Email Marketing Information

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is!

Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal. Different blog publishers have different types of content and objectives, just like e-zine publishers do. Content can vary greatly, but most blogs I see are used to share news about a certain business, project, person, or idea. I've also seen some with personal diaries, photos, mini-essays, and the like. Most blogs feature "here's what's on my mind" type entries written by only one person.

Are blogs the next big thing? Well, people seem to love talking about them. ("Do you have a blog? Have you blogged? Want to blog me?") They're popular, easy to update instantly, and you don't have to worry about sp^m filters eating you up.

Do you NEED a blog? Absolutely not. Blogs don't come close to the marketing power of an e-zine. They require your readers to come to YOU instead of your coming to them.

My friend John Reese has a great blog at MarketingSecrets.com, in which he reveals results to his online marketing tests and news about his programs. (I love his stuff.) He posts to his blog much more than he publishes his e-zine. He says it allows him to share thoughts, resources, ideas, and strategies more quickly and easily. (You can see what his blog looks like here.)

But honestly, I never think to go visit the blog, because I have to ... go visit it. Instead I faithfully read his e-zine that arrives right in my inbox.

You May Want to Start a Blog If...

  • You'd like your website to rank higher in the search engines.


  • You already have a large following of people who would like to keep up with your advice or programs more frequently than your e-zine allows.


  • Your business is in a field whose information changes very frequently, such as on a daily basis (e.g. stock trading).


  • You have project or personal matter you'd like to update everyone on at once. (For example, my friends who just had a baby post a blog with frequent updates on their little one's progress.)


  • You have so much infomation to share about a certain topic so often that it just won't work in your e-zine.

Free Tool Helps You Get Started

If you'd like to start a blog, check out www.Blogger.com. It offers a Web-based tool that helps you publish to the Web instantly, whenever the urge strikes you.

Just don't expect me to come read your blog! : )

(c) 2003 Alexandria K. Brown

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/


MORE RESOURCES:

Email marketing 'can be a killer app when used cleverly'
Business Strata - Business News, UK - Oct 10, 2008
An expert has claimed that email marketing can prove to be "a killer app" when used in a clever manner. However, Matthew Kelleher, commercial director at ...


Search, email marketing 'should be combined'
Digital Response Media, UK - Oct 10, 2008
Businesses would do well to combine their search and email marketing campaigns as the two channels are the most used by consumers. ...


Email marketing 'will avoid social networking'
One Stop Click, UK - Oct 10, 2008
Firms looking to take advantage of email marketing are likely to avoid social networking campaigns during the current uncertain economic climate as their ...


MailChimp First to Offer iPhone and Yahoo! Mobile Access for Email ...
MarketWatch - Oct 7, 2008
The foundation of every product and service we develop is to make the email marketing experience easier for the user, and these mobile applications are yet ...


Email marketing 'being used more as economy slows'
Digital Response Media, UK - Oct 9, 2008
Businesses are increasingly turning to email marketing as the economy continues to slow, according to a new report. MarketingSherpa's 2009 Email Marketing ...


Site Search, SEO and Email Marketing Ranked Top Three E-Commerce ...
MarketWatch - Oct 6, 2008
... search engine optimization (SEO) and email marketing as the most important e-commerce technologies helping to promote their online businesses, ...


DirectNews

Relevant content 'crucial for email marketing'
DirectNews, UK - Oct 9, 2008
Online marketers should ensure they make their content relevant to wider events of the world, according to a sector commentator. ...


Expert reveals the importance of quality email marketing content
Business Strata - Business News, UK - Oct 8, 2008
The use of quality content in email marketing can be highly beneficial to growing businesses, according to an expert. Michelle Eichner, vice-president of ...
Email marketers 'should consider current events' Digital Response Media
Email must be relevant BCS
all 4 news articles


Internet Marketing News

Research highlights popularity of email marketing with retailers
Business Strata - Business News, UK - Oct 7, 2008
A new study has revealed that many retailers are turning to email marketing in an effort to communicate with potential and existing customers. ...
Email marketing 'top retail tool' One Stop Click
Email marketing, search cited as important for e-tailers Digital Response Media
Site search 'can boost e-commerce conversions' Internet Marketing News
all 4 news articles


Silverpop Takes Email Marketing Social
MarketWatch - Oct 2, 2008
Share-to-Social can energize existing email marketing programs, turning them into a powerful acquisition tool capable of increasing list size and filling ...

Email-Marketing - Google News

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