| |
| |
|
Internet Marketing Information |
|
|
|
9 Pointers for Evaluating a Business Proposal
Finding a business opportunity on the net is easy. But evaluating the right one for you, takes a little knowledge. With so many scams, takers and failed ventures you need a little more than the, "highest dollar for the least amount of work" approach. So what should you look for when evaluating an opportunity? Here are 9 pointers. 1. Is it legal? Do they have a product? Many programs on the net are simply "money movers" with no real products. If this is the case then it's probably illegal simple as that. If you are serious about developing an online reputation for quality and reliability, then don't even entertain the idea of quick easy money. It will catch up with you! Do they know and follow the law concerning matters such as CAN SPAM and other website legalities? There is no excuse for ignorance on the net! Do your home work and check out:
Do a search on the names of the owners and founders of the products. 2. Does their product have value and advantage? Is the product something that people want with the potential for repeat sales giving value for money at a competitive price? Do your homework. Search the net for equivalent products and do a price comparison. Does it offer a marketing advantage of some kind? What are the selling benefits of the product over their competitors? If they don't have a marketing advantage why would anyone buy their products? 3. Is it residual? The best opportunities are the ones that have a growing industry and ideally repeat sales. Make sure if you are marketing a product that you get the benefit of the repeat sales. This is called residual income. If you are expected to find customers but only get the benefit of the first sale, this is unethical and unfair. It is a good idea to evaluate what % is paid back in commissions for the cost of the product or service. All good opportunities pay back an absolute minimum of 20%. Decide you are worth at least that much to them. 4. How long will it pay? The world is a fast changing place. The cyberworld is even faster! Ask yourself where will the product be in 12 months, 2, and 5 years down the track? This is particularly important for digital and information products. Ask yourself the same about the company. Are they around for a quick buck or do they have a plan to establish long term commerce? Will they develop or keep up with new technologies to maintain a competitive edge? If this information is not readily available on their website, ask them. If they are not planners then they will not survive 5. How long will it take? Take a long hard look at their compensation plan and compare it to your own goals. Is it cost effective on an hourly basis for the final outcome. You may have to make a decision by balancing time for outcome. You may consider it worthwhile putting in 20 hours work over and above a regular 40 hour job for a small return initially, if the final outcome is say 10 hours per week total for a 5 fold income. Of course you will have to decide first of all exactly how much time you are willing to work on the proposal then ask yourself is their program sufficiently automated to be worth your while? 6. Do they want your success as much as their own? What is their commitment to you in terms of training and support? If they are not willing to train and support you for your success, are you willing to carry the responsibility of training yourself and dealing with product problems? In my opinion you must have online support and training for whatever you need to do for the mutual success of both you and the company. This can be in the form of email support, forums and a FAQ (frequently asked questions) page on their website. 7. What are the hidden costs? Ask yourself, "What do I need over and above their proposal in order to achieve my goals", then factor this in to your decision making process. In this you should include things like further study, tools, web hosting expenses, stationary, travel expenses, accommodation etc. It is also important with some businesses to find out if you have a minimum purchase requirement, frequency of compensation and the time period between sales and commission. All these will affect your cash flow. You should then work out exactly what it takes to firstly break even, then become profitable and finally achieve your goals. 8. Is their a lead generation system ? What assistance is given for approaching potential customers through to closing the deal? This is often non existent with you left to do it all. The best opportunities are fully automated for efficiency but flexible enough to have the essential personal touch. It can be hard work sifting through the opportunities to find your "Ticket2Success". 9. Do they have a money back guarantee? Whether the product is digital or hardware people will expect a guarantee. Are you able to return and refund products quickly and easily with out problem? Is it clear who handles the finances and complaints in the event of an unhappy customer? You don't want to be left with egg on your face after creating a good online reputation! About The Author Ray Burton is an internet marketer specializing in affiliate programs, business opportunities, joint ventures and resources to create your online success. He has paid special attention to online training programs for new marketers. You can visit his store and collect a "ticket2success" at http://www.cyberchoices.net The mini site - mega store.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Don't Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse.You've got a great product, fantastic customer service, and a loyal base of customers that opt-in to your email list. 5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face I bet you can't tell me.. Network Marketing Online - The Method Network Marketing online works by giving you your own online store and leaving it up to you to get people there. By doing this the company save millions a month in advertising. Breakin It Down I've recently begun working with individuals one-on-one who are truly interested in earning an income from the internet in the comfort of their own home. A common complaint I hear from them is that they are constantly overwhelmed by the enormous amount of information that they are bombarded with each and every day. 5 Ways to Educate Your Prospects for More Sales It's impossible to sell a product or service without demand - no matter how low the price or how big the discount.Education-Based Marketing creates demand by showing the prospects why they need your products and services, how to make intelligent buying decisions, and how to best use it after they buy. How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper What is direct marketing? Put simply, direct marketing is a process of recording information about your customer's response to a planned marketing activity.Increased computer usage has allowed direct marketing to evolve and to rise dramatically. Content, Content, Content. Read any Internet marketing article, forum or tutorial these days and you will find that the one thing all the experts agree on is that you need to have lots of good quality content on your web site. It sounds like good advice doesn't it? But what precisely does it mean?Simply put, content is all the text copy and graphics on your web site. FSBO Upscale Manhattan Co-op -- Only Strongest Offers Entertained Had I known in 1985 what I know now about Internet Marketing, I would have leapt quickly on the Web instead of dabbling in real estate. Course, I DID learn about a property that was GREAT for my husband and me. Marketing Maxims for Todays Challenging Times These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy.1. From Niche Marketing to Fragmentation Think about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated "I don't know the key to success, but the key to failure is trying to please everyone. Why You Need To And How To Follow Up Your Visitor Or Customer The person who comes to your web site seeking products or information is a visitor. A person who bought a product or service of yours is a customer or client. Internet Marketing - Advantages and Disadvantages Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations. How to Use Viral Marketing for Online Profit When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted it with a simple idea they called "Word of computer" advertising. Long Copy Secrets - Keys To Mental Engagement Master copywriter Robert Collier often used a technique to get people to read more of his sales letters. You can use this same technique right now to increase the readership of your web pages and emails. Become an Affiliate Later Rather Than Sooner I attended a presentation a couple of weeks ago given by Internet marketer, Michael Green. Michael runs the 'How To Corp' and has created numerous information products covering a wide range of topics. The Truth Behind Guaranteed Sign Ups I've got a confession to make.. Planning Your Way to Success Whether you are a small company or a larger corporation one of the primary keys to success lies in preparing and following a good marketing plan. Why? Because you can have the most awesome product or service to offer, but without a plan in place, you may flounder for direction and waste a lot of time and energy as a result. The Secret Weapon of Successful Web Marketing Is Impulse shopping in the checkout lane may be what drives grocery store profits, but chances are it doesn't do a thing for your business. Your customers are far more likely to need up to nine contacts from you before they trust you enough to buy from you. Getting Some Good Ol Internet Real Estate Real estate has made many people large amounts of money in the offline world, no doubt. But is there a way we can utilize the same concepts from the offline world and bring them online?Good question. Internet Marketing - You Have to Give a Little to Make a Little Internet marketing by definition is "the use of the Internet to advertise and sell merchandise or services."Most people when trying to sell their product/service go for the cheapest solution possible; why pay $40 for 2,000 targeted visitors when you can pay $2 for 1,000 untargeted visitors (resulting in 20,000 untargeted visitors for $40), why buy a banner on the top of the page when the bottom is half the price, why pay for Adwords when I can try to optimize my web site for search engines for free.
|
| home | site map |
| © 2006 |
