| |
| |
|
E-Book Information |
|
|
|
This Simple Publishing Mistake Could Be Losing You Half Your Back End Sales!
Many of the Internets biggest ebook sellers are making this simple mistake, and it's almost certainly costing them a ton of money in lost back end sales. You must not make the same mistake! I was having a bit of a tidy up on my PC the other day. It really is amazing how many files you accumulate, even in a short space of time. Anyway, to cut a long story short I was particularly interested in getting all my ebooks in some sort of organized filing system. I wanted to put them into files relating to particular categories. Then, when I wanted to go over a certain topic again, I would easily be able to find an ebook that covered the subject I was looking for. Then I ran into a problem. The thing is, when I looked at this folder full of ebooks, at first glance, I didn't have a clue what a load of them were about. I mean, I had read every single one of these ebooks, but from just looking at the file names, I didn't have a clue what they were, or who wrote them! The reason was; the ebook publishers had deliberately chosen not to give their ebooks a descriptive filename. Instead of using the actual title of the ebook as the file name, the author used some kind of shortened abbreviation. Ebook authors must spend ages dreaming up a great name for their ebook that will reflect the topic of their publication. Then they go and ruin all that hard work; by giving the ebook file a 3 letter abbreviated name that doesn't tell anyone what's inside. Why do ebook publishers do this? There have been a lot of people giving out advice on Internet security over the last few years. One bit of advice that has been going round, is that you should always give your ebooks a weird, un-guessable file name so that Internet thieves, can't find them on your website. I don't want to go into exactly how these Internet thieves work because that is not what this article is all about. Even if you don't have a website, you may still get influenced by this advice, which is why I want to enlighten you. Here's an example of what I mean. Lets say an author has written an ebook called 'Gold Swing Secrets'. Instead of giving the ebook a descriptive file name like 'golf_swing_secrets.pdf', they may name it something like gss-01.pdf or glfsgss.pdf. Now, the author of the ebook had spent however long writing and compiling his ebook. The file name to him is instantly familiar; after all, he was the one that named the damn thing. However, little old me 'the customer', who may be very keen to read his ebook again, didn't have a clue what the ebook was about, without opening it to find out. Now you might think that's ok. I mean, how long does it take to open an ebook to see what it is. My point is, most people's eyes will be drawn to the ebooks with a descriptive file name that tells the reader instantly what the ebook is about. What's the big deal? I found a number of ebooks on my PC that I had forgotten I had even bought. Some of them I had quickly speed read, with the full intention on reading them properly when I had time. 6 months, a year went by and I kept overlooking them. I just forgot what they were, and just assumed they were some free ebook or something. The end result being:
I wonder how many ebook buyers have done the same as me? My very conservative guess is that at least 50% of people overlook the ebooks on their PC with filenames they don't recognize. If I am right, you could be losing half your back end sales, if you choose not to give your ebook a descriptive filename. If you have a website and you're worried about Internet thieves, store your ebooks in a separate folder and give THAT a weird abbreviated name that no one would guess, not your ebooks! If you have worked hard to write an ebook, do yourself a favor and finish the job off with a nice descriptive filename. Trust me, your readers, AND your bottom line will really appreciate it. © Copyright Jason Lewis About The Author Jason Lewis is Author of the new ebook 'Website Not Required' - 9 Sure Fire Ways to Make Money Online WITHOUT a Website! Click here now ==> http://www.websitenotrequired.com
MORE RESOURCES:
E-Books - Google News |
|
|
|
RELATED ARTICLES
How To Get Your Article or Ebook Started Fast... Time Saving Tips To Get Your Writing Moving.. As we have all heard time and again (and it's very, very true), writing articles for ezines/newsletters and ebooks is a great way to increase your exposure, brand your name, establish yourself as a Subject Matter Expert (SME), increase your subscriber/optin base and ultimately, increase that so-longed for amount of cash in your bank account.For some people writing comes easy, others have gone to school and studied how to write. Little Known Ways To Make More Money With EBooks There are a myriad of free information products on the internet today, and actually looking to make some more money out of the act of 'giving' them away can be a constant source of much frustration. In conjunction with Johan Mok and Ewen Chia, Geoff Morris has compiled a list of some15 points that should remove some of these frustrations and actually start to make a deal more money foe the site owners. How To Protect Your eBooks From Piracy And Copyright Infringement! eBooks, or electronic books, mean big business for all aspiring writers. Not only can eBooks be sold in their own right as standalone products, but eBooks are fast becoming the weapon of choice for marketing gurus!Many business owners and webmasters pay writers to write eBooks for them. Writing An eBook - The How To Guide Whenever you're listening to one of the big names in internet marketing you hear the same speech over and over again when it comes to viral marketing. The number one advice is, write an eBook and give it away for free. How to Leverage Your Business with a Free eBook Free has a magical property of attracting even the most well to do in our society. People love to get free stuff. Choose the Right Format for Your Ebooks Choosing the right file format for your ebook is an essential step on the road to electronic self-publishing. This article looks at the factors affecting your choice and offers tips to help you make the most of your ebook, whatever format you choose. Cash in on Your Expertise Even though I've never met you, I know one thing about you. You are an expert. The True Purpose of a Tips Booklet "My topic doesn't fit into a how-to tips format."That comment shows up periodically, and did again this week. How to Build and Sell your eBook at the Same Time Why write an eBook? You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. The Story of a Downsized Manager and His Ebook Business If you've been following the business and economic news around the globe, you should know about how unemployment rates have hit year lows. The recent economic downturn was one of the worse in history and has affected loads of people. How to Protect Your Ebooks and Software from Being Stolen! There are many systems that can lock your software or document, allowing you to control access to that file. But the problem arises with assuming that this will stop all theft. Lets Get One Thing Straight About Being A Published Author Just for fun, evaluate the following statement:"Most people want to write a book and get it published, but that's simply impossible 99% of the time."Is the above statement true?Not exactly. 7 Secrets to Explode your eBook Sales! Part 4 Secret #4: Creating passionate articles will explode your eBook sales!Copyright 2004 Bluedolphin Crow - All Rights Reserved.Aho,All the experts finally agreed on something. Self Publishing Era: Digital Publishing Tears Down Walls Since the birth of publishing, authors have been forced to deal with the middlemen of this industry; the publishing houses. Often some of the best authors are turned away at the door because they are not "recognized" enough. Are Ebooks Overpriced? Who ever thought that one day books would not be written. People no longer have to go to stores and buy books anymore, they can read them online by authors who instead of paying the extra money to get published, simply put their book in a virtual form. Website Promotion: 10 Uncommon And Unusual Free Product Bonuses Giving away free bonuses is one well tested website promotion strategy that can help you make more sales.Here are a few product bonuses you can give away. Top Ten Tips To Get Started Writing Your Book - Part 2 You are far more likely to successfully write and publish your book if you follow these tips before you [start writing] write a single chapter. Part one of this article is available at www. How eBooks Can Be Used As An Online Business Times are hard today! Though the economic data would indicate otherwise, we are now facing a world economic problem of such massive problems that could result in a large economic downturn. In many countries we have massive property bubble that is just waiting to burst and the recent large increases in the price of crude oil are certainly not going to help inflation and if sustained will lead to interest rises that will have a devastating effect on the world economy. How Using A Drop Capital Increased My Ebook Sales By 40% You will often find me with my head in a book, studying the marketing and copywriting experts from the past.It was whilst reading one such book, that I discovered how using a drop capital, can increase readership of advertising. 20 Ways To Profit With Free eBooks My habit of collecting every free eBook I could lay my hands proved very profitableto me while building my business.Here are 20 ways that you can use free eBooks to boost your profits.
|
| home | site map |
| © 2006 |
