| |
| |
|
Internet Marketing Information |
|
|
|
7.5 Ways To Get More Sales Through Your Web Site
Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your developer's work. No - apparently it is now 'cool' to have a web site that actually makes it onto a sales column in your chart of accounts.. 'Return on in investment' is a good phrase that's being thrown around - what are you actually making from your web site in cash terms? Ever thought about that? Well, you should be thinking about it. Not only should you be tracking where the money is coming from but also where it's gone to. No point kidding yourself - it wasn't cheap was it? There was the developer's costs, the graphic design costs and hopefully some costs set aside for taking on web site marketing experts to get your site found. So, anyway, track what you've spent and then see what's coming through the door rather than going out when it comes to your website. To help you - in what is a constant review and improve process - here are 7.5 ways to get more sales through your web site. "Get On With It!", I hear you shout, "Tell Me The 7.5 Ways To Get More Sales!" 1. Use a professional web developer to build the site in the first place. Don't cut corners or budgets. How many business owners have an idea for a business and then take up the science of bricklaying to build their own shop or premises? Exactly - don't do it. Your job is to run your business effectively and worry about where the profits are coming from - not designing websites. 2. Use a professional graphic designer when your site is being developed. If you use your mate next door we can all tell. It might keep your wallet heavy but hey - if you want a website that looks a million Lira - fine. A rough, made up just now, rule of thumb is to spend 10% of what you would like the web site to make. Just think about that for a minute when you get Dave from down the pub to 'knock you one up for Ł100..". And remember - you'll need professional web development AND professional graphic design input. Web developers are not designers. Graphic designers are not web developers. Glad we've got that cleared up.. 3. Use a professional web site marketing company to get your web site found You need to get found in the search engines, in the directories and anywhere on the web that matters. Graphic designers can't do this. Most web developers can't do this. And you certainly can't do this - you're supposed to be running your business, remember? Spot the theme here? Yes - professionals. You don't get a plumber in to lay your carpet do you? Don't make the same mistake when creating your web site - pull in the appropriate professionals for the appropriate tasks. Which brings us nicely on to way number 4... 4. Don't be a scrooge. There is an old proverb that says it perfectly; once but cries many times. The man who buys expensive cries once but laughs many times." Remember this the next you think about cutting corners. There are obviously exceptions to every rule but you usually get what you pay for in this life. 5. Ask for the sale. Yes it's obvious. But are you doing it? If you're actually selling something directly via your website you have to make it an absolute doddle for someone to work out what they need to do. Don't make them hunt around for pricing, ordering information, contact details, delivery information etc. Sock it to them right up front - they'll love you for it. If you're not selling directly via the site you still need to ask for the sale. 6. Throw your web site to the lions. Not literally, unless it's really bad. (And in case you're wondering how that would be physically possible just load all your web site's files onto a floppy disc, take the number 33 bus down to the nearest zoo, buy a ticket and a map, locate the lions and Bob's your uncle. But I digress..). Basically get as many people as possible to critique your web site. Friends and family are always good for this - though they'll probably be unwilling to be over-critical (unless it's your in-laws) so impartial parties is a better idea, if you can track any down. Ask your colleagues and friends to forward your web site address onto others and ask for direct feedback, no holds barred. Better to have people test it like this and say it's about as much use as a chocolate fireguard than open your shop doors, so to speak, and have your customers tell you the same thing by voting with their mice and sniffing away in an instant in the search for more professionally-produced cheese... 7. Deliver what you say you will Yes, another no-brainer but it will pay huge dividends. No point in fighting tooth and nail for all those hard-to-reach prospects if you've got a nice healthy stack of existing customers that already think you're the bees' knees. Once you've got that customer hold onto him / her with all your might - treat them like kings because your competitor will be after them. It's far cheaper and quicker to sell something to an existing customer than it is to find a new one. Simple in theory - not so easy to put into practice. But hey - what are you after here? A free breakfast?! 7.5. "People Laughed At Me When I Said I Could Get Them To Read This Sentence. But Who's Laughing Now?!" Use headlines in your web site. People are busy. People are impatient and people can't read. Well, okay they can - but they prefer information in small chunks. They like something that grabs them. Why do you think you're reading this article? Because your subconscious read the headline and dived straight in. You really think you would be reading this if the article were titled "Web Site Creating Techniques Aimed At Improving Return On Investment Over Time". ?? I rest my case... Learn how to market your website like the professionals in the FREE 7-Part Training Course "Internet Marketing Made Easy": http://www.websitemarketingbible.com/marketing/
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Strategic Internet Marketing Is Planning Strategic Internet marketing is a way to define your potential market. Before you build a website or Internet business you must studying your potential customers, examine your competition, and explore your opportunities for success. 3 Services Your Online Business Cant Live Without It doesn't make any difference if you're promoting your own product, affiliate programs or MLM programs, there are 3 services your business can't live without.Service #1: Web HostingI'm not talking about one of those Free accounts where they throw their own ad in everytime someone visits your site. Viral Marketing! Are You Missing Out? Many of you are reading this article because you would like to further promote your Internet business and are looking for new ways in which to do this. You have read lots of articles covering various Internet Marketing techniques and are still looking for the "Holy Grail" strategy that will take your website to a higher level. Online Advertising for Dummies Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It's a revolution of sorts and small and home business owners are making the most of it. Is The Internet the Ideal Marketing Medium? The internet has grown explosively in the ten or so years that it has been in widespread use,and internet marketing has grown along with it. Many factors contribute to making the internet the ideal business medium. 4 Reasons Why Having Your Own Product is Essential for Serious Marketers I know what you're thinking, "Why is having your own product essential?" Quite simple really, without your own product you will never market to your full potential. We all want to make as much money as possible. Seven Sure Steps In Building Your Reputation Online If you have to part with your hard-earned money for some goods or services, who would you rather trust: a novice provider or an expert one?The answer to that question is what makes branding so much important. Branding is the process, nay, the art, of stamping a seal of professionalism and reliability on products or services that are related to you. Offline Marketing for Online Home Based Businesses When it comes to marketing your web site, most home business owners use banners, link exchanges, different search engines, newsletters, forums, ezines, free and paid classifieds. However, a good home based business must also consider offline marketing strategies as well and how to use them in order to generate more business. How To Be A Web Entrepreneur With No Capital With the advent of the technology age, the Internet has been used for everything from research to shopping. Record number of households is signing up for internet access all over the world and a surprising number of individuals look to the internet to purchase goods or services. How A 7 Year Old Boy Discovered The Secret To Niche Marketing Success Niche marketing enthusiast.. Web Coach Tip: 3 Quick & Easy Ways to Identify Your Target Market #1 ~Look at your past customers~Notice trends in the type of clients you attract and pay particular attention to the ones who provoke you to be our best. How do you feel when you get off a call with a client who's "got it together". Why You Must Have More Than One Niche Sites Have you heard of diversifying your investment portofilio?No? Well, it's extremely famous in financial planning.Those financial planners will tell you that in order for you to minimize risk of lost, you should have different types of investment to generate multiple income streams. Stitching Up a Niche I am a great admirer of businesses that serve and market to one or a small number of niches. It's such a great business model and one of the fastest ways to grow a business. The Essentials of Free Internet Marketing Given a solid product, a well-developed Web site, and a carefully designed marketing strategy it's possible to make good -- even excellent -- sales without investing any money in promotion. That said, it does take a serious investment of time as well as marketing know-how. What Happened When I Allowed The Mad Hatter To Take Over My Online Marketing Returns had been steady since I created www.howtoproducts-xl. Five Step In To A Successful Online Shopping Business.. Before you set out to explore the online shopping market you should do some planning, take a piece of paper and pen and write down the steps that will help to bring in traffic to your website.And once they have visited you must have something to entice them to remain and do some shopping, in our website: www. Internet Marketing: To Promote Your Online Business Through Joint Ventures With Offline Business What is a joint venture?It means when you partner with a business to do marketing in order to share the profits.It is an important offline marketing strategy that can help you succeed in your internet marketing efforts. Making Money from Websites - Common Pitfalls of Beginners and How to Avoid Them Making money online is really easy to do because the entire world is becoming Internet savvy with a preference for shopping online. Because of this fact, you need to make sure you are doing your best to meet the needs of individuals online and increasing the internet traffic coming to your website. A Person Of Value One of the "secrets" in Internet Marketing is knowing that you need to be patient enough to develop the kind of business building savvy that people want. It takes time. Internet Marketing - The Two Faces of FREE 'FREE' is the reason people are successful, and make a fortune marketing on the internet, yet 'FREE' is also the reason 90% of people fail miserably!It is all to do with your approach to your business and your careful use of 'FREE' things.You will never make any money placing your own ads on other people's FREE classified sites and/or FFA links, even if you have submission software.
|
| home | site map |
| © 2006 |
