 16 to 48 pages. Publishing a booklet is a good way to create an information product which will give you both credibility as an author and almost instant profits. A few years ago, I was looking for a way to create a new income stream as well as to promote sales of my book, The Mystery Shopper's Manual. I decided to create a 16-page booklet that would explain the basics of mystery shopping, and promoted it by sending copies of the booklet along with press releases to newspapers and magazines. You can't tell everything you know in a short booklet, so keep the topic narrowly focused. My booklet explained the basics of what mystery shopping is and how to get started. It had to give enough information that readers could become mystery shoppers with only what was in the booklet; however, people who wanted to know even more would be encouraged to buy the book. Within a few months, with no advertising at all, I had sold thousands of dollars worth of booklets (at $5 each), and increased sales of The Mystery Shopper's Manual. You can use a booklet to promote your products and services, as a way to create new streams of income, as a publicity generator, as a credibility builder and more. Even if you don't think of yourself as a writer, writing a booklet is simple. One format which works well is to answer frequently asked questions. Write down a list of the questions your customers ask (or should ask). You could write the answer to one question, couldn't you? Then answer another and another--before you know it, you've got a booklet! Use one of the questions as your title, with a subtitle such as "The 47 things you must know about (subject)." Booklets can be produced in small quantities at your local copy or print shop, usually for less than $1. Have covers printed on glossy paper or card stock. The copy shop can "bookletize" (fold, staple and trim) for you. Your booklets can be sold at the back of the room when you speak, you can promote them on your web site, they can be an add-on item to your catalog, etc. You may even be able to place them in retail outlets and bookstores. Send them to media to get free publicity. Consultants can use them as a "leave behind" with potential clients-while you won't profit directly from the booklet, they can help you attract clients. Booklets make good premium items. Sell them in quantity to companies or other professionals in your field to give or sell to their clients. Use booklets as a premium when your customers place an order of $50 or more. Make your booklet something that is only available as a bonus with purchase. Customers who want it will buy other items to get it. And don't forget to include in your bio sheet and press materials that you are "the author of (booklet title)." That gives you credibility and enhances your reputation and visibility. Take the first step: Choose your topic. Then, write the booklet and take it to your local copy shop. You can be published in just days. Try it! Copyright Cathy Stucker. Cathy Stucker made thousands of dollars from one 16-page booklet without paying for advertising. You can http://www.IdeaLady.com/booklet.htm"> write, publish and sell booklets for money, fame and more. Visit Cathy Stucker's web site at http://www.IdeaLady.com/booklet.htm">http://www.IdeaLady.com/booklet.htm to find out how to get started.
MORE RESOURCES:
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES
The Perfect Book and Where to Find It! If I was asked to describe the perfect book, one that's in high demand, moves off the shelves quickly, costs little or nothing to produce, involves the least amount of work possible, and offers multi-income streams, I'd say it included one, preferably more of the following features:It Must Be Quick To ProduceTime is money and the sooner your book is ready to sell, the sooner you'll make money from it.So let us consider just a handful of many ways to create a book in a day, or less than a day, perhaps in just a few minutes!1) Profit From Resell RightsResell rights - a confusing term with conflicting definitions, but a great way to acquire best selling books quickly, at little cost, complete with marketing materials, web sites, representing the easiest and fastest way to start your publishing business. Best Sellers Aren't Written - They're Made - It's All About Promotion Writing a book is becoming more and more of a trend these days. In fact, an estimated 5,000 mystery books were published last year in the United States alone, and that number is expected to grow. Top Ten Basics on Internet Article Writing to Promote your Book Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach. How to Get More Readers For Your Book Marketing your own book can seem like a scary task. You poured your heart and soul into the writing of it, and now when you think about marketing your masterpiece, you think, "I'm a writer, not a salesperson!"But there is a simple way you can get the word out about your book. Book Talks: What to Say and How to Say It Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may terrified of public speaking. Dont Clone your Book or Business Marketing Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young. Titles (and Subtitles) Sell Books! Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. Your Book Marketing Plan - Winning Strategies and Tips Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds. 7 Vital Book Promotion Tips As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. It's not magic. Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer. Increase Book Sales: When a Book is No Longer Just a Book for Sale Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had very poor sales for her books. Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review You've just been notified a review of your book has been posted. You're all excited and can't wait to see what has been written. Book Marketing 101 for the Self-Published Author -- Getting Started No matter what any publisher or marketing company tells you (even the traditional publishing houses), you, the author, are almost 100% the reason your book will sell.It is your belief, excitement, enthusiasm, and energy that will get a reader excited about buying your book. Successful Book Marketing The Natural Way - Part 2 Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"?If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. Book Club Sales -- Increasing the Odds What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to "borrow" your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members. Top Ten Non-Techie Steps to Market your Book Online Are you an author who is looking for new ways to promote your book or business? Does the traditional promotion you do take too long and not bring you top results? Are you willing to investigate easy non-techie ways to get more book buyers?Check out these ten steps within "Ten Non-Techie Ways to Market your Book Online:"Step1. Ten Steps Preparation and FoundationWhen marketing your book Online, you need to attract the right customers to your Web site. Secrets to Selling Books by Mail This is intended for informational purposes only. Selling books by mail is one of the "ideal" spare-time business ventures that can be operated from your home, and with minimal investment. Navigating the Amazon Sales Ranking First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon's system to provide marginal sales data at best. Marketing Virus - Every Writer Needs to Catch It For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man. FAQs about Book Signings Since I self-published my first book, "101 Ways to Improve Your Communication Skills Instantly," in 1998 and began doing book signings shortly afterward, many people have asked:1. What do you get paid to do a book signing?It depends on where the book signing occurs.
|
| home | site map |
| © 2006 |
