| |
| |
|
Copywriting Information |
|
|
|
Why Is FREE The Most Powerful Marketing Word You Can Use?
As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there". So what does that have to do with "FREE"? Quite a lot really. Firstly, business is a constant evolution - a process, you simply cannot remain still even if you are in the lead. You need to be constantly improving, constantly evolving and constantly looking for ways to differentiate yourself from the other guy. Here's why: There are essentially three types of customers: ? Type 1 was going to become your customer no matter what.
Type 3 customers are sitting in the middle, they're on the fence. They need a little nudging - sure, some will require more nudging than others, but nudging will be required. Type 3 is your target market customer. Type 3 customers represent about 75% of the population so don't worry about missing out on the others. Now, let's think about this for a moment. You do a great job. You offer fair prices, you excel at what you do and you advertise this. The problem often faced is that the bad companies can hire good marketing consultants and present that same great image - and type 3 customers know this. Type 3 customers are naturally distrusting of the claims made, so you include proof and other objection defeating tactics and this of course works just fine. However, even with the proof, even with the objections all nailed down, there are still some folks who require "more proof", more nudging. The kind that says, "Don't tell me... SHOW ME!" So how do you show them? That's easy; you give them a sample, a demonstration, a taster of just how great you really are. You offer them a chance to come and see for themselves - at no risk to them. Now pay close attention here - this is critically important. You're taking away ALL THE RISK so that they can "try before they buy". In other words... it's FREE. The largest corporations do it. They've found FREE so successful they use risk reversal as often as possible, they even offer unconditional money-back guarantees too! The strongest offers are always "try first, and if you like it then pay" and for you this might be a "Free oil change", or a "FREE tire rotation", or a "FREE 21-point seasonal inspection", or some other 'risk reversal' strategy. With this lead generating, 'loss leader' strategy you're taking a big picture approach and you're buying customers by showing them what they'll get when they become paying customers. Moreover, if any of your colleagues make strange comments, just remember, this is a risk reversal program. You are giving customers the chance to "TRY BEFORE THEY BUY". In addition, if anyone says something like this to you, "Is this really the type of customers you want?" I'd say that sounds like a typical Type 1 customer comment (remember type 1's were already in your camp) and more importantly you should answer a resounding "Yes!" Just because someone is skeptical, just because someone wants you to make it easy for them to try your product or service before they commit to you doesn't make them a bad customer or a cheap customer. It makes them normal. It's a bit like dating without all the embarrassing bits? And when you 'trust' them with a 'free' introduction, the law of 'reciprocity' begins working - people will want to 'pay you back' for your trust in them. Remember, people only deal with other people they like and trust - and this is a great way to start that relationship off on the right foot. That is why "FREE" Is The Most Powerful Marketing Word You Can Use - because it's all about - risk reversal. AUTHOR BIO: James Burchill is a freelance marketing consultant and publisher. James helps people 'Sell more stuff, and make more money!' He also publishes informational and Internet products and his main website is http://www.JamesBurchill.com James' newest product shares his insights into the exciting world of freelancing on Elance at http://www.ElanceExposed.com
MORE RESOURCES:
Original content improves on-page SEO so copywriting is also an ... - NewDesignWorld (press release)
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Your Article Headlines will Make or Break Your Business Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. Freelance Technical Writers - How Much Are You Worth? Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do and how well you work with other people. Freelancers Can Jump-Start Your Publicity Initiative If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.Writer's block got you down? Don't let it. Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization). Copywriting Tricks: Nailing the Voice Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop. Getting Paid for Your Articles If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it. What type of articles will land you some extra cash, and what control do you have over the resubmission of your content once you hand it over to the editors?Type 1. Five Sections of Your Copy Guaranteed To Get Read Only about 20% of your copy is going to get read. The rest will simply be scanned. Revealed: The $12,500 Copywriting Formula Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success. How to Write Profitable Ads Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising. How To Write Direct Mail That Really, Really Works! So, you have something you want to sell. It may be a product, a service, or a cause. Real Estate Professionals Need You to Write for Them! Ask yourself these questions:Are you an experienced writer?Do you want to stay at home to write?Do you want to work for yourself?Do you learn new things quickly?Are you interested in a broad number of subjects?Do you feel like you're being pigeonholed with your current writing and you want to branch out?Do you have a flair for marketing?If you answered "yes" to any of these questions - or even better - several, you may have found a new career!It's more important than ever for real estate professionals to market themselves legally considering the laws regarding email and telephone sales seem to change daily - depending on which court is hearing the case. Many experts speculate though that eventually some sort of anti-telemarketing law will be enforced and while it's much more difficult to regulate email, it's still being made more and more difficult to use this form of marketing and sales. Online Promotion Beats Traditional Ten-One While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. 10 Tips for Tech-Writers Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Freelance Business Writers - How To Get The Best From Your Writer At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need. Writing Great Website Sales Copy Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce. Killer Ad Copy Not everyone is a writer. Good copy writing is a science and can be learned over time. Are You Losing Customers Because of Typos? Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself?A potential customer on the internet has a disadvantage over a customer walking into a brick and mortar store. Professional Copywriting Services - How to Provide Your Own Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including: the quality of the product or service offered; the dress code of the sales people; the location and decor of the business premises and; the quality of their written material. The Biggest Mistake Copywriters Make Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. Pulling Sales with Your Ad Copy One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything.
|
| home | site map |
| © 2006 |
