Domain Name Information

How Can You Choose the Best Domain Name?


It's all in the Name

The domain you use for a particular site can have a huge impact in the way that humans and search engine spiders perceive it. Domain names were once so expensive that only those wanting to protect a brand or who could afford them owned them, now they are commonplace and if you know where to look, you can pick up a domain name for free.

Now that they are much easier to obtain, it is hard to take any site that does not have it's own domain name very seriously. Without a domain name, a company is likely to be passed off as amateurish or seen to want to cut corners to save money. If you have a company site and you still haven't got a domain name for your website, then you might want to think about getting one!

Make it Memorable

The best domain names are those that people can remember, because if your visitors can remember it, they are more likely to come back. If you do not already have a company or other name selected for your site, then it is often a good idea to make your domain name the brand for the site. Tying your site name to the domain is just one way you can help your visitors remember how to find you again.

Tips for choosing the most memorable domain name. keep it short and easy to spell.

make use of keywords or popular search terms whenever possible.

generic terms are like gold dust if you can get them.

the more unusual but familiar sounding a domain, the better.

add a twist, some domain names are remembered for being different to what you would expect to find there (e.g. monster.co.uk)

One of the major problems of trying to promote a specific domain name is that in general, people (or sometimes browsers) assume that they end in a .com. If your site uses a domain other than a .com, then you may want to make the domain your site identity, otherwise you could have your visitors remembering the domain name but not the extension and going to related site that isn't your own!

Domain Branding

If you purchase your domain with the intention that it will become the brand that you promote, then it is worth taking into account the specifics of the domain. Keywords can play an important part in your brand, particularly if it is specific to your industry, as they will help to make your domain name memorable while improving your search engine rankings. In the case of directories such as Yahoo and DMOZ sites are usually listed in alphabetical order, so anything starting with A, B or C has a much better chance of being higher on the list than those starting with X, Y or Z, and so is more likely to be noticed. Don't however be tempted to use a domain that has been "padded out" to get a high position in an alphabetically sorted list; not only will it look tacky and amateurish, but most directories use human editors who would pick up this obvious trick and either correct it or ignore the site altogether.

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MORE RESOURCES:

Gambling911.com

Poker sites fight to get domain names back from Kentucky
ZDNet - Oct 8, 2008
This is a novel legal strategy. And so far it’s working. Last month, in an effort to preserve the state’s monopoly on legal gambling, Kentucky Gov. ...
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IBLS INTERNET LAW (subscription), CA - Oct 8, 2008
In these cases, the complainants alleged that the infringing parties had no right to register and use domain names that were either identical or confusingly ...


360 Investments Ltd Announces Domain Names Sale
WebHosting.Info, CA - Oct 8, 2008
UK based 360 Investments Ltd, today announced the sale of its Domain Name Portfolio Assets covering a variety of sectors including business, career, ...


Domainmonster.com Announces Cheap Half-Price .asia Domain Names
MarketWatch - Oct 1, 2008
GUILDFORD, England, Oct 01, 2008 /PRNewswire via COMTEX/ -- Mesh Digital's Domainmonster.com today announced half-price .asia registrations for October only ...


Gambling911.com

UltimateBet.com, Cake Poker Domain Names Seized
Gambling911.com, FL - Oct 6, 2008
Gambling911.com has learned that UltimateBet.com, CakePoker.com and DoylesRoom.com were among the online poker room domains that had been seized by the ...
Kudos to Network Solutions for Standing by Online Gambling Sites Gambling911.com
Poker Sites Wait With Baited Breath Gambling911.com
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What the Economic Meltdown Means for Domain Names
Domain Name Wire, TX - Oct 6, 2008
So what does this mean for your domain names? It depends on if you have a short term or long term view. And if you have a diversified portfolio. ...


EOG.com

Kentucky attempts to seize online gambling domain names
CNET News, CA - Sep 26, 2008
Gaming industry and Internet commerce groups are balking at the state of Kentucky's attempts to seize 141 Internet domain names for online gambling sites. ...
Kentucky judge postpones forfeiture hearing PokerListings.com
KENTUCKY DOMAIN FORFEITURE HEARING FURTHER DELAYED (Update) Online-Casinos.com
'Very complex' online gambling case continued Evening News and Tribune
Louisville Courier-Journal - Forbes
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Man takes on tribe over domain names
United Press International - Oct 4, 2008
MIAMI, Oct. 5 (UPI) -- A Florida Indian tribe is considering a lawsuit against a former bodyguard who has staked claims to Web domain names. ...


Online Poker Website

Citizens Reject Seizure of Online Poker Domain Names
Online Poker Website, Florida - Oct 4, 2008
The next court date in the case concerning Kentucky Governor Steve Beshear's attempt to seize online poker and Internet casino domain names is Tuesday. ...


DotMobi, Sedo launch auction for 200 .mobi domain names
Telecom Paper (subscription), Netherlands - Sep 23, 2008
... with provider of online domain name auctions Sedo to launch a special online auction on 5 November for 200 highly desired premium .mobi domain names. ...

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