Email Marketing Information

Email Marketing Information

Build Credibility With an Email Course


When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know.

How Effective is Your Email? How Can You Tell?


Is your email getting to your list members? If so, how many of them are opening your message? If the email isn't getting through, how many of your messages are "undeliverable" because of a bad email address? And how do you find out what these numbers are? In order to test the effectiveness of an email campaign, you need to use html email. Although I have fought against it for several years, I consented to use it this one time in order to do the necessary tracking.

Could This Be The End of Sp^am?


The war on sp^am has so far been waged on two fronts: legislation to make sp^am illegal and filters that prevent sp^am reaching its destination.But neither approach has worked.

How To Use a Message Sequence to Increase Your Sales


If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.

11 Extraordinary Ways To Expand Your Subscriber List


Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone.

Whats on YOUR Subscriber Thank-You Page?


When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers.

5 Things You NEED to Know About Your AOL 9.0 Subscribers


In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003.

Save Time By Creating Email Signature Templates


If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate.

How to Do an E-mail Interview in 9 Easy Steps


Need a fresh idea for your e-zine content? Do an interview! One of the many benefits of being an e-zine publisher is that you'll have no trouble finding experts who will take a few minutes to talk with you. People love free publicity and are generally delighted to get in front of your readers.

How To Set Up an Ezine Encyclopedia


Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free.

15 Ways to Manage Your E-Mail More Effectively


? Are you tired of searching for e-mail messages you know are somewhere? ? Is your electronic "In Box" full of outdated messages? ? Do you frequently get ultimatums from your IS department to "clean up your act?"Love it or hate it - or both! - e-mail is increasingly the primary method for communicating in today's digital world - at work and at home. Research shows that introducing e-mail into a company increases printing by 40%.

Should You Publish a PAID E-zine?


Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends.

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter


If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer: An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.

A Guide To Automated Email Marketing


You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.

Why Do Marketers Lie in their Emails?


Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes. A teaser line.

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MORE RESOURCES:

Emma Sponsors New Research Showing the Importance of Personalized ...
FOXBusiness - 2 hours ago
Titled "Email Marketing: Get Personal with Your Customers," the research reveals that organizations using email personalization techniques report an average ...


Analysis of email marketing campaigns can 'guarantee useful insight'
Business Strata - Business News, UK - 11 hours ago
Growing businesses need to use "a plethora" of marketing channels to succeed in their promotional efforts, according to an expert. ...


Consumers in the UK 'willing to sign up to permission email marketing'
Business Strata - Business News, UK - Jul 24, 2008
Businesses would choose to cut other promotional techniques before reducing expenditure on digital and new media marketing, according to a new study. ...


Responsys and richrelevance Partner to Optimize Email Marketing ...
Market Wire (press release) - Jul 22, 2008
The joint offering was developed to optimize the effectiveness of email marketing campaigns through the delivery of highly relevant and targeted messages ...


Measuring trends 'can boost email marketing'
Digital Response Media, UK - Jul 22, 2008
This is according to David Baker of Email Insider, who said that those looking for the "right time" to send out an email marketing message would do well to ...


Panther Express Selected to Power VerticalResponse EMail Marketing ...
Animation Artist, CA - Jul 21, 2008
VerticalResponse, Inc. is a leading provider of self-service email marketing, survey and direct mail services empowering small businesses and non profit ...


Blue Sky Factory and Velaro Bring Chat to Email Marketing
TMCnet - Jul 21, 2008
By Calvin Azuri Blue Sky Factory, in partnership with Velaro Inc., plans to integrate Livefluence chat technology into email marketing campaigns. ...


Set Sights on Improved Executive Recruiting and Email Marketing ...
MarketWatch - Jul 17, 2008
SAN MATEO, Calif., Jul 17, 2008 (BUSINESS WIRE) -- As part of its free informational webinar series on best practices in data management, ...


Email Marketing Company CEO Teaches Small Businesses Online ...
PR Web (press release), WA - Jul 21, 2008
MailerMailer Email Marketing CEO Raj Khera shares online strategies to a group of small business startup owners. The presentation, delivered at Montgomery ...


New email marketing tool launched for small and medium businesses
Business Strata - Business News, UK - Jul 21, 2008
A new tool designed specifically for small and medium businesses that use email marketing has been launched. Dotster's EmailBrain program has been created ...

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