| |
| |
|
Entrepreneurialism Information |
|
|
|
Methods of Generating New Ideas for Entrepreneurs
Summary: Even with a wide variety of sources available, coming up with an idea as the basis for a new venture can still be a difficult problem. The entrepreneur can use several methods to help generate and test new ideas including focus groups, brainstorming and problem inventory analysis. The following are some of the key methods to help generate end test new ideas: 1. Focus Groups - these are the groups of individuals providing information in a structural format. A moderator leads a group of people through an open, in-depth discussion rather than simply asking questions to solicit participant response. Such groups form comments in open-end in-depth discussions for a new product area that can result in market success. In addition to generating new ideas, the focus group is an excellent source for initially screening ideas and concept. 2. Brainstorming - it is a group method for obtaining new ideas and solutions. It is based on the fact that people can be stimulated to greater creativity by meeting with others and participating in organized group experiences. The characteristics of this method are keeping criticism away; free wheeling of idea, high quantity of ideas, combinations and improvements of ideas. Such type of session should be fun with no scope for domination and inhibition. Brainstorming has a greater probability of success when the effort focuses on specific product or market area. 3. Problem inventory analysis- it is a method for obtaining new ideas and solutions by focusing on problems. This analysis uses individuals in a manner that is analogous to focus groups to generate new product areas. However, instead of generating new ideas, the consumers are provided with list of problems and then asked to have discussion over it and it ultimately results in an entirely new product idea. The entrepreneur is not limited by only the three methods presented in this article. There are other creative problem solving methods and techniques that are also available. Copyright 2005 Stephen Pierce Stephen Pierce is strategic marketing advisor, innovation facilitator, author and speaker. He provides strategies that make growing profits in your business a fast reality. Learn how to get Marketing Momentum for real business success. To receive your free online video coaching visit: http://www.stephenlive.com or request your free Innovation Audit at http://www.innovationmarketers.com
MORE RESOURCES:
Ernst & Young recognizes Robert H. Lee as entrepreneurial maverick - Canada NewsWire (press release)
Entrepreneurialism - Google News |
|
|
|
RELATED ARTICLES
Ex-Yankee Pitcher Pitches Barter As Powerful Business Tool Mission Viejo, CA - June 14, 2005 - Bob Meyer, a former major league pitcher in the 1960s who signed four-consecutive major league contracts with the New York Yankees, is now the most visible spokesman for the worldwide commercial barter industry.Meyer is the publisher of BarterNews, which he founded 25 years ago. Developing A Contract As a service provider, the most important type of "boundary" you can set as a business owner involves those policies and procedures that govern how you interact with your clients. The more precise you can be about the services you provide, your fee structure, and what you expect from your clients, the smoother your work relationships will be. Secrets of My Favorite Government Auction I love bargains. And there's no better place to find bargains than an auction. 7 Lean Marketing Laws For The Inspired Entrepreneur The following laws will provide guidance on how to act,think and work in a lean way. You can apply these laws toall areas of your life, work and business to get biggerresults from the time you invest. Answering Why You, Why Now Critical in a Winning Business Plan Business plans continue to be an essential element of the capital-raising process. They must convince investors to take notice - investors that are shrewder today due to the ups-and-downs they have experienced over the past few years. Walt Disneys Failures Could Inspire Entrepreneurs You are a struggling entrepreneur and sometimes it feels like you are pushing a 3 ton boulder up a steep hill. Costs keep mounting and you are considering giving up. Work On, Not In Your Business Are you busy? Everyone's busy! Ask anyone they'll tell you how busy they are. But how many people are accomplishing real results?In your small business, it's easy to get buried in the myriad activities that demand your attention each day. Should You Write Your Own Business Plan? If you are just starting a company and looking for funding, or looking for additional funding for growth, you will need to develop a traditional business plan. Creating a business plan is a business hurdle that entrepreneurs seem to dread. How to Become a Successful Entrepreneur on the Web Becoming a successful entrepreneur in the online world is no different than becoming a successful entrepreneur in the brick-and-mortar world. Both tasks require vision, determination, and hard work. Strategies for Overcoming Obstacles to Discovering Your Gifts What are the unique gifts that differentiate you from other solo entrepreneurs? The path to discovering your gifts may take a lifetime, but you can use the exploration process to begin to use your gifts NOW! Unfortunately, for many different reasons people get sidetracked or never even get started taking the actions that would help them discover their uniqueness. Here are some suggested strategies to help move forward and stay on the path of discovering your gifts. Do You Have What it Takes to be a Successful Entrepreneur? Print off this page, take the quiz and find out if you've got what it takes! See the scale at the bottom to mark yourself.Answer the following questions on a Scale of 1 - 51 - definately not 2 - not likely 3 - sometimes 4 - probably 5 - definitely--------------------------------------------------------------------------------1) Do you have many hobbies (besides TV viewing and playing video games)? ____2) Do you take a leadership role in group settings? _____3) Can you discipline yourself to finish a project, even if it means late nights and low recognition from your peers? ____4) Do you often think of new and innovative ways to do things? _____5) Do you enjoy meeting new people? ____6) Have you had success in the past in planning a project, and carrying it through to it's completion? _____7) Would you consider yourself a positive person? ____8) Even when things go wrong do you try to "learn a lesson" from the experience? ____9) Do you enjoy working alone? ____10) Do you manage your time well? ____11) Do you like to set goals and achieve them? ____12) Do you like to take calculated risks to achieve an objective? ____--------------------------------------------------------------------------------ScoringIf most of your scores are 5's you have a very strong "entrepreneurial streak" and should strive for your goals. Business Planning Overview The successful entrepreneur is generally more inclined, once a business idea is selected, to sharpen the concept by a detailed planning process. The result of this step is a comprehensive business plan, with its major components being the marketing "mix," the strategic plan, operational and logistical structures, and the financial proposal. Starting Your Business: 3 Tips for Bootstrapping Your Way to the Top Bootstrapping a business startup does not necessarily mean that you are unable to find traditional sources of capital. It may mean that you are clever, or that you know a bargain when you see it, or that you are the type of person who derives a certain satisfaction from crafting something using your own hands and vision, from scratch. Identifying the Right Venture Capital Firm Partner Venture capital firms are comprised of individual partners. These partners make investment decisions and typically take a seat on each portfolio company's Board. Youve Found Your Guru, Now What? In my last article, "Follow That Guru", I told you about the one (1) simple technique I used when starting my home business, "A Name".Now everyone wants to know what to do next. 10 Tips for Would-be Entrepreneurs Every evening as the sun sets beyond the mangroves that line the shore along the western bank of Lake Myakka, Florida, herds of wild deer and wild black pigs come down to the water's edge to drink and slake their thirst.I have seen them up close and it is a beautiful, peaceful and inspiring sight!Every evening as the sun sets beyond the mangroves that line the shore a horde of hungry alligators wait just below the surface and watch for their prey. Your Company Needs A Mission Statement; Make It Count Does anyone remember that book "Built to Last" done y the Stanford class and professor? Well change that to "Built to Merge." My grandfather was personal friends with Bill Hewlett and David Packard and I bet they would not have wanted this merger with Compaq either. From Bank Clerk to Entreprenuer What seems like a century ago, I left school and joined a well-known High Street Bank. In those days working as a bank clerk was a well-established route for many school leavers and perceived to be a proper job with prospects. The Business Leader as Ultramarathoner Have you ever heard of an ultramarathon? A standard marathon is just over 26 miles. An ultramarathon is usually on the order of 50 or 100 miles, though there are some that span one thousand! Imagine the endurance required to run such a race. Chairman Greenspan and the FED, learn more you will be glad you did So many people work their whole life to make money, but they know so little about out monetary system. They know so little about the Federal Reserve Bank and so very little about the brilliant minds, which make it all work.
|
| home | site map |
| © 2006 |
