Email Marketing Information

Email and Newsgroup Etiquette


Email Etiquette

In order to effeciently communicate on the Internet it is critical to understand the unwritten rules of email communication. Please use these tips as a guideline to online email communication.

1.) Unless you are using encryption, Internet E-mail is not secure.

2.) Do not use all capitals in email exchanges, it is considered SHOUTING and is considered rude.

3.) Keep in mind that the Internet is international, words and humor can be perceived differently by different cultures.

4.) When replying to messages be aware of "cc:" field. Recipients listed in the "cc:" field will receive a copy of the post. (The "bcc:" field sends messages blind, meaning recipients don't know that someone else has received a copy of the email or been carbon copied)

5.) Use emoticons :-) or to indicate expression.

6.) When forwarding email be sure not to create a loop in the system. In addition, be sure not to setup auto-responders to reply to every email, or endless loops will be created.

7.) There can be costs associated with Internet connectivity and downloading emails. Do not send attachments that take a long time to download, without the recipients consent.

8.) Include in the "subject" line a heading that relates to the message body.

9.) Use 4-6 lines for your signature line, this is an opportunity to highlight your business or company information, but don't be ostentatious..

Mailing Lists & Newsgroup Etiquette

In order to participate in news groups, you must have an understanding of newsgroup etiquette.

1.) Be familiar with lists/newsgroups prior to posting, read posting.

2.) Keep in mind that newsgroups and mailing lists are frequently archived and that posts will be preserved.

3.) If you are replying to a message be sure to include the text of the original message which you are replying to. Use ">" indicators if your mail program does not do this for you.

4.) Don't get involved in flame wars (or material which is personal and unproductive).

5.) Keep in mind that the Internet is international, words and humor can be perceived differently by different cultures.

6.) Use 4-6 lines for your signature line, this is an opportunity to highlight your business or company information, but don't be ostentatious..

7.) When responding to a post, keep the subject line the same, so that it will appear in the same thread.

8.) Cross posting to multiple lists is often prohibited. Read posting guidelines.

9.) Expect delays in moderated forums, each posting must be approved.

10.) Anonymous posts are unaccepted in many newsgroups.

11.) Be aware that some people use aliases when posting to Usenet groups to avoid SPAM (unsolicited email). Also keep in mind that anything goes on unmoderated Usenet.

12.) Most lists don't allow for binary attachments.

Resources -

Library of Emoticons - http://www.instant-messaging-software.com/instant-messaging-emoticons.htm

Library of Email Acronyms - http://www.email-software.org/email-acronyms.htm

Email Client Software - http://www.messaging-software.net/e-mail-client-software.htm

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net


MORE RESOURCES:

Email marketing 'can be a killer app when used cleverly'
Business Strata - Business News, UK - Oct 10, 2008
An expert has claimed that email marketing can prove to be "a killer app" when used in a clever manner. However, Matthew Kelleher, commercial director at ...


Search, email marketing 'should be combined'
Digital Response Media, UK - Oct 10, 2008
Businesses would do well to combine their search and email marketing campaigns as the two channels are the most used by consumers. ...


Email marketing 'will avoid social networking'
One Stop Click, UK - Oct 10, 2008
Firms looking to take advantage of email marketing are likely to avoid social networking campaigns during the current uncertain economic climate as their ...


MailChimp First to Offer iPhone and Yahoo! Mobile Access for Email ...
MarketWatch - Oct 7, 2008
The foundation of every product and service we develop is to make the email marketing experience easier for the user, and these mobile applications are yet ...


Email marketing 'being used more as economy slows'
Digital Response Media, UK - Oct 9, 2008
Businesses are increasingly turning to email marketing as the economy continues to slow, according to a new report. MarketingSherpa's 2009 Email Marketing ...


Site Search, SEO and Email Marketing Ranked Top Three E-Commerce ...
MarketWatch - Oct 6, 2008
... search engine optimization (SEO) and email marketing as the most important e-commerce technologies helping to promote their online businesses, ...


DirectNews

Relevant content 'crucial for email marketing'
DirectNews, UK - Oct 9, 2008
Online marketers should ensure they make their content relevant to wider events of the world, according to a sector commentator. ...


Expert reveals the importance of quality email marketing content
Business Strata - Business News, UK - Oct 8, 2008
The use of quality content in email marketing can be highly beneficial to growing businesses, according to an expert. Michelle Eichner, vice-president of ...
Email marketers 'should consider current events' Digital Response Media
Email must be relevant BCS
all 4 news articles


Internet Marketing News

Research highlights popularity of email marketing with retailers
Business Strata - Business News, UK - Oct 7, 2008
A new study has revealed that many retailers are turning to email marketing in an effort to communicate with potential and existing customers. ...
Email marketing 'top retail tool' One Stop Click
Email marketing, search cited as important for e-tailers Digital Response Media
Site search 'can boost e-commerce conversions' Internet Marketing News
all 4 news articles


Silverpop Takes Email Marketing Social
MarketWatch - Oct 2, 2008
Share-to-Social can energize existing email marketing programs, turning them into a powerful acquisition tool capable of increasing list size and filling ...

Email-Marketing - Google News

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