| |
| |
|
Email Marketing Information |
|
|
|
Attract New Subscribers With Magnetic Ads
One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes. No one's going to give a hoot about your e-zine unless you tell them what they'll GET out of it. Write them down now. For example, my other e-zine, "Publish for Profits," tells how to publish and promote an effective e-mail newsletter.. By showing my readers how to publish and promote an effective newsletter, "Publish for Profits" helps them attract new clients/customers and increase sales. THAT's what they really care about! Get your result down to one or two sentences. You now have the "body" of your ad. Often times your ad will be stuck in the middle of many others. Use your headline to make YOURS stand out. Here's where you can really grab the reader, effectively saying, "Hey, look over here!" Your headline copy should attract attention and can either sum up your offer or highlight a benefit of your e-zine. Also, play with CAPS and punctuation to help your headline stand out. You can put your entire headline in ALL CAPS, just capitalize special words, or use asterisks (***) or other punctuation to grab attention. IMPORTANT NOTE: Don't overdo it! If you pump your entire ad full of caps and asterisks and exclamation points, it will lose credibility quickly. Grab your readers' attention, but don't cram your message down their throats. These are words that give your ad ZING and get attention quickly. Here are 16 to get you started. See if any of these apply to YOUR e-zine offer, and use them as appropriate in both your headline and body copy. "you, free, money, profit, secret, easy, yes, save, guarantee, today, first, how to, new, now, discover, learn" All good ads give a call to action. Never make your reader have to assume what to do next! YOUR call to action is obviously to ask the readers to sign up for your e-zine. Do this in your last line or two. Example: 'Sign up NOW at http://www....com or by sending an e-mail to subscribe@....com.' There are generally two ad sizes you'll need for an effective e-zine ad campaign. To write your sponsor ad, just take your classified ad and build onto it. Give us more benefits and details. Again, remember to use all three components: headline, body, and call to action. Remember - your words are selling your ezine! Everyone's finally catching on to the fact that publishing an e-zine is an incredibly effective self-promotional tool. That means you have plenty of competition, and that you'll have to work to SELL your e-zine to prospects. We're all so overwhelmed with information these days, that it's not enough to just offer us something FREE - you need to show us how it will be worth our time! Take your time to craft a truly COMPELLING ad for your e-zine. It will be well worth it. (c) 2001 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them The importance of building an opt-in list over spamming (a.k. The Gold Is In Your Mailing List Let me ask you a question, "What is the most valuable asset to any Internet Business?"If the product is what you're having in mind now, then you're wrong. No, it's not the domain name either and certainly not the number of employees you have. How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns In this article I will give you several tips that can help you in improving your open and click-thru rates.1) Open rateIn order to your email campaign be successful the first necessary thing is that people open and read your email newsletter. Email and Newsgroup Etiquette Email EtiquetteIn order to effeciently communicate on the Internet it is critical to understand the unwritten rules of email communication. Please use these tips as a guideline to online email communication. The Wrong Email Format Can Destroy Your Offer Which email format is more effective to use, Text or HTML?A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. Does Punctuation Really Matter in Email? So much depends on choosing the correct mark of punctuation at the correct time. Each little period, each hyphen, each dash conveys meaning to the reader. How to Laser Your Email Messages If you're in business and use email, you've likely learned to KISS (keep it short & simple). However many people still think that writing an email should be like writing a letter to Aunt Sally. The Flu and List building Go Hand In Hand! What does the flu have to do with building your list?Well a lot!A flu, just like any other virus is able to spread itself to anyone it comes in contact with.And when we are building are email lists, we want this same type of viral effect to take place. Viral Marketing - Your Key to Gaining New Clients Email newsletters are an excellent means of promoting the products and services offered on your Website. Adding two simple tools to your newsletter can dramatically increase your readership. A Cool Email Communication Tip If I sent you an email that said: "The Big Bear is being replaced by Giant Eagle." you probably would have no idea what I was talking about. 5 Quick Tips to Get Your Ezine Rolling in the Right Direction Publishing your own ezine is critical to establishing a long term and successful Internet presence for you and your business.Your own ezine will allow you to build customer loyalty and your public image to your target audience. Email Advertising - How Ad Tracking Helped Create a Killer Ad I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system. Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines! You've done the hardest part; you've captured your prospect's email address. Now it is time to send your email to them. Dont Attach That! The topic of sending attachments by e-mail is not one that is discussed as much as it probably should be. It is easy to attach a file to an e-mail. The Power of a Referral Script The key to the success of e-commerce is in the combination of the power of viral marketing, permission marketing and one to one marketing.Have you ever heard of Amazon. Combating List Building Frenzy: Take The Time To Promote It is an accepted fact among the experts now that online marketing succeeds only with a quality, highly targeted permission email list in place. As a result, the multi-level marketers have pounced on this and everywhere you look another "matrix" lead generating system springs up. Choose The Right Business For You In Less Than 15 Minutes 3 Characteristics Of "The Right Business" ModelThe business must service a large market.Niche markets are also very profitable but require specialist products and customer service. Internet Tip of the Week: Seven Rules of Email Now there is no law that says you have to follow these rules, but if you are in business on the Web, you should definitely pay attention.Rule #1 - Turn off your CAPS LOCK - Some people seem to feel that if they write their E-mail in ALL CAPS it will be more effective. Email Etiquette IV Further to my previous issues this subject continues - part IV. This month I'll share on Blind Carbon Copy (BCC) field and the use of backgrounds for your emails. Use Permission Based E-Mail Marketing to Promote Your Home Based Business With all the negative Publicity that S.pam is Getting, Permission Based E-mail Marketing is frequently too often overlooked as the Misunderstood step Child of Internet Marketing.
|
| home | site map |
| © 2006 |
