Copywriting Information

Hooks, Lines & Sinkers


Hands up if the title to this article made you think that you'd strayed into a fishing feature?

Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of course is nothing at all if you are thinking of metal barbs, yards of tangled nylon and blobs of lead weights.

Think, however, of the good opening lines used to begin most successful short stories, novels and articles then the "hook" in our title takes on a whole new range of meanings and equates very well with the world of creative writing.

What most beginners fail to understand when they first begin writing, and this applies as much to articles as it does to short stories and novels, is that when they submit their work to an editor, competition judge or publisher there is only a brief moment to impress which is why a lot of attention needs to be paid to that first opening sentence.

Hooking your reader with a good beginning isn't a guarantee to success, but it will serve to focus attention and make the judge, publisher or editor take more notice of the rest of the article, story etc. If nothing else, it presses an subconscious alert button in the reader's mind that marks up the writer as a professional who knows his or her craft.

This in turn builds expectation and again focuses attention. As long as the rest of the piece lives up to its early promise, you can be sure that your effort will at the very least receive close inspection and hopefully much more!

So, just how do you come up with a good hook? It would be nice if I could say that there was some magic formula available but unfortunately I haven't found it even if it does exist! Still there are several things that you can do to get things moving.

First of all don't sit staring at your screen trying to think of a good opening line when you have a mind boiling with ideas struggling to spread themselves over the page! All this will do is make you tense up with frustration and dam your creativity.

Instead, start hitting the keys and slap those ideas across the screen! Once you have the basic outline down then you can start the editing process, including the opening sentence. If at this stage you are still stuck, try leaving the work for a few days, there's a good chance you'll come up with something when you're mind is focused on something else and the first flush of enthusiasm has cleared from your brain.

Analogy, such as I've used to the fishing world, often provides a good hook. In the case of this article I used it in the title but hooks are used just as often or more so in the opening sentence. My actual opening "hook" made use of a question, which again is a very good way to start, as questions by their very nature demand a response from the reader, even if it is only to read to the end of the sentence!

I took this a step further by demanding physical action, "hands up", which of course is a ridiculous thing to expect a reader to do when there is no way of knowing whether they have complied or not! It is this stupidity that hopefully grabs attention and carries on from where the title left off. PR writers are well aware of this process and often mis-spell words to create a similar effect .

Quotations and deliberate mis-quotations also make good hooks either from songs, proverbs or other literary works, but also try putting together unusual combinations of words.

For instance, you wouldn't think that brussel sprouts could possibly have any effect on good or evil and I'm sure they haven't! One of my son's however has different ideas and his annual grumble during our recent Christmas meal gave me a marvellous opening line, or hook, for what will be a festive article taking a close look at this, in my opinion, much maligned vegetable!

What was it? Oh yes, when faced with a heap of those shiny green gems he muttered murderously, "If it wasn't for brussel sprouts there'd be no evil in the world ..." now is that a hook or what?

Which brings me on to another point. Hooks, I've found seem to have a power in their own right and often serve as a catalyst to the story or article itself which is why you should be on the alert for when they occur.

The brussel sprout incident is a prime example. Writing in any shape or form was the furthest thing from my mind, but the startled looks and laughter from the rest of the family were enough to confirm what I'd immediately thought, here was a hook begging for exploitation and with a enough power of its own to begin generating several lines of thought.

Being aware of hooks and the power they have on the reader is something every writer has to get to grips with if they want to achieve success so it is a good idea to train yourself to both generate hooks and be on the alert for them by listening to what other people say.

Having a small notebook handy makes a lot of sense, but reading what other people have done before you will also pay dividends. Try this quiz of opening lines to famous novels. It's not easy, but don't worry about your score, the real benefit of the quiz is seeing what worked for the author.

  • The scent of slaughter, some believe, can linger in a place for years.

  • When Mr Bilbo Baggins of Bag End announced that he would shortly be celebrating his eleventy-first birthday ...

  • In the beginning God created the heavens and the earth ...

  • Scarlett O'Hara was not beautiful, but men seldom realized it when caught by her charm as the Tarleton twins were.

  • The stranger came early in February one wintry day, through a biting wind and a driving snow ...

  • "The marvellous thing is that it's painless," he said. "That's how you know when it starts."

  • Last night I dreamed of Mandalay ...

  • A wide plain, where the broadening Floss hurries on between its green banks to the sea, and the loving tide rushing to meet it ...

  • Mr Jones, of the Manor Farm, had locked the hen-house for the night, but was too drunk to remember to shut the pop-holes.

  • "Tom!"

    Well, what did you think? Some were definitely intriguing but others in my opinion left a lot to be desired which just goes to show that the proof of the pudding is in the eat... er reading so don't fall into the trap of thinking that the beginning is the be all and end all!

    Oh and before you ask, I haven't forgotten the lines and sinkers either, call those plots and twist endings and to find out more sign up for the WriteLink Short Story Writing Workshop, it's free! www.writebytes.co.uk

    ANSWERS:

  • The Loop by Nicholas Evans

  • The Lord of the Rings by J R R Tolkein

  • The Bible

  • Gone with the Wind by Margaret Mitchell

  • The Invisible Man by H G Wells

  • The Snows of Kilimanjaro by Ernest Hemingway

  • Rebecca by Daphne De Maurier

  • The Mill on the Floss by George Elliot

  • Animal Farm by George Orwell

  • The Adventures of Tom Sawyer by Mark Twain

    About The Author

    Sue Kendrick is a freelance writer and graphic designer living in the English Midlands. She writes regularl news items for her regional newspaper, has had many articles published in special interest magazines and won prizes in several short story contests. She is now the editor and publisher of www.writelink.co.uk one of the UK's premier writing websites and monthly newsletter. She has written several ebooks including READ ALL ABOUT IT! The WriteLink to Newspaper Writing www.writelink.dabsolco.uk/Newspaper_Book/newspaper_book.html and Poetry For Profit, four reports on how to make money from writing poetry. www.writelink.dabsol.co.uk/Poetry_for_profit/poetry_for_profit.html

    Sue's personal website can be seen here: - Sue@writelink.co.uk


    MORE RESOURCES:

    MintCopy Inc. Launches Copywriting Services
    PR.com (press release), NY - 18 hours ago
    Website content, search engine friendly copy for Internet marketing communications and public relations related copywriting are the key service offerings. ...


    Search Engine Journal

    5+ SEO Text Analyzers for SEO Diagnostics & Copywriting
    Search Engine Journal - Sep 4, 2008
    Both with on-page SEO diagnostics and SEO copywriting, we often need to perform various types of text analysis. Here is the collection of tools that should ...


    Advertising for Dollars and Senses
    TheStreet.com - 11 hours ago
    Copywriters use a wealth of adjectives and descriptive phrases to personalize a product and give it meaning. The most successful copywriting uses ...


    Keyword Density in Copywriting: The Important Aspect of SEO
    Promotion World (press release), CA - Sep 4, 2008
    by Amber Smith Before venturing into the issue of what the ideal keyword density should be, let us understand the exact meaning of keyword and keyword ...


    Copywriting Summit Targets Writers Seeking Higher-Paying Business ...
    Emediawire (press release), WA - Sep 2, 2008
    Copywriting Summit 2008 dates announced -- will feature leading copywriters on how to break into the lucrative copywriting arena. Features Michael Stelzner ...


    American Chronicle

    Motor Scooters - How to Buy One, Hassle-Free
    American Chronicle, CA - 13 hours ago
    AJ Vanderhorst owns Words w/ Verve, a freelance copywriting business. He grew up reading compulsively and writing numerous articles and stories. ...


    Online Marketers Seek Performance Boosts at Online Market World
    MarketWatch - Sep 3, 2008
    ... become a necessity to take the guess work out of such things as site design, advertising campaigns, email campaigns, copywriting, and graphic design. ...


    Titan launches copywriting contest for massive billboard
    Brand Republic, UK - Sep 1, 2008
    by Anne Cassidy Campaign 01-Sep-08, 16:15 LONDON - Titan Outdoor is launching what it terms "the biggest copywriting competition in the world" to promote ...
    Creatives urged to think big by Titan Outdoor How Do
    all 2 news articles


    £25000 - £35000 per annum + Bonus and Benefits
    Witan Jardine Recruitment Consultancy, UK - 16 hours ago
    You will be responsible for planning and executing online and offline marketing campaigns with an element of copywriting to a range of international and ...


    Tips for helping your Copywriting Business
    3x24 - Your Newspaper and News Magazine, Germany - Aug 29, 2008
    by Ray Edwards Improving these two skills will help you become far more successful as a copywriter. There are many good copywriters out there that do not ...

    Copywriting - Google News

  • home | site map
    © 2006