| |
| |
|
Email Marketing Information |
|
|
|
Say More Than Thank You
Most Websites are gathering e-mail addresses. When you submit your e-mail address, you will be redirected to a thank you page. There is nothing wrong with it, but that page can do more than saying "thank you." --The Result-- A while ago, I added some affiliate links to my thank-you-for-subscribing page. (You can see it at http://www.thatswise.com/popups/redirect/thanks_subscribe.html .) Even though you can close the window or go back to the home page, 98.8% of viewers of that page have clicked one of the links listed. This is astonishing when compared to the click-though ratio of banner ads on my site, which is about 0.9%. And, 98% is not a stat of one lucky day. It's an average of one year. --They Will Listen-- 98% sounds unrealistic, but it makes sense. Visitors subscribe to your newsletter because they liked your site in some way. So, they will listen to you as they listen to their friends. When you recommend some places to go, most people will go. Additionally, you will get better results if you link to a page with one product rather than linking to a page with a lot of products. People who have submitted to you an e-mail address are open minded. This is the time to tell them your recommendation (your favorite product), not to show them options (list of your products). --Note-- However, do not use this technique on a thank-you-for-ORDERING page. If you send buyers to another Web page asking them to buy more things, visitors will feel you are trying to suck all the money they have. You may add links on this thank-you page, but be selective which pages you'll send buyers to. I am not saying up-selling won't work. Up-selling does work. You have to up-sell before receiving payments, not after you received payments. Chasers at McDonald's ask, "Would you like to have French fries with that?" when you order a burger, not after you have paid for your order, don't they? About The Author Though his Web site, http://www.thatswise.com Akinori Furukoshi has been providing e-commerce related information since 1998. His unique way of thinking has helped online businesses to improve their performance. More detailed bio is available at http://www.thatswise.com/about_us.html
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Email Etiquette IV Further to my previous issues this subject continues - part IV. This month I'll share on Blind Carbon Copy (BCC) field and the use of backgrounds for your emails. Grab Those Emails! - 11 Key Ways to Get Your Visitors to Hand Over Their Email Address If you are trying to get an opt-in email list going for you website, you might be wondering where to start. The most important rule to understand is that you must persuade your website visitors to let you have their, oftentimes guarded and protected, email addresses. Viral Marketing with Your Signature File Computer viruses are usually a bad thing. They can compromise your security, delete necessary files, and give your PC trouble. Writing Effective Emails Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot to say or you need to give a comprehensive overview of a particular business situation. Dont Be Viewed as Rude! All too often otherwise nice folks come off as terse or plain old rude when it comes to their e-mail habits. They don't intentionally set out to be viewed as rude, well I guess some do, but for the most part I prefer to believe the majority do not. Are Your Subscribers Receiving Your Newsletter? In my e-mail one day, I received the following message: "Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. 7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business Did you know one of the most important tools in your Internet marketing arsenal? Sometimes it does sound trivial but it is one of the most powerful marketing strategies available on the Internet. Why is that? It's simply because it does everything in the background but this is how it becomes extremely profitable. Autoresponders - Simple Tweaks That will Improve Your Return Rate Autoresponders are, without a shadow of a doubt, one of the most powerful and important tools available to anyone marketing on the internet today. They allow you to automatically send out a sequential series of email messages to prospects who have signed up to receive your information and who you therefore know are interested in what you're offering. Autoresponders, Which Autoresponder Is Right For Your Business? An autoresponder is a software program that automatically sends a prewritten reply to anyone who uses your autoresponder address. It works 24/7 everyday of the year. How to Start A Money Making Newsletter Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.Five years ago, there were 1500 different newsletters in this country. Add Email To Your Marketing Mix If you are serious about adding email to your marketing mix, you should take email seriously enough to develop a plan for it. Too many organizations launch a half-baked email program and then are disappointed when it doesn't live up to expectations. Top 3 Reasons Why RSS Is Better Than Email Everyone is talking about RSS. Blogs, newsites and the like are putting those little orange RSS link thingies all over their sites. Dear Ms. Subscriber - Please Dont Unsubscribe Don't be insulted. Don't take it as a personal rejection. Newsletter Template: Should You Use Them? There is currently a huge demand online for newsletter templates. In fact, if you are a graphic designer looking for some new work to do, you should really think about creating some newsletter template and selling them on your site!Presently, most companies have there own website, that is not necessarily making them that much money, so they are trying to find other ways to increase there revenues online. Why Autoresponders are an Absolute Must With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money!I know, I know, you're thinking, "Okay, now you've lost it Glen." But I haven't. Harnessing the Power of Email Marketing Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.As I`ve just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. The Power Of Email Marketing Have You Considered The Power Of Email MarketingOld vs. NewIf we consider that not so many years ago when we were selling products or services it was usual to make the phone call, engage the prospect in conversation then send a brochure. The Gold Is In Your Mailing List Let me ask you a question, "What is the most valuable asset to any Internet Business?"If the product is what you're having in mind now, then you're wrong. No, it's not the domain name either and certainly not the number of employees you have. Choose The Right Business For You In Less Than 15 Minutes 3 Characteristics Of "The Right Business" ModelThe business must service a large market.Niche markets are also very profitable but require specialist products and customer service. Will Microsoft Kill Free Email on the Net? Spam has been such a problem that email filters are now widespread on the Net. These filters are a necessary response to the menace of spam.
|
| home | site map |
| © 2006 |
