| |
| |
|
Email Marketing Information |
|
|
|
Twelve Tips for Successful Opt-in E-mail Newsletters
An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. By sending useful information on a regular basis, you maintain continuous contact without being annoying. In addition, an e-mail newsletter can enhance your credibility and increase sales. Creating an E-mail Newsletter Producing your newsletter doesn't have to be a monumental task. First, decide on the frequency of publication. This is based on how much time you have to do the work. Publishing it monthly or quarterly is probably a comfortable pace for both you and your readers. Next, produce a graphic design for your layout. Many e-mail list management companies provide online templates for their customers. You simply type or paste in your information online and an HTML or text-based newsletter is automatically created for you. Now it's time for the content of your newsletter. Concentrate on topics that your readers will be interested in, not only the ones that you find fascinating. Try to use real-life applications. For example, you can describe past successes and maybe even interview a customer or two. This way, you tell your audience how you solved a problem that relates to them and conveys that you are a results- oriented professional. 12 Tips for Successful E-mail Newsletters and Campaigns 1. Do not purchase, trade, or borrow an e-mail list Sending e-mail to people who have not specifically requested to receive your mailings (opted-in) is almost always regarded as spam. 2. Make signing up and unsubscribing easy and visible Add a sign up form to your home page or link to it and ask your customers if they would like to sign up when you speak with them in person. You may only want to ask subscribers for their e-mail address, first and last name, and one or two other questions such as their interests. This will allow you to target future mailings. 3. Use double opt-in registration There are two standard methods for online registration, single and double opt-in. Double opt-in is the preferred method because it requires confirmation. 4. Link to your privacy policy Place a link to your privacy policy near your list sign-up form. Your policy should describe how you handle the information you collect and how people can contact you in case they have any concerns or questions. 5. Send a welcome message to each new subscriber Once someone subscribes, send a welcome message immediately. Include a description of what they will receive, how frequently, and how to unsubscribe. 6. Keep accurate sign-up records Sometimes, you or your Internet Service Provider (ISP) will get a spam complaint from someone who forgot they subscribed to your list. Keep accurate records that include the date and web address from which they signed up. 7. Ask your members to opt-in again if you are using an older list If you have not sent a mailing for a while, ask subscribers to indicate that they want to stay on your list by sending you an e-mail, clicking a link, or visiting a web page. 8. Remind people that they subscribed Include a standard heading each time you send a message. A short note such as, "Thank you for subscribing to our newsletter, Mary," will remind recipients that they requested your mailings. 9. Avoid certain terms in your subject line and message text If your message contains words frequently used by spammers, people will delete it and possibly file a spam complaint. ISPs often filter e-mails with suspicious subject lines and it is also illegal to use deceptive or misleading ones. 10. Include your physical address and phone number Put your phone number and postal mailing address in your message. This allows readers to contact you to place an order or inquire about your services. In addition, federal legislation requires physical addresses on commercial e-mail messages. 11. Send your mailings regularly Keep in touch with your subscribers frequently so they don't forget they signed up to receive your mailings. They will begin to anticipate your messages if you adhere to a schedule. 12. Reply promptly to each inquiry or spam complaint When and if you receive an inquiry or a spam complaint, respond to it as soon as possible. Always include the subscriber's sign up information with your response. Following these simple suggestions will help you retain your subscriber base, which is fundamental for a thriving permission-based electronic newsletter or outreach campaign. Raj Khera is a partner in MailerMailer, a web-based e-mail list management and hosting service that allows you to create and track opt-in e-mail newsletters and campaigns. Try it! Send up to 200 messages free: http://www.mailermailer.com/a/emailnewsletter.html Copyright 2005 by Raj Khera, MailerMailer LLC. All rights reserved.
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Your Money Is Still In Your List - Build It! You are a home business entrepreneur. You have just built a fantastic website, acquired a host of good products but your advertising budget is small. Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read There's an old saying 'Manners maketh the man (or woman)' and this still applies in the 21st Century, even though everything now seems to happen twice as fast.Most people respond much better if you treat them respectfully. Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing! You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. Building Your Own Goldmine - The Golds In The List The best way to make money on the Internet is to build an opt-in email list and then promote one product after another to your list.The purpose of your web site is to build a list. 4 Tips On Taming Your Email I remember when I was first introduced to email. I was working in a big corporation at the time. Using Emotional Triggers in Ad Writing Writing ads for either your own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy. Three Steps To Building A 50K Email List In Less Than 90 Days One major asset that every internet or affiliate marketer needs is a big email list. There is a saying in the marketing world that states that "the money is in the list". How to Start A Money Making Newsletter Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.Five years ago, there were 1500 different newsletters in this country. Why Use Permission-Based Email Marketing? The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. The Gold Is In Your Mailing List Let me ask you a question, "What is the most valuable asset to any Internet Business?"If the product is what you're having in mind now, then you're wrong. No, it's not the domain name either and certainly not the number of employees you have. Attract New Subscribers With Magnetic Ads One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes. Get Viral Hey, using eBooks, eReports and eCourses is a fantastic way to build a list.You can use these things as an "incentive" for joining your affiliate program, as a "thank you" for visiting your site, a "bonus" when someone purchases a product/service from you. Use Permission Based E-Mail Marketing to Promote Your Home Based Business With all the negative Publicity that S.pam is Getting, Permission Based E-mail Marketing is frequently too often overlooked as the Misunderstood step Child of Internet Marketing. Explode Your Sales By Building Your Own Opt-In List! ------------------------------------------------- Top 10 Ways to Quickly Build Your List -------------------------------------------------Have you ever wondered how many times you have heard this comment/suggestion/mantra from the gurus:"YOU HAVE TO BUILD YOUR OWN LIST"If you are trying to market on the internet; probably,too many times for you to count.Unfortunately, it's also true - the real successful marketers build a loyal and faithful list of subscribers. Guideline to Hiring an Email Marketing Company A common practice in today's e-commerce environment is to use email marketing campaigns to launch advertising initiatives for products and services offered online. Since 2003, CAN-SPAM laws were enacted to protect consumers from abusive spammers and email marketing exploits have been harnessed. Lesson #1: Autoresponders 101 What the heck is an autoresponder?An autoresponder is much like a fax-on-demand system, where you call a number - or, in this case, email a specific email address, fill out a form on a website or do something, like buying something online - and get an instant reply.Internet marketing and online business people agree that email autoresponders are the greatest marketing tool ever invented. The Power Of Email Marketing Have You Considered The Power Of Email MarketingOld vs. NewIf we consider that not so many years ago when we were selling products or services it was usual to make the phone call, engage the prospect in conversation then send a brochure. Make Your E-mail Signature File WORK for You You're probably familiar with e-mail signature (or "sig") files -- they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files -- even AOL. Achieve Success With Your Own Money - Making Newsletter To be successful with a newsletter, you have to specialize and make it your own. Your best bet will be with new information on a subject not already covered by an established newsletter, or at least your interpretation of existing subject matter. Analysing Autoresponders An autoresponder is an automatic or software-mailing program. Why would you want that? Because whoever you are, you don't have enough time, and an autoresponder will maximise your time potential.
|
| home | site map |
| © 2006 |
