Copywriting Information

10 Tips for Tech-Writers


Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Follow these 10 quick tips, and you'll be well on your way to a satisfying tech-writing career.

1) Follow a sensible career path?

  • STEP 1: Start in a team

  • STEP 2: Stay only just long enough

  • STEP 3: Manage yourself

  • STEP 4: Manage a team

  • STEP 5: Go contracting (depends on the market)

2) Knowledge is your lifeblood - learn the politics of your company. Know who knows what. Find someone who consistently gives you timely, reliable, technically accurate answers, and get their name tattooed on your shoulder! Every company has at least one. And they may not be in the project manager/product manager/customer/programmer roles. They are generally the people who've used the product in the real world, and dealt with real world customers.

3) Communicate WITH, not AT. Tech-writers don't have enough power to get away with communicating at.

4) Track stuff (take spreadsheet printout and write it up on the board).

5) Develop good product and domain knowledge - The more you can figure out for yourself, the better off you'll be (and the more respect you'll get from the techies).

6) Find out who your users are, what they are trying to do, what they are having trouble doing, and how they want to be helped. Then provide this assistance. Help the user do what they are trying to do. Don't just tell them what the product can do? a help system is only helpful if it addresses the users' needs.

7) Treat everyone as a customer. Then manage their expectations and your commitments. Always ensure they know what you're doing. Tell them when you'll be finished. And pull out all stops to meet your deadline.

8) Provide a surrogate user testing mechanism for the development team - providing usability feedback.

9) Work as hard as required to get good quality doco finished on time and to budget - this is how you'll get the satisfaction out of work that you need.

10) Have fun with it.

Don't become jaded and cynical by the high-tech, harsh, uncaring IT world. Use your smarts, and make the most of the resources provided. Most importantly of all, make work satisfaction your number 1 goal. It's the best way to stay happy and get ahead.

About The Author

* Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.


MORE RESOURCES:

Search Copywriter/SEO/PPC
Bizcommunity.com, South Africa - 48 minutes ago
Excellent opportunity for a Search Copywriter to join a large media planning and buying agency. Ideally you will have worked on a variety of clients with ...
Search Engine Optimisation Consultant Bizcommunity.com
Search Manager/SEO Manager Bizcommunity.com
SEO Assistant/Search Executive Bizcommunity.com
all 4 news articles


PR Web (press release)

American Writers & Artists, Inc. (AWAI) Names Master Copywriter ...
PR Web (press release), WA - Nov 28, 2008
Each year, AWAI selects one copywriter who has succeeded in his or her niche and who has contributed to the continuing education and training of copywriters ...


Copywriting for Direct Mail - Part 2: Big Guns
Web Host Industry Review - Nov 24, 2008
Here’sa secret: The goal of expert copywriters is to have their copy become invisible. You don’t want the reader overly aware that they are reading copy. ...


Dell Coupons and Promo Codes Offered By Copywriting Web site
PRLog.Org (press release), Romania - Nov 28, 2008
PRLog (Press Release) – Nov 28, 2008 – Power Communications, the online copywriting firm, is offering clients and visitors Dell coupons and promo codes. ...
Abandoned Online Shopping Carts Topic of Marketing Podcast PRLog.Org (press release)
all 2 news articles


Copywriting Grammar Ain't Perfect
MSNBC - Nov 10, 2008
The secret to copywriting success is adjusting your voice to match that of your target audience, and with that adjustment also comes changes in the grammar ...


SEO Copywriting Firm Helps Companies Overcome Challenges of Google ...
PRLog.Org (press release), Romania - Nov 24, 2008
However, SEO copywriting firm SEO Content Solutions says that the changes are a true opportunity for companies who play their cards right to thrive. ...


PR Web (press release)

New Career Opportunity from American Writers & Artists, Inc. Helps ...
PR Web (press release), WA - Nov 24, 2008
After spending 25 years in the marketing trenches, 11 of them exclusively dedicated to online copywriting, Nick Usborne has helped major companies like ...


Ads need wordsmiths, not blacksmiths
MiamiHerald.com, FL - Nov 24, 2008
Focus on content first: In short, copywriting is the art of cleverly writing in such a way as to trigger people's hot buttons, those buttons that provoke ...


International Business Times

VistaPrint Takes Creative Services Online With Website Design
MarketWatch - Nov 13, 2008
Website design integrates VistaPrint's renowned creative and copywriting services with the company's first electronic product. ...
A Timely New Book for the Recession - How to Get a Successful ... PR Web (press release)
all 14 news articles


New Copywriting Website Online Today
1888 Press Release (press release), TX - Nov 8, 2008
Freelance copywriter Byron Leavitt unveils new website www.byronleavitt.com. Full of marketing tips and information on his ad writing services, ...

Copywriting - Google News

home | site map
© 2006