| |
| |
|
Internet Marketing Information |
|
|
|
Flat Tires, Slow Leaks, and Online Marketing
Does your online marketing campaign have a flat tire? Or is it more like a slow leak? Today my 16 year old son Fritz called on the cell phone from high school. Mom took the call. "Could Dad fix my flat tire during the day?" Of course I would fix it. And then it hit me. Knowing you have a flat tire is a lot better than not knowing. Unfortunately, when your online marketing campaign has a flat tire or a slow leak, it may take a while before you realize it or fix it. My e-book website has had a few flat tires and a few slow leaks. Bad e-book cover, slow website loads, advertising to people who would never buy, and other problems. But I think I've repaired the flats and the slow leaks. I hope. Here's my first online flat tire. When I first published my e-book on the Internet in November of 2003, my e-book cover was running at a loss. As I remember, I was making a dollar for every 3 dollars I spent on advertising. What was the flat tire? Please take a look at my original e-book cover. It's below. It was horrible. http://www.theworldsshortestexcelbook.com/HorribleBookCover.jpg Actually, my website didn't have a flat tire; it was more like a car wreck. But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire. (There's a reason why I earned only passing grades in art classes). I went cheap on the e-book cover and built my own. I took a fishing photo of myself and put it on a book cover. Not only did I have a flat tire, I had slashed all my tires with a knife, to save pennies. Then I found Vaughan Davidson at http://killercovers.com/covers and he did a professional e-book cover for me. Visit my new e-book cover shown below. http://www.theworldsshortestexcelbook.com/BookC.gif I think I changed the e-book cover in mid-December 2003, turned off my Google advertising, and took a holiday break. It was nice being away from email for a change. When I checked my email on January 2, 2004, I had sold 3 e-books. Using Excel to measure my conversion rates, my conversion rate during late 2003 was about .003. I was selling 3 books for every 1000 visitors. That was selling at a loss. After my new e-book cover from http://killercovers.com/covers and a week of web page changes, my e-book conversion rate rocketed to .009. A 300% increase. A profit. So keep a good lookout for the flat tires and slow leaks of online marketing. Using Excel to track your online marketing successes (or not so great successes) would be a great idea. Copyright 2004 Richard Kraneis About The Author Richard Kraneis is a computer training consultant, e-book author, and an aspiring online marketer. Online marketing on the Internet reminds him of his favorite hobby, fishing. His website www.TheWorldsShortestExcelBook.com can help you improve your Excel skills so you can measure your online marketing success. If you'd like to locate some of the best e-books in the world, visit his 2nd website, www.WorldClassEbooks.com. You can reach Richard at rich@TheWorldsShortestExcelBook.com if you'd like to share your online marketing "flat tire" story with him.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
The Secret Weapon of Successful Web Marketing Is Impulse shopping in the checkout lane may be what drives grocery store profits, but chances are it doesn't do a thing for your business. Your customers are far more likely to need up to nine contacts from you before they trust you enough to buy from you. Build the Snowball and It Will Run Setting up your own online business can seem extremely daunting. Whether you've already got a business and want to sell products and services online or want to start from scratch with a new business, there is a great deal to think about. 10-Essential Points When Considering Pop-Under Advertising I have been running tests on the use of Pop-Unders to promote several types of products and services. Note that I am discussing POP-UNDER'S. Increase Online Sales: 10 Extraordinary Strategies To Generate More Profits Do you want to generate more profits from your online promotion?If yes, then do what internet marketing experts do to increase online sales:1. Attend trade shows and seminars that are related to your specific industry. Internet Marketing - The Two Faces of FREE 'FREE' is the reason people are successful, and make a fortune marketing on the internet, yet 'FREE' is also the reason 90% of people fail miserably!It is all to do with your approach to your business and your careful use of 'FREE' things.You will never make any money placing your own ads on other people's FREE classified sites and/or FFA links, even if you have submission software. Creating Information Products For Money, Image And Success There has never been a more exciting and profitable time to create your own online product. Recent breakthroughs in the costs of software, broadband, online hosting, and teleconferencing combined with the explosion of internet sales, makes it easier than ever before for any coach to create their own products. Is FREE Killing Your Sales? "FREE" what a great word.We all like getting something for "FREE" don't we? Especially when it's something really good that we actually need and can use. Getting Targeted Traffic by Standing Out In The Crowd Have you ever seen the trading floor in action on Wall Street? After the opening bell, things get chaotic. People who don't know what's going on might think of it as a riot situation. The Biggest Internet Marketing Mistake Victorias Secret Will Never Make Victoria's Secret has about 1500 retail stores, a world class catalog, and according to Alexa.com, a website that is consistently in the top 100 websites on the plenet, as measured by traffic. Networked Markets Are Democratic, Structured Markets Are Republican Today I was checking out Michelle's A Small Victory. There are threads on self-publishing that mutated into a dispute about trolls, who was a troll, and whether linking to Little Green Footballs was as "un-nuanced" as linking to "Democratic Underground. Internet Marketing Tips: 10 Benefits Of Surveying Your Customers & Subscribers One way to keep in touch with your customers and so keep them coming back to buy from you and also bring new customers to you is to survey them.Below are some of these internet marketing tips to help you do this. The Power of Viral Marketing When I first heard of the term Viral Marketing I thought immediately of a virus. No, not the flu, a computer virus. Use Photos as Part of your Marketing Arsenal Photos should be important parts of your marketing. The photos are useful- to document your offers- to achieve positive acceptance of what you are displaying- to function as eye catchers- to bring the buyers in a general positive mood- to create identification with the use of your product. The Paradigm Shift of Internet Marketing There is a trend going on in the world of internet marketing. If you truly open your eyes and pay attention to everything in the internet marketing world, you will notice this specific trend that is rapidly invading our email inboxes from every internet marketing guru out there. The Right Mindset : Key To Success In Online Business Today we are going to discuss a very important requirement to succeed in online business. In fact it is the important and essential ingredient of any successful venture. How To Come Up With New Product Ideas Have you ever wanted to add new products to your exsisting product line? Obviously one way to do that is to find a product that is already developed and start selling that. Affiliate programs are great for that. Internet Marketing In A Room FULL Of Naked Men! NO, that's not one of my secret dreams :-) It's an observation that you need to make. Years ago, I read Harvey MacKay's fantastic best-seller, Beware The Naked Man Who Offers You His Shirt. Chameleon Advertising: Marketing to Your Niche Markets with Stories Do you remember how, in days gone by, salesmen would go door to door selling their wares? These entrepreneurs would "go the extra mile" just to have the chance to demonstrate their products to people in their own home.Why do you suppose they did that? Was it effective enough to make that extra effort? And what can we learn from it?The reason why door-to-door demonstrations of yesterday worked so well is because it gave the customer a chance to experience the product. 6 Basic Principals Every Online Business Owner Should Know The fact that you're reading this article shows your interest in starting your very own internet business. Maybe you're already an online business owner in search of some answers why your online business stalled. Offline Network Marketing Recruiting; Vital For An Online Business I have become involved with many network marketing companies the last year.All are based on the internet and this is the big difference than when I last had a go at it about 10 years ago.
|
| home | site map |
| © 2006 |
