| |
| |
|
Entrepreneurialism Information |
|
|
|
Differentiation Strategies for Franchise Companies
With the growing number of franchise offerings recently it is difficult for the smallest franchise companies to compete. They generally do not have the advertising budgets to pick and choose which markets the franchise prospects will be calling from. Many rely solely on Internet Marketing; unfortunately 80% of such leads are not so good. On top of this obstacle they must compete with sales departments of larger franchise companies, which have lots of experience. For smaller franchisors it is imperative that they are able to differentiate between other franchisors in their price category and sub industry sectors. Below is a listing of my franchise company's differences between other franchises. I recommend that you read this and think about your business and see if it gives you ideas of how you can differentiate your company from your next nearest competitors. Read each item and have a legal pad in hand, write down those items, which apply if any and any ideas that you think of as you read them. Remember while reading this that our business model, a mobile care wash franchise, will differ from your business so you will end up with much different items when completed. This exercise will assist you in brainstorming and thinking of ways you can distance yourself from the larger and more aggressive sales tactics of larger companies. - - - - - - - - - - - - - We are the only Franchise which: Requires no inventory and/or purchases from franchisor on an on-going basis Provides you with customers when you start without charging you a percentage fee. Has a flat rate royalty and no percentage of gross sales Has no competition that is organized at the unit level franchise Requires no location in the car wash industry Franchises mobile car wash trucks Has a founder running day to day operations who has run one of these units for twenty years Allows you to put an unlimited number of units in your exclusive territory without paying more in up front franchise fees Has a written policy of helping non-profit groups at the franchise level Pays your family a $10,000 cash death benefit and helps them run your franchise until next of kin is trained. We do not terminate your franchise if you die. In the past two years is not a copy of an existing franchise system Has a mobile headquarters that travels from franchise area to franchise area At a franchisor level has given twenty percent of our total earnings to charities Has a founder who wrote his own hundred and ninety page legal disclosure documents and had it registered in three working days Has a founder who is on the board of directors of the American Association of Franchisees and Dealers, a franchisee's rights group Has a founder who co-authored a book about franchising during his first year as a franchisor; "Franchising 101" Has a founder who owns one hundred percent of his company and works seventeen hours a day. Has a written policy about drunk driving and a termination clause for it Is experimenting with a one hundred percent electric service vehicle in the automotive industry Provides entire turn-key units in case of emergency for franchisees Has a great business name that has been around for twenty years before we franchised Maintains fully functional special event fundraiser trailers in every major metropolitan area where we franchise Is experimenting with a air cushioned powered mobile service vehicles Employees the Bonzai and Blitz marketing methods to new and existing franchises Provides new franchisees with a comprehensive data base of possible customers in there exclusive territory as well as an aerial view photo and complete storyboard and marketing map That makes you give up "Your right to fail" upon signing of the franchise agreement Wrote a book on "Community Fundraising" Has Founder who personally wrote the Franchise Operations Manuals from actual experience Lists all possible competitors in a data base before you start your franchise Gets your business license, fictitious business name statement, pays your initial liability insurance payment and your initial health care insurance payment Will prepare a business plan for you so that you may apply for an SBA loan. We are 7-A eligible in the SBA program "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES:
Entrepreneurialism - Google News |
|
|
|
RELATED ARTICLES
Leadership Attributes for Business Success Business success is essentially the result of successful leadership. Contrary to the popular myth, leaders are not just born. 7 Lean Marketing Laws For The Inspired Entrepreneur The following laws will provide guidance on how to act,think and work in a lean way. You can apply these laws toall areas of your life, work and business to get biggerresults from the time you invest. How A Woman Became A Successful Bill Collector In A Mans Industry And How You Can Too! I have worked in the credit industry for over 17 years now. When I first started out, I only knew a very few women in the industry. CHINESE TAKE-OUT: Oriental Business Principles Demystified For Online Enterprises "The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools." - ConfuciusChinese people are well-renowned for their industriousness and extraordinary minds for business. Become a Recognized Authority in Your Field - in 60 Days or Less! You don't have to be rock-star famous before you are recognized as an authority in your field. You just have to begin to get the word out. What is Entrepreneurship? In discussing entrepreneurship and writing articles on the subject, I have found that it aids understanding when we begin by agreeing on exactly what the word means to us.Entrepreneurship is the process of creating or seizing an opportunity, and pursuing it regardless of the resources currently controlled. Securing Second and Third-round Venture Capital Financing Widget sales are booming - the competition is scrambling, demand is up, and the books are finally treading water. Your core management team has big ideas for the future of Widget Inc. Find Out If You WILL Be Successful As a Franchisee? Will I be successful as a franchisee?One of the soundest pieces of advice to take when considering becoming a franchisee is to 'Assess Yourself'. Assess whether you can accept direction. Entrepreneurs Ask: As a Novice Entrepreneur, How Can I Feel Less Overwhelmed? Great question! Overwhelm is very common even among the most veteran entrepreneurs, so take solace in the fact that you are not alone. With the ever-increasing numbers of new entrepreneurial endeavors, and therefore new entrepreneurs, there are many who are experiencing the very same feelings as you. Can You Make Money Without Money? When I ask why you don't start your own business, I always hear, "I don't have money to start a business."This is a common excuse people give for not starting their own business. Business Name - How to Choose One It's very important to get your business name right. You may already have a business name but it's not too late to change it. The History of the Franchise Business - Learning about Business Opportunities by Looking at the Past Hair care has been around as long as humans have been on the planet. The earliest record of personal hair care dates back 2. Identify the Growth Factors In "The Incredible Hulk", mild-mannered scientist Bruce Banner discovered that when he was exposed to "gamma rays" he was transformed into a massive beast that could ferociously muscle his way to victory in any situation. Other than being disfigured, green, and in nothing but his boxer shorts, the Hulk discovered that a single growth factor could drastically change his ability to handle his problems. The Secrets to Becoming a Successful Creative Entrepreneur: JJK Secrets #19-21 Hello Creative Entrepreneurs!Welcome to the e-class on Creativity & Entrepreneurship: The Creative Evolution of an Intellectual Property©Let's start with the thought for the day:When you find the destiny for which you were born, all you need to bring is your courage, your honor and your commitment! From the movie North and South.I love this quote! It says it all. The Boss is DEAD! Some of us are born into families with "it", some of us are just driven over the edge to "it", and some of us crave "it", but just haven't figured out how to attain "it." That "it" is an Entrepreneurial Spirit that is a powerful force that can be the key to your success, and yes?sometimes even failure. Starting Your Business: It All Boils Down To Making Money and Saving Money Bootstrapping in the context of business start-ups refers to the use of creative financing approaches such as leveraging personal savings, credit-card debt, loans from friends and family, bartering, and other means to launch a business. Some business founders use bootstrapping because they have no other choice. Focus is the Key to a Successful Startup The definition of a startup means you have very few resources to employ and little time to get them to do something valuable. The clock is always ticking, and the money (if you even have any) is running out by the day. Top 10 Mistakes Entrepreneurs Make Before They Even Start So you want to start a business. You have an idea. A Startup Never Closes When it comes to a startup, the luxuries shared with established companies are few and far between. Chief among them is the luxury to close at the end of the day. The 7 Major Reasons Businesses Fail and How to Overcome Them This year, over 800,000 of the approximately 2,000,000 start up businesses will fail!Nearly 1,000,000 of those remaining will fail within 3 years. Why do so many businesses fail? Many studies show that approximately 98% of all failures occur because of the owners.
|
| home | site map |
| © 2006 |
