Copywriting Information

42 Deadly Ad Copy Sins That Ive Made


I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

Now that I am in business, I have written some of my own ad copies. Some of them have worked, some of them have bombed. The key is to keep changing and testing your ad copy, don't just write one and then stop. I don't have a college degree in copywriting, but I know to learn from the mistakes and never give up.

Below I've made a list of 42 deadly ad copy sins that I've made over the years and that you can learn from:

  • no compelling headline
  • no believable testimonials
  • no sub headlines
  • no attractive benefits
  • no features
  • no strong guarantees
  • no asking or answering questions
  • no proof of benefits offered
  • no contact information for questions
  • no endorsements
  • no conversational writing
  • too long of sentences
  • no deadline to order
  • no free trials
  • spelling mistakes
  • grammar mistakes
  • too light of text
  • too dark of background
  • ad copy doesn't blend together
  • no breaks in ad copy
  • no bullets
  • ad copy in all CAPS
  • few ordering options
  • no visual aids
  • no comparison to competition
  • no reminding of benefits or deadlines
  • no information about your business
  • no appealing adjectives
  • no appealing phrases
  • too large of text
  • too small of text
  • no emotional appeal
  • too large of paragraphs
  • no story telling
  • no underlining or bolding of keywords
  • too short of ad copy
  • too long of ad copy
  • no facts or case studies
  • hard to understand jargon
  • no free bonuses
  • too low of price
  • too high of price

    Don't get me wrong, not all 42 of my ad copy sins will apply to each and every ad you write. It is just a list you can use in the future. If you currently have an ad copy, compare it to the list right now. Your ad copy could make or break your sales.

    Good Luck with your online ad copies:)

    Tim B. Miller
    Get My FREE eBook Profitable Web Traffic Generators
    Proven And Free Ways To Get More Traffic For Your Online Business!
    http://www.discoverebooks.com/TrafficGenerators.html


    MORE RESOURCES:

    SEO India Designers offering SEO Copywriting Services
    PR-Inside.com (Pressemitteilung), Austria - Oct 10, 2008
    Even specialized writing like Business Writing, E-mail Writing, Slogans, Punch lines, SEO copywriting, Technical Writing and other writing services are also ...


    Evade the Copywriting Text Trap
    MSNBC - Oct 3, 2008
    Here are five ways to avoid the Text Trap in your copywriting: Extraneous words should be deleted from your copy. Words like that, really and very don't ...


    SEO Link Building and Copywriting Service Relaunched by Search ...
    PR Web (press release), WA - Sep 30, 2008
    Brick Marketing has also introduced SEO copywriting as a strategic partner to link building. Good copy will always be true winner in the game of search ...
    Benefits Of Implementing Search Optimization In Large ... PR Web (press release)
    all 5 news articles


    Original content improves on-page SEO so copywriting is also an ...
    NewDesignWorld (press release), UK - Sep 29, 2008
    Thus, company has fine team of experienced and skilled copywriter. The team is specialist in all forms of copywriting like; website copywriting, ...


    Krauthammer receives Web Award
    Training Press Releases (press release), UK - Oct 9, 2008
    Krauthammer's highest scores were in design, content, copywriting and ease of use. "The Web Marketing Association was founded in 1997 to help set a high ...


    Copywriting - Persuade Your Reader with Benefits
    Web Host Industry Review - Sep 26, 2008
    When you think of copywriting do you think of those direct mail pieces that arrive in your mail box? Or do you think of the text of a television ad? ...


    DirectNews

    Copywriting to increase website traffic
    Business Feet, UK - Sep 25, 2008
    Good copywriting is an excellent way to see B2B website traffic increase, but it's not easy - so Galen DeYoung has provided some handy tips on Search Engine ...
    Control SEO strategy BCS
    Long copy good for B2B SEO, says expert DirectNews
    B2B copy 'should include generic, long-tail keywords' Digital Response Media
    all 4 news articles


    Ten Copywriting Tips for B2B SEO
    Search Engine Land, CT - Sep 24, 2008
    B2B copywriting is tough stuff. Instead of, "Wipes clean with a damp cloth," you may find yourself trying to simultaneously explain and extol the virtues of ...


    Useful copywriting tools and resources
    E-consultancy, UK - Sep 25, 2008
    If so, enter our Innovation Awards today. Judged by the gurus at Innocent, Apple, BBC, Orange etc, these awards are your chance to show how innovative your ...


    COMMUNICATIONS SPECIALIST #41041
    Seattle Times, United States - Oct 7, 2008
    Must have experience in the areas of copywriting and editing and print and collateral production practices. Healthcare industry experience strongly ...

    Copywriting - Google News

  • home | site map
    © 2006