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Branding Information |
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Branding Information
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Brand Identity Company - Brand Identity Guru Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat. Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley? Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is. Build Customer Loyalty by Promoting Your Customers Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build their businesses and increase their demand for your products and services. Your Small Business Name -- Important? You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. Branding: What Not to Do Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address. Franchising is Virtually Fraud Free The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, lower than any other industry. Is Your Logo Helping or Hurting Your Business? The quality of your logo can mean the difference between success or failure. It can be that simple!Trademarks and Logos make up the most international language in the world. Eye On The Pie: Branding From an Investors P.O.V. When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public-- when money-minded people want more, they want a piece of your brand pie. Is It Legal? - Indecent Naming With Tradition When Mitsubishi launched a new car with the name "Pajero" on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due to its homophony with a Spanish expression related to masturbation.The same happened to Ford's model "Pinto" (Portuguese for male genital) in Brazil where it was quickly renamed into "Corcel"(horse). Extreme Makeover - Small Business Edition Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. Picking The Design Company Which Is Right For You So you've decided to go for it-you're ready to choose a design company to create your logo and other marketing materials. It seems easy enough. Go Ask Alice One of fiction's finest marketing minds, The Cheshire Cat, once told Alice in Wonderland something all business owners and marketers should remember:"If you don't care where you are going, it doesn't make a difference which path you take."For businesses bent upon success, it does matter which path you take. Logo Design - Corporate Identity Branding - Brand Identity Guru Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Branding Fiasco -- Better Be Who You Say You Are! Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Logo Files: Versions Of Your Logo That You Should Own Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Brand Awareness - Brand Identity About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. Attract More Clients With A Brand Identity You've probably heard that people buy products and services from people they know, like and trust. And, as I have done, you've probably wondered how you can foster more of this "Know-Like-Trust" factor in your business relationships. Build Brand Identity Through Product Branding Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P's of Branding that I have developed, PRODUCT - PLACEMENT - PROMOTION - PEOPLE. 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