| |
| |
|
Book Marketing Information |
|
|
|
Looking to Sell Your Book for a Good Price?
Many self-publishing authors plan on eventually selling their book to a large publisher at a good price. The fast track way to achieve this goal is to push up the market value of a book with a push v. pull strategy. This article shows you how to do exactly that, using a simple Internet strategy that any self-publisher can afford. PUSH v. PULL EXPLAINED Books with push like Harry Potter push customers through the doors, and the registers go kachink, kachink. With self- published titles, booksellers must pull customers through the door and that costs money. Put yourself in their shoes. Giving preference to books with built-in push makes sense. Remember this formula: push stacks chips on your side of the bargaining table and pull sweeps them away. With a transferable Internet presence strategy, you can stack chips to the ceiling just like the big boys do. WHAT THE BIG BOYS ARE DOING The push is on with major publishers to build market value for their intellectual properties with the Digital Object Identifier (DOI) system. A DOI is a permanent Internet address for your book. No matter how many times ownership of a book changes hands, the DOI Internet address is permanently bound to the book, just as tightly as the binding. This is why hundreds of big publishers have registered over 16 million intellectual properties with the DOI system with millions more on the way. Who fueled the creation of the DOI system? Computer experts? No. From a market asset valuation standpoint, that makes as much as sense as going to a Sushi Chef for a vasectomy. (Better idea - get the Sushi afterwards!) Rather, it was senior publishing executives and their financial gurus who pushed for the creation of the DOI system. When you sit down at the bargaining table with a DOI, you'll be talking their language. PLAYING WITH THE BIG BOYS The Internet is like an elephant, it remembers everything and it can remember a lot! You can always include your email address or your web site address but these things point to a business identity - not the work, itself. Use the same DOI on every web page, ezine article, review, blog post, etc. and it becomes a 24/7 market value builder that follows the work. If something changes, like your email or web site address, one simple update is all it takes. No more annoying "page not found" or "no such e-mail recipient" errors. Use your DOI the right way, and every little stitch of web presence marketing you've done becomes one more chip on bargaining table. Remember, the big guys speak DOI. DOI BENEFITS ARE IMMEDIATE Getting good book reviews is so miserably hard these days, especially for self-published authors. What if your book finally gets that fabulous review you've hoped for long after publication? Will it be orphaned from the book marketing information you've already published on the Internet? No. One quick update of your DOI and everything that it references on the Internet will immediately begin broadcasting your fabulous review to the online world. START ADDING MARKET VALUE TODAY Each day, try to add more market value to your book. A blog post here, an ezine article there. These things cost nothing, and yet they can push huge amounts of sales-generating traffic at your book. As a self-published author, you've got to keep your eyes on what the big guys are doing, and when you can emulate them on the cheap, you do it! WHEN TO GET YOUR DOI The best time to register your DOI is after your books are available for purchase on Amazon.com and other online bookseller sites. This way, you can create menu options in your DOI that link to online bookseller pages for immediate sales results. Be sure to ask your publisher or vanity press if they offer a DOI service. One that does is Your Own World Books (Yowbooks.com). Their Author Advantage program includes a transferable DOI. If your publisher does not offer a DOI service, that's OK. As the copyright holder, you can register your DOI with an independent DOI hosting service like DOIeasylink.NET. The annual cost of a DOI is comparable to one-month web site hosting fee. Plus, you get a 1-page Internet response page and descriptive menus with multiple Internet links. USE A DOI TO HIT CRITICAL MASS If you remember only one thing from this article, let it be this. Think like the big boys. Use this strategy to add more market value by continually broadcasting information on the Internet with your DOI. Eventually, you'll hit critical mass. People will buy your book, and large publishers will see this and be impressed! Free Publishing Guidelines: You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. DOIeasylink.NET: We Add Value to Your Book - Learn More: http://doieasylink.net - http://dx.doi.org/10.2122/doieasylink - Marshall Masters, President - http://dx.doi.org/10.1572/marshall.masters Marshall Masters is a publisher, self-published author, radio personality and Internet technologist. His published titles include Godschild Covenant: Return of Nibiru, Gold Fever, Indigo- E.T. Connection, and Orange Blossom. He founded DOIeasylink.NET to make the DOI system available to self-publishers and small presses. Drawing upon his decades of consulting experience with notable firms such as AT&T, Oracle, HP, Lockheed and Sun Microsystems, he created a simple, affordable DOI solution for self-publishers and small presses.
MORE RESOURCES:
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES
Why Testimonials are Number One in Selling your Book or Service Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them. Are You Ready For The Publishing Revolution? Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion. Ten Ways to Make Your Book Outsell Another Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products. 1. Why Writers Dont Do a Book Signing Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them:1) It's not worth the time; there's not enough money in it.2) Speaking is where the money is. How to Grab the No.2 Spot on Amazon for Advance Book Sales When my first book was published way back ten years ago, I thought that was it.I reckoned I'd never write another one. Discover 3 Easy Ways to Promote Your Articles Are you using these methods to promote your articles?If not, you are missing out on some easy ways to get more traffic. Ways that require no additional work on your part once they are set up. How to Sell Your E-book - (or other information product) - Through Quickie Seminars I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely. Book Signing for Experts Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers, your book needs a little help from its creator. Extend Your Books Life With a Sales Letter Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. Three Powerful Tips on Selecting a Book Topic that Sells The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Five Secrets of Winning Book Proposals Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?Cornered in frozen foods at the grocery, black-tie events or at the bus stop, I've been 'pitched' as we say in the business, with such book proposals as: A Cat's Tale of Christmas; Old Testament Aphrodisiacs; Break Out (after being committed to a mental institution by jealous relatives, the story of one man's quest for revenge); and Suck it and See: A Guide to Tropical Fruits. Book Publishing Without Pain When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she'll discover5 Fantastic Benefits of Self-publishing1. The Booklet Journey Opening a New World 1991 was a pivotal year in my life. My professional organizing business was 8 years old. Comments From A Book Reviewer For the past several years I have been reviewing books for my own site, Bookpleasures.com, as well as many other sites. Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review You've just been notified a review of your book has been posted. You're all excited and can't wait to see what has been written. How to Send Press Releases to Newspapers About Your New Book There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity. Poetry Chapbooks: Ten Tips for Promotion There are several ways of publishing your chapbook. You can do it yourself with a printer and a heavy duty stapler; you can submit a manuscript to a literary entitiy that publishes chapbooks; or you can try a self publishing company. The Perfect Book and Where to Find It! If I was asked to describe the perfect book, one that's in high demand, moves off the shelves quickly, costs little or nothing to produce, involves the least amount of work possible, and offers multi-income streams, I'd say it included one, preferably more of the following features:It Must Be Quick To ProduceTime is money and the sooner your book is ready to sell, the sooner you'll make money from it.So let us consider just a handful of many ways to create a book in a day, or less than a day, perhaps in just a few minutes!1) Profit From Resell RightsResell rights - a confusing term with conflicting definitions, but a great way to acquire best selling books quickly, at little cost, complete with marketing materials, web sites, representing the easiest and fastest way to start your publishing business. A First Time Authors Publicity Kit Materials If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list of the usual items. Dont Sell your Book, Share It Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book.
|
| home | site map |
| © 2006 |
