Email Marketing Information

Email Marketing 2005?Do's & Don'ts


Email Marketing 2005?Do's & Don'ts

1. Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course.

2. Always provide an unsubscribe link

3. Always sign each email with your name, address, company (if any), telephone # and email address. This will ensure you are never accused of spam or at least you will be found innocent.

4. Keep the email short, with each paragraph 5-10 lines at most. People are in a hurry and they scan most email so make sure your email has the most important point in the first sentence of each paragraph.

5. Create a compelling or interesting subject line. You want your email opened at the least. Good headlines aren't hype of over-stated, simply what the benefit the reader will get for opening and reading your email.

6. Format every email to 60-65 lines. This ensures your email won't look like:

when you send an email

make sure its properly formatted with 60-65 characters

per line

with a 'hard return' so it

looks even and professional.

I use a great program called Ezine Fire that has a file and format that will scan your email for possible words that will trigger filters and insert a space, apostrophe...etc in text or html.

You can sign up for free at:

http://www.ezinefire.com/Home/redirect.php?master=1364

7. I like to use P.S. in many of my email ads. People tend to scan and read the P.S. if nothing else :o)

8. Try to add your personality to the email text. People want to associate with those that seem real and sincere. Don't come across as another salesman trying to sell them something.

Create good quality content and use a resource box that has your name, email address and a blurb about a product your pitching.

Dan Farrell is the publisher of Effective Email Marketing...Do's & Don'ts. You can get a free copy with a free Mail It Safe Trial.

For a limited time, Dan is offering a free trial of Mail It Safe! This software sends secure, encrypted email with real time tracking. Know if and how long your email was read. Go to: http://www.email-it-secure.com/free_trial.htm


MORE RESOURCES:

LeadPro Email Marketing Adds Partner Friendly Features to Automate ...
Live-PR.com (Pressemitteilung), Austria - 14 hours ago
05.09.2008 13:08:27 LeadPro Email Marketing and Lead management service adds several partner friendly features in order to automate routine email marketing ...


Leading Online Retailer 'The Parent Company' Centralizes Email ...
PR-USA.net (press release), Bulgaria - 5 hours ago
Forrester's in-depth study details the financial benefits that The Parent Company is receiving by centralizing its email marketing for eToys, ...


Email marketing 'can help develop customer relationships'
Business Strata - Business News, UK - 14 hours ago
Email marketing is one way firms can develop their relationships with exiting customers, one expert has asserted. Making his comments in the American ...


How to Capture the Growing Value of Email Marketing
PRarticle.com (press release), Canada - Sep 4, 2008
Learn about the power of eMail marketing and how, when done correctly, it is one of the most cost-effective solutions for you to generate leads, ...


Expert: Use email marketing to nurture current customers
Digital Response Media, UK - Sep 4, 2008
Writing for the American Chronicle, Fred Waters, co-founder of the Local Online Marketing Association, identified email marketing as a key channel for ...
Don't neglect existing customers in internet marketing strategy Business Feet
all 2 news articles


Email marketing 'should go beyond open rates'
Digital Response Media, UK - Sep 3, 2008
A new study has suggested that open rates are no longer effective when it comes to measuring the success of email marketing campaigns. ...


Director, Email
Seattle Times, United States - Sep 3, 2008
If you are an analytical marketer with extensive experience in e-mail, you could be responsible for managing an extensive, dynamic email marketing program ...


Firms should build own email marketing list 'rather than take a ...
Business Strata - Business News, UK - Sep 2, 2008
The use of product reviews within email marketing could be beneficial to many businesses, according to an expert. Kristina Knight of online advice website ...


Email marketing can drive sales
The Australian, Australia - Aug 28, 2008
EMAIL marketing often earns the scorn of recipients, with its offers of anatomical enlargements, new relationships and miraculous investment returns. ...


Suite26: innovative email marketing
E-consultancy (press release), UK - Sep 2, 2008
Suite26 is the latest addition to the Global Gold Email Marketing product portfolio. This new application integrates with a CRM system and Survey ...

Email-Marketing - Google News

home | site map
© 2006