Branding Information

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...

  • First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.
     
  • Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.
     
  • Let the brainstorming begin!

    I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.

    ::: Start List :::

    ? "grill - where ideas sizzle"
     
    ? "water cooler" 
       ...sidenote: i thought that's where people really talk openly
     
    ? "feedbag - serving up ideas"
     
    ? "your market draw" 
       ...sidenote: i don't know how i got here
     
    ? "evoke" 
      ...sidenote: now i'm just writing words, synonyms
     
    ? "persuade"
       ...sidenote: this is where the dictionary & thesaurus come in

    ? "convince"

    ? "share"

    ... a few minutes pass by
    ... a few more minutes pass by

    ? "Slice-A-Day.com" 
       ...sidenote: visual images of pie and cake
       ...sidenote: slice is a portion of a bigger piece...hmm

    ? "Share Your Slice On Marketing" 
       ...sidenote: tagline that explains and supports vision
     
    ::: End Brainstorming List :::
  • I like "slice" because you just get quick and small chunks to read... just enough to evoke a thought, to make you think, or to leave you wanting more.

    -----------------------------------------------
    Maya Sunpongco
    Slice-A-Day.com
    your slice on marketing


    MORE RESOURCES:

    Enhancing Marketing ROI with Master Branding
    MarketWatch - 5 hours ago
    This single consumer decision shows the power of a master brand in boosting marketing return on investment (ROI), according to Roy Levitt, a Principal with ...


    Vertical Branding, Inc. Announces License Agreement With Global ...
    MarketWatch - Dec 1, 2008
    "We are very excited that Genius has selected Vertical Branding to market these products in the United States," said Vertical Branding CEO Nancy Duitch. ...


    WINGATE UNIVERSITY SELECTS RELLA:COWAN FOR BRANDING
    dBusinessNews Charlotte (press release), NC - 43 minutes ago
    WINGATE, NC – Wingate University has hired Rella:Cowan, a strategic marketing and advertising firm, to help the university hone its brand and market itself ...


    Joint Venture Pays Dividends For Steel Advertising & Interactive ...
    Business Wire (press release), CA - 7 hours ago
    We felt, however, that IT and branding are much more closely aligned than most people realize. The IT infrastructure, corporate website, and look and feel ...


    Killington 'branding' meeting tonight
    Rutland Herald, VT - 12 hours ago
    ... and a town/mountain partnership. There will also be a discussion of what branding means, community expectations and a timeline for initiating events.


    Branding Briefs: Nina Sky, Beyonce, American Express
    Billboard Business News, NY - 8 minutes ago
    By Kamau High, NY - Twin sister duo Nina Sky will star in a print, TV and online ad campaign for their line of shoes for Fila. ...


    Caritas Christi taps new ad shop
    Bizjournals.com, NC - 23 hours ago
    Boathouse will handle branding, advertising and marketing strategies across Caritas Christi’s six hospitals. “We believe they will positively impact how ...


    Brand it like Riz Khan
    New Straits Times, Malaysia - 21 hours ago
    DUBBED the "Davos of Branding", the Global Brand Forum (GBF) comes to Kuala Lumpur on Thursday and Friday at the Palace of the Golden Horses in Kuala Lumpur ...


    Acrobat Design handles branding for pottery line
    Crain's Manchester Business, UK - 47 minutes ago
    Acrobat has designed the brand identity, logo and packaging for the series of nine limited edition pieces, which are aimed primarily at collectors. ...


    'Your space. Your pace.' chosen as county brand
    Lexington Dispatch, NC - 6 hours ago
    Representatives from 21 public, private and nonprofit agencies have been working on the branding initiative for more than a year. Newell Clark, a principal ...

    Branding - Google News

    home | site map
    © 2006