| |
| |
|
Email Marketing Information |
|
|
|
How to Make Your Email Smile
Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me."? You don't want to be like Randy. You want to make the recipient feel like you're right there next to them. You want someone to be excited when they receive an email from you. And you want to reassure people that email can be personable, Viagra SPAM notwithstanding. Email is one of the major mediums of business communication. As such, treat it with the same level of personality you hope to convey through daily, face to face interactions. In other words, if you think of your emails as real conversations, you will elicit real connections. Here are a few ways to make your emails "smile" so you maximize the comfort and engagement of the recipient. Write Conversationally Also, don't be afraid to use one or two word sentences. After all, you use them every day in your face to face conversations - so why is email any different! I suggest exclamations like "Wow!" and "That's great!" to make the reader feel your presence. A great acid test for this is to read every email aloud before you send it. When you finish, ask yourself this question: "Does my email make it sound like I am personally engaging with the recipient?" People truly appreciate it when you create a memorable presence. Use Italics, Boldface and Punctuation! And no matter what anyone says, exclamation points are awesome! They completely alter the emotion of the sentence. Don't be afraid to use them. But don't put one in every sentence! People will think you're on drugs! And they will freak out! Ahhh!!!! Subject Headings One of my favorite subject headings is to pose a question related to the body text such as "Why don't people talk in elevators?" or "Did you see that game yesterday?" Just like your face to face conversations, the difference between a boring and exciting subject heading is all about engagement, i.e., "Hey" vs. "Good morning Paul, how was your weekend?" Emails Can Smile Therefore, an email that sounds like a person will be treated like a person. If you want illicit excitement, think of your emails as real conversations. Consistently write in a conversational, friendly and engaging tone. Then, the communication within your network will be more personable, fun and memorable - simply because you made your emails smile. © 2005 All Rights Reserved. Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
The Fastest List Growing Secret Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on your best money making opportunity.First a little history. Creating Demand With Email Newsletters You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. A Single Email Is Never Enough "Repetition is the key to advertising (marketing)". Those words were said by a friend of mine, Jason Olson, back in his days of selling radio and direct mail ads. Who Is Your Real Competition? If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door. 10 Essential Steps to Developing a Successful E-Mail Marketing Campaign Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing. Masterful E-mail Marketing There are more than 100 million e-mail users in the United States. Imagine how many of them might need YOUR services or products. Online Marketing Through Newsletters So you want to start publishing an online newsletter? Why? Because that's what all the online marketing experts and gurus said to do. You've been told you'll pull in lots of new customers if you just start publishing an online newsletter AND purchase their list magnet ebook. Three Phases to Email Sensitivity The neurophysiological dynamics of understanding each email message are very complex. From that complexity, three basic phases float to the top that you will want to become familiar with. Heres Why You Dont NEED a Blog The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal. How to Make Your Email Smile Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me. The Flu and List building Go Hand In Hand! What does the flu have to do with building your list?Well a lot!A flu, just like any other virus is able to spread itself to anyone it comes in contact with.And when we are building are email lists, we want this same type of viral effect to take place. 5 Quick Tips to Get Your Ezine Rolling in the Right Direction Publishing your own ezine is critical to establishing a long term and successful Internet presence for you and your business.Your own ezine will allow you to build customer loyalty and your public image to your target audience. Its In The List! Thats Where It Is! Have you noticed the marketing frenzy? Have you felt the growing pains? Everyone who has an online business seems to be getting in the marketing fray, making it a busy and very competitive field. If you're one of them, you're probably on a whirlwind ride. Autoresponders - Simple Tweaks That will Improve Your Return Rate Autoresponders are, without a shadow of a doubt, one of the most powerful and important tools available to anyone marketing on the internet today. They allow you to automatically send out a sequential series of email messages to prospects who have signed up to receive your information and who you therefore know are interested in what you're offering. Are Opt-in Email Lists Still Valuable in this SPAM Age? One of the things that the introduction of blogs has done is to cause an exodus of sorts from email newsletters or ezines to online publishers simply publishing the information on their blogs.It is not too difficult to realize why online publishers embraced blogs so quickly and enthusiastically. Successful Email Marketing No doubt email is still the best way to get a quick response from your prospect. Big companies on the web have realized this that they have implemented free email address service on their web site. Is Your Email Address Blacklisted? A lady emailed me yesterday very upset over the fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages.This lack of delivery caused a real problem for the two of them with ruined plans, missed appointments, and just plain inconvenience. What Is An Email Signature And What Do I Do With It? You hear it all the time.. Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines! You've done the hardest part; you've captured your prospect's email address. Now it is time to send your email to them. 12 Tips For Writing Winning E-mail Learning to write more effective e-mail is a valuable skill when you are trying to build an online business. Here are a few tips to get you started.
|
| home | site map |
| © 2006 |
