| |
| |
|
Book Marketing Information |
|
|
|
How to Schedule a Book Signing
How would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience? Book signings are the cornerstone of an author's post-publication foundation. But how do you set them up? Organizing book signings, readings, and public appearances is one of the most important parts of a successful marketing campaign. A book signing or reading is a bookstore event that features you and your latest book. This is your opportunity to meet potential buyers face to face. Plus it adds a personal touch to your promotion efforts. Many customers may feel more motivated to purchase a copy of your book if they hear it explained or read from your point of view. And the opportunity to get a copy signed by the author doesn't hurt, either! Independent book stores and larger chain retailers both organize book signings. Your chances for finalizing an appearance are greater with the independents. They have to compete with larger chains and are therefore more willing to support local authors. In order to pinpoint potential book stores, check your local newspapers or see if book retailers in your area offer a "calendar of events" or post upcoming events on a public bulletin board. By asking around for the owner of the store or the communications manager you can typically find the appropriate person with whom to discuss your event. In many cases, both the large and small retailers will have their events planned weeks or even months in advance. Plan early. When you have a list of people and/or stores you plan on contacting, prepare your pitch. Have a small script that outlines what your book is about and why people would be interested in meeting you or reading the book. The store manager or PR person will most likely ask. If your subject matter is timely, all the better! Remember, this is the point during which the store manager or book buyer will be screening your presentation skills, either over the phone or in person. If they are not captivated by your presentation, they will have very little faith in your ability to captivate a crowd. Be extroverted and dynamic. It also helps to be concise. Understand that these are busy people. You want to sell them on your event fast. Have your press release and/or sell sheet ready. It's helpful in case they ask for a copy or if they ask about specific information about the book. They may want to know the retail price, the retail margin, and the ISBN number immediately so they can order a review copy themselves prior to deciding. Advise them of the publication date after which they can order the book wholesale through the Ingram or Baker & Taylor databases, or retail from your own webpage address. Provide them with your URL. They might be impressed enough by your initial marketing initiatives to go forward with the book signing. Offer to help them with promotion. Especially if you're targeting smaller book stores, they will be more interested in offering to host an event if they know you will be absorbing some of the burden of marketing it. Tell them all your friends and family will be attending the event (and then make sure to invite your friends and family!), and if it's within the scope of your marketing budget, offer to advertise in the local paper at your expense. Remember, the easier it is for the book store, the more likely they'll say yes. Follow-up with prospective book stores who have not confirmed dates. Selling yourself and your book is a number's game, and as any salesperson will tell you, the amount of contact is directly proportionate to the amount of sales. So be persistent without being annoying. If, after three or four unsuccessful attempts with a particular store or person, move on to another prospect. Brent Sampson is the President & CEO of Outskirts Press Publishing at OutskirtsPress.com and author of Publishing Gems: Insider Information for the Self-Publishing Writer. Information at http://outskirtspress.com/publishinggems
MORE RESOURCES:
New Self-publishing Book Selected As 2009 Member Benefit By ... - 1888 Press Release (press release)
IndiaBook Indian SEO Company launches Search Marketing Outsourcing ... - BigNews.biz (press release)
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES
Promotion - Credibility Extras For many of us, marketing our titles is one of the most tedious tasks of being an author. Even authors who published with large New York houses are expected to take part in marketing and promotion. You , Your Book and the Internet! Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. Attract More Buyers to Your Book: Use Metaphors Surprise your potential buyers. Give them chocolate frosting!After we entered school we had a lot to learn. Self Publishing Success Starts With Marketing Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. 28 Reasons Why Publishers Will Buy Your Book Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind. How to Self Publish and Promote Your Own Book If you are reading this article then you have already toyed with the idea of self publishing. You may be unsure at this point and without a doubt, the decision to self publish, should not be taken lightly. Publishing Your Book-What Way is Best For You? - Part 2 Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Titles (and Subtitles) Sell Books! Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. How to Send Press Releases to Newspapers About Your New Book There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity. Book Marketing 101 for the Self-Published Author -- Getting Started No matter what any publisher or marketing company tells you (even the traditional publishing houses), you, the author, are almost 100% the reason your book will sell.It is your belief, excitement, enthusiasm, and energy that will get a reader excited about buying your book. Three Powerful Tips on Selecting a Book Topic that Sells The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. The Book Signing Tomorrow night is my first Local Writers Fair. I've been looking forward to this one for a long time. How a Book is Born: One Authors Story Not all books come out whole, all at once. In fact, most books ease out little by little. Does Your Book Cover Pass the "Ignore" Test? Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought. Sell Your Book with Pennies Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. How to Get More Readers For Your Book Marketing your own book can seem like a scary task. You poured your heart and soul into the writing of it, and now when you think about marketing your masterpiece, you think, "I'm a writer, not a salesperson!"But there is a simple way you can get the word out about your book. Colour and Book Covers - What You Should Know if Youre Self-Publishing Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really should use something called spot color. Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 2 How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!Six Steps to Build your Book's Bullet Proof "Tell and Sell"Part one of this article is available at www. Book Club Sales -- Increasing the Odds What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to "borrow" your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members. Super Profitable Techniques for Selling Books By Mail The total number of books sold by small, part-time mail orderentrepreneurs is growing each year. Total sales each year for thepast five years have increased by almost 30-percent over theprevious year's sales.
|
| home | site map |
| © 2006 |