| |
| |
|
Email Marketing Information |
|
|
|
How To Set Up an Ezine Encyclopedia
Do you read all your Ezines? Or do you file them away in special folders and then forget about them? I used to be like that. When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free. But I soon became complacent about it. If anything, the 60-odd newsletters I was receiving each month became a burden. I was suffering from 'information overload'. Ezines contain a wealth of information. Every week, in hundreds of newsletters across the Web, experts share with their readers the latest tips, techniques and resources they're using to succeed in the world of online business. But if you don't have a system for processing and organizing that information, you'll quickly become overwhelmed by it. I use a system that I call the 'Ezine Encyclopedia'. This is how it works: 1. Open a document in Microsoft Word. At the top of this Word document, type in 15 to 20 'Category Headings', one per line. These are the categories I use: Ad Tracking Affiliate Programs Auction Sites Auto Responders Banner Advertising Copy Writing Credit Card Processing Discussion Boards eBook Compilers eBook Promotion eBook Publishing Email Marketing Ezine Advertising Ezine Articles, Writing and Publishing Ezine Promoting Ezine Publishing Free Classifieds Free Software HTML coding Internet Marketing Java Script Joint Ventures Online Community Portal Websites Search Engine Positioning Traffic Building Viral Marketing Visitor Management Web Hosts Website Design Website Promotion Webstats 2. Now highlight all of these category headings. Then go to the toolbar at the top of your Word screen and click on 'Format'. In the drop-down menu, click on 'Style'. A new window will open with a box titled 'Styles'. Click on 'Heading 1' and press 'OK'. These category headings will now all appear in 'Heading 1' format. 3. Now place your cursor at the end of the first line (in my example, 'Ad Tracking') and press RETURN twice. Two paragraph marks (in 'Normal' style) will appear beneath your first category heading (this is where you will insert the text of your articles). Repeat this for each category heading (place your cursor at the end of the line, and hit RETURN twice). 4. When you see an ezine article that contains valuable information, highlight it, copy it, and paste it under the appropriate 'Category Heading'. 5. Highlight the title of the ezine article and use the same procedure described above, but choose 'Heading 2' (instead of Heading 1). 6. Now click on INSERT in the toolbar of your Word screen and go down to 'INDEX AND TABLES'. In the new window that opens up, click on 'Table of Contents'. In the lower right of that window is a box with a white background that allows you to set the levels between 1 and 9. Choose 2. Then click 'OK'. You'll find that your 'Information Categories' appear as Chapter Headings and the Title of the ezine articles appear as a Sections within a Chapter. Notice that the page numbers at the far right of your Table of Contents are hyperlinked; you can go to any ezine article with the click of a mouse. This Word document will become your personal 'Ezine Encyclopedia'. It will contain everything important that you've ever read in an ezine. Isn't that better than having that information scattered amongst 20 or 30 ezines? When you have in place a well organized system like this, it changes the way you view new information. Instead of feeling overwhelmed by new information, you'll simply place it under the appropriate Information Category. And when you need that information, instead of searching through dozens of folders in your email client, you'll know exactly where it is. This system has saved me an enormous amount of time. Eventually you'll end up with a large document that contains as much valuable information as any web marketing book. And it'll be much more up to date! ------------------------------------------------------------
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Autoresponders - One Simple Trick That Will Improve Your Results Autoresponders, or responders, are simply programs that allow you to send out pre-written emails which have been pre-loaded into the responder. Prospective customers or recruits either input their email addresses into a signup form on a website or send a blank email to a trigger address. How To Set Up an Ezine Encyclopedia Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free. Reports of My Death Have Been Greatly Exaggerated -- Email Marketing Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. The Lazy Way To Build A Responsive Opt-In Email List If you're in business on the Internet to make a profit, then you're probably aware of how significant a list of prospects is to your success.But what if you don't want to spend countless hours each and every week promoting, writing and managing a continuous email publication?Well, here's a relatively-unused strategy you can apply to nurture a list of prospects who not only trust you, but are also eager for more of your expertise. Is Your E-Address Unprofessional? How much time did you spend on deciding on the appearance of your business cards? Or your letterhead? Why was it so important to get them just right?Were you trying to present a professional image?Now, how much time did you spend on the appearance of your email address? Did you give it the slightest thought? Judging by the emails I get from countless colleagues in this business, few do.There are two parts to an e-address, just as there are to your postal address: who you are, and where you are. Taking Care of Busines... E-mail In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks. Consumer Thinking and Email In an article based on research done by emaillabs, MarketingSherpa reports that on average, readers spend between 15-20 seconds reading email they chose to open.The article also reports, readers span about 50 words, fewer if there are graphics to view. Are You Backing Up Your BIGGEST Asset? Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list. 3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day As an Online Home Based busy owner you will reach a point where all those free E-Mail Accounts just don't work anymore. It is possible to get Unlimited E-Mail Accounts for Pennies a Day just follow these 3 Simple Tips1. Tips to Build Your Email Address Database WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year. Writing Effective Emails Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot to say or you need to give a comprehensive overview of a particular business situation. Email Advertising - How Ad Tracking Helped Create a Killer Ad I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system. Six Tips for Nonprofit E-mail Success An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. Email Marketing: How Much is Too Much? I have a special new email address. It's in addition to my primary email address and it's where I tell online marketers who want my business, to send their mailings. Why Your Email Distribution List is Your Best Source of New Sales Don't overlook your current customers. After all, they're the ones who give you referrals and potentially come back for future sales. Successful Advertising Most folks starting out on the Internet have tried free classified ads sites and they usually get hit by people trying to sell you stuff. Or, they get into the top twenty results in the Search Engines, and a week later drop to number 164. One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service. Are You Making These Email Mistakes? Every day, I receive at least 300 emails. I will usually sort them out by checking and deleting every subject line that looks like junk mail. The Gold Is In Your Mailing List Let me ask you a question, "What is the most valuable asset to any Internet Business?"If the product is what you're having in mind now, then you're wrong. No, it's not the domain name either and certainly not the number of employees you have. Online Marketing Through Newsletters So you want to start publishing an online newsletter? Why? Because that's what all the online marketing experts and gurus said to do. You've been told you'll pull in lots of new customers if you just start publishing an online newsletter AND purchase their list magnet ebook.
|
| home | site map |
| © 2006 |
