| |
| |
|
Email Marketing Information |
|
|
|
Ten Tips for Email Marketers
Here are the ten most important tips to ensure you're able to get the maximum return on your investment in permission-based email marketing. 1. Only send emails to persons who have requested them. 2. Only include content relevant to the type of content the person has requested. 3. Be consistent with your sending frequency. Pick a schedule, whether it is weekly, bi-weekly, or monthly and as often as you can stick to that schedule. 4. In most cases it is best to send business to business emails Tuesday through Thursday. We've found that the best times of the day to send are just after the start of the day around 9:30am or just after lunch around 1:30pm. It is best to avoid sending business to business emails after 4pm or on weekends. 5. In most cases it is best to send business to consumer emails either between 5pm and 8pm Tuesday through Thursday or between Friday evening and Sunday afternoon. 6. To improve deliverability add a message at the top of your emails that says something like: "To ensure receipt of our emails, please add something@yourcompany.com to your Address Book." 7. Make the From Name for your messages either your company name or the name of a person at your company. Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether to open your email, the most important factor in their decision is whether the From Name is familiar to them. 8. Be sure to include both a plain text and an HTML version of your newsletter. IntelliContact Pro will automatically detect which subscribers can view the HTML message and which can only see the plain text message. If you don't include a plain text message, around 5% of your recipients will see a message with nothing in it. 9. Don't use all caps or multiple exclamation marks within your subject line or body. Doing this will trigger spam filters. See our Best Practices Whitepaper for additional words to avoid. 10. Build your list at every opportunity you have. If you have a retail location, add a point-of-sale sign up form. At conferences or events, ask everyone you speak with if you may add them to your list after you exchange business cards. Finally, add your newsletter sign-up form to every page on your web site. You can use the sign-up form generator within IntelliContact Pro to automatically generate the code you need. We hope these tips have been helpful! Ryan Allis is a nationally recognized expert on email marketing. Ryan is the CEO of Broadwick Corp, providers of the email marketing software IntelliContact Pro. For additional information on email marketing software, visit http://www.email-marketing-software-resource.com.
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
3 Important Tips to Write Money-Making Autoresponder Messages Sending autoresponder messages is one of the most powerful email marketing strategy. The most important benefit of this technique, is that you can automate 95% of the process. 5 Ways to Get Better Email Marketing Data Quality at Point of Collection Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1. An Aspirin or an Autoresponder! Tired of silly old email enquiries? Say hello to autoresponders!If there's one thing that drives us all crazy, it's not having enough hours in the day. You need hours to work out your internet marketing, your sales, your budgets, follow up on invoices and god knows what else. How Effective is Your Email? How Can You Tell? Is your email getting to your list members? If so, how many of them are opening your message? If the email isn't getting through, how many of your messages are "undeliverable" because of a bad email address? And how do you find out what these numbers are? In order to test the effectiveness of an email campaign, you need to use html email. Although I have fought against it for several years, I consented to use it this one time in order to do the necessary tracking. Protect Yourself Legally with an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection.Since all e-mails you send using a paid autoresponder service are hosted on their servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail). Is Your Autoresponder Hungry? Do you know how to feed it, so that it helps you to earn the money you deserve! Building your own profit pulling list is EASY when you know how!One common misconception about having a mailing list of your own is that it has to be very large before you can make any money with it.Nothing could be further from the truth!Your list members could almost be regarded as a friend, this may sound hard to believe, and it probably is to a degree, as you can't get to know all off your list members on a personal basis. An Unexploited Market: Striking Gold Without Searching for El Dorado Companies have been focused on using the Internet to market goods and services to the consumer. Many see this as the major revenue stream on the net. Successful Advertising Most folks starting out on the Internet have tried free classified ads sites and they usually get hit by people trying to sell you stuff. Or, they get into the top twenty results in the Search Engines, and a week later drop to number 164. Email Deliverability Tips Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Why Your Email Distribution List is Your Best Source of New Sales Don't overlook your current customers. After all, they're the ones who give you referrals and potentially come back for future sales. To Lead or Not to Lead? Working with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of Advertising.. Is Your E-Address Unprofessional? How much time did you spend on deciding on the appearance of your business cards? Or your letterhead? Why was it so important to get them just right?Were you trying to present a professional image?Now, how much time did you spend on the appearance of your email address? Did you give it the slightest thought? Judging by the emails I get from countless colleagues in this business, few do.There are two parts to an e-address, just as there are to your postal address: who you are, and where you are. What Is An Email Signature And What Do I Do With It? You hear it all the time.. Twelve Tips for Successful Opt-in E-mail Newsletters An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. The Power Of Email Marketing Have You Considered The Power Of Email MarketingOld vs. NewIf we consider that not so many years ago when we were selling products or services it was usual to make the phone call, engage the prospect in conversation then send a brochure. Seven Ways to Dramatically Increase Your Email Marketing Profitability 1. The Power of SevenWhen choosing a price point for your product, studies have shown that prices ending with a number 7 (specifically in the dollar amount) sell more. Choose The Right Business For You In Less Than 15 Minutes 3 Characteristics Of "The Right Business" ModelThe business must service a large market.Niche markets are also very profitable but require specialist products and customer service. 3 Essential Tools for Email Marketers Marketing your business with email is an art.It's very easy to get accused of spamming nowadays. Email: When You Dont Get a Response The lack of an email response is an issue I have grappled with many times especially since I rely on email as a primary means of communication rather than the phone because of my hearing loss.You email a client, follow up, and whatnot. 11 Creative Ways You Can Use Autoresponders 1. Pick 4 or more articles you've written that have a common theme and put them in an autoresponder series.
|
| home | site map |
| © 2006 |
