| |
| |
|
Email Marketing Information |
|
|
|
BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through
Email may be fast becoming the preferred means of business communications and marketing, but, according to Karen Fegarty, it is only an effective tool if your messages are getting through to your opt-in clients. This is not always the case. "You can find a lot of data that shows that information is not getting through by email, and the impact that has on any given business. AOL currently blocks about 80 per cent of all email to its users, data from Return Path suggests, on average, 22 per cent of legitimate opt-in email wasn't delivered to user inboxes, and the costs to business of incorrectly blocked opt-in email is expected to reach $419 million by 2008." Why is such a high percentage of business email not getting through? For the most part, it comes down to the growing phenomenon of blacklists. A blacklist is a database of internet addresses (IPs) that have either been identified as, or are being used by companies and individuals to send spam. There are many blacklists in existence and service and bandwidth providers (ISPs) subscribe to these lists to filter out the spam that their customers receive. In theory, it's a sensible solution to a significant problem, but the lists have their flaws, which means that many legitimate opt-in messages are being blocked from reaching business clients. Because it only takes one complaint, it is very easy for a company's IP to be added - and erroneously - to a high-use blacklist like SpamCorp. Also, many blacklists add IPs in blocks, so if one user of an IP is labeled a spammer, any business using it will be penalized. And there have been instances where companies have falsely reported competitors as spammers, just to gain a market advantage. Fegarty's company, MailWorkZ, has come up with one of the most effective tools available to avoid erroneously blocked opt-in email - BlackList Monitor. Launched in 2004, the web-based service actively monitors, on an hourly basis, 75 of the most popular blacklists, providing clients with automated email notifications if their IPs are found on any of these lists. It also provides clients with the best available information on how to contact and negotiate the removal of their IPs from any blacklist. According to Fegarty, the genesis of BlackList Monitor came from problems that MailWorkZ and its clients were having sending email to clients. "Not only do we have an email marketing software product Broadc@st - that companies can buy and use to send their own campaigns, we also conduct email campaigns on behalf of clients through our own servers." Seeing the deliverability of a major client's email decline due to blacklists, Fegarty and her team knew they needed an effective solution, and fast: "We needed to determine exactly where we were listed on a real-time basis so we could take immediate steps to be removed. We didn't have time to check the lists daily, let alone hourly, or to find information to negotiate a way off the lists. It needed to be an instant, automated process." With this in mind, MailWorkZ spent about four months of development work over the course of a year coming up with a solution using the .Net platform. During that time, the company conducted extensive research, wading through thousands of blacklists to determine the ones that were checked by the majority of major ISPs, how the lists determined legitimate email, and how to negotiate a way out of these databases. Since its launch in June 2004, MailWorkZ has registered more than 400 active BlackList Monitor accounts, and is monitoring more than 1000 IPs. Client renewal rate, adds Fegarty, is over 50%, and feedback has been uniformly positive. "Clients are indicating that this is a necessary tool, improving their email marketing success. They've also indicated that they appreciate the fact that it is easy to use, and how beneficial the removal information is for them." Fegarty says that the company is focusing its marketing efforts on the UK and building greater market share in the U.S. Mark Campbell is a Halifax, Nova Scotia-based marketing and communications consultant. He can be reached at krambell@ns.sympatico.ca. More information about MailWorkZ (http://www.mailworkz.com) and the BlackList Monitor (http://www.blacklistmonitor.com) products can be seen by visiting their sites.
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Avoiding Blacklisting: Making Sure Your Email Gets Through We all know that email is probably today's most popular way to advertise. Every day our inboxes are filled with messages from people who want our business--whether we asked for the contact or not. 7 Great Email Habits for the Beginning Internet Entrepreneur If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. Spam! Whats the Real Problem Most people now know the official definition of spam- Unsolicited Commercial Email (UCE for short).That definition does several things we should look at. Run Profitable Contests Using Autoresponders Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote.A contest could be as simple as spotting a word or a set of words within an e-zine's issue or searching for a graphic on a site. A Review on Email Go Getter System (EGGS) A Review on Email Go Getter System (EGGS) by Martin LeeEGGS is a new autoresponder system that I have started to use recently. The main difference between EGGS and other commercial autoresponders out there is that EGGS is hosted and run entirely on your own web server. Click for Success! Being online for the last five or so years has made me realized that many persons are seeking a magic button to success. What is even more interesting is that they really believe that it exists. How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns In this article I will give you several tips that can help you in improving your open and click-thru rates.1) Open rateIn order to your email campaign be successful the first necessary thing is that people open and read your email newsletter. Is Your Autoresponder Hungry? Do you know how to feed it, so that it helps you to earn the money you deserve! Building your own profit pulling list is EASY when you know how!One common misconception about having a mailing list of your own is that it has to be very large before you can make any money with it.Nothing could be further from the truth!Your list members could almost be regarded as a friend, this may sound hard to believe, and it probably is to a degree, as you can't get to know all off your list members on a personal basis. Email Builds Brands Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects:* Brand Awareness* Market Intelligence* Web Traffic* Prospect Leads* LoyaltyBuild Brand Awareness. Six Easy White-Listing Ways... Stop Losing Important Emails! Are you dead sure about receiving of all the important emails that is sent to you?"The chances are that you are among the 42% of the people who ARE NOT receiving the genuine emails and newsletters that you requested for".Why this is so?Increasingly, ISPs are using filtering systems to try and keep S/p/a/m out of customers' inboxes. Autoresponders, Which Autoresponder Is Right For Your Business? An autoresponder is a software program that automatically sends a prewritten reply to anyone who uses your autoresponder address. It works 24/7 everyday of the year. Success Guaranteed With Your Opt In List Some time ago I was thinking about the best and most foolproof way to earn great income on internet. I came to conclusion that success in internet marketing can be reached with my own opt in list. 10 Ways To Quadruple Your Sales with 232% 1. When you make your first sale, you need to follow-up with the customer. How to Make Your Email Smile Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me. Virtual Marketing in a Tangible World One of the greatest challenges facing business owners and managers is finding a way to cost-effectively communicate frequently and consistently with their target markets.It is nearly impossible to remain profitable while employing enough people to maintain frequent contact with existing clients, let alone seek new clients. What Is An Open Rate Good thing in emarketing business today is that many people use email marketing as an item in their promotional activities. Many companies publish a company email newsletter in order to stay in touch with their clients and prospects and some other people only advertise in other email newsletters. 10 Tips for Effective Email Sales Letters 1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Great Response by Auto Responder 1. Collect leads with your autoresponder. Why Your Email Distribution List is Your Best Source of New Sales Don't overlook your current customers. After all, they're the ones who give you referrals and potentially come back for future sales. Viral Marketing - Your Key to Gaining New Clients Email newsletters are an excellent means of promoting the products and services offered on your Website. Adding two simple tools to your newsletter can dramatically increase your readership.
|
| home | site map |
| © 2006 |