Internet Marketing Information

Internet Marketing


What is Internet Marketing?

Internet Marketing is application of Internet and related technologies to achieve the organization's marketing objectives.

Internet Marketing is about?.

  • Internet is a distribution channel. The Internet can be used as a PLACE to promote a product or service, provide information to prospective customers and to reach different geographical regions and niche markets.

  • CUSTOMER centered marketing is the key for success of any organization. Concentrating on customer needs and wants will help a business to satisfy actually to delight its customers more effectively and efficiently. Building close relationships and retaining existing customers is very important because acquiring a new customer is costly than keeping the existing customer.

  • Internet marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is very important.

Internet Marketing Tools

  • Search Engine Marketing

    Search Engine marketing is important because 85% of Internet surfers use search engines to find new websites. Research reports show that the majority of online purchases originate from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic

  • E-mail Marketing

    E-mail is the most popular online activity. According to the research findings 96% online users use E-mail. E-mail marketing can be used to drive sales, provide customer service and to build close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. We can expect a higher response rate around 10 - 15% from an in-house E-mail list. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.

  • Affiliate Marketing

    This is called the revenue sharing business model. Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free and cost effective advertising because you pay only for performance. Affiliate marketing enables businesses to reach niche markets in a more cost effective manner.

  • Banner Advertising

    Banner advertising was very much popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not satisfactory banner advertising still considers as an effective branding tool.

  • Viral Marketing

    This is the "e" term for word of mouth. This medium could be used to spread the word about your business among the target audience. Viral marketing messages receive 5 -15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new websites. Hotmail is one of the first examples of Viral Marketing.

  • Publicity

    Publicity is about creating awareness, building trust and credibility. Online press release distribution plays the main role in this.

About The Author

Rajitha Dahanayake is the Senior eMarketing Analyst of a company engages in providing eMarketing solutions. He has over 3 years experience in Internet Marketing. He is an Associate member of The Chartered Institute of Marketing UK and a professional member of eMarketing Association (eMA) as well as International Internet Marketing Association (IIMA). Rajitha is a Certified eMarketer from eMA and holds the Certified Internet Marketing and Business Strategist (CIMBS) designation from IIMA.

rajitha1978@hotmail.com


MORE RESOURCES:

Politics mirroring business strategic internet marketing
Business Feet, UK - 21 hours ago
Internet marketing strategies that have been used in business for some time are now being played out in the political arena, as the American presidential ...
McCain Seems To Have Obama Beat in One Arena Wall Street Journal
all 1,060 news articles


Internet marketing strategy should aim at social web fans
Business Feet, UK - 21 hours ago
Strategies for marketing on the internet should focus on frequent users of social web technologies like blogs and networking sites, because of how much ...


10 Top Internet Marketing Web 2.0 Forums And Blog Resources
Promotion World (press release), CA - Aug 29, 2008
The SEOGuy wishes you great success with your Internet marketing efforts. Each of these web 2.0 forums and blog resources have the potential of making a ...


Free Advertising on New Internet Marketing 'Killer App'
PR Web (press release), WA - Aug 29, 2008
VisFind, the Visual Web Directory, is celebrating its launch by giving away free advertising to the first 150 web sites that sign up before September 30, ...


Internet Marketing Online Affiliate Program Leads to Big Bucks
3x24 - Your Newspaper and News Magazine, Germany - Aug 28, 2008
While some of these internet marketing online affiliate programs pay more than others, many of them are extremely lucrative. When investigating some of ...


Virtual Assistant Offers Outsourcing Solution For Internet Marketing
USPRwire (press release), UK - Aug 28, 2008
"Your Marketing Assistant" created to support business owners who can't keep up with their internet marketing tasks. [USPRwire, Thu Aug 28 2008] Small ...


Why Blogs are Important to Internet Marketing
Gather.com, MA - Aug 28, 2008
Blogging are widespread now in the internet and almost everyone who is online owns a blog. The power of internet is undeniably strong and it's taking ...


Full Sail University Announces New Online Internet Marketing ...
PR Web (press release), WA - Aug 28, 2008
The new Master's degree, a 12-month online program, will focus on advanced courses including Internet Marketing Strategies to Internet Consumer Behavior and ...


Carat expands internet marketing outlook
Digital Response Media, UK - Aug 28, 2008
The amount of money set to be spent on internet marketing will grow at a faster rate than more traditional forms of advertising in 2008 and 2009, ...


Local internet marketing delivers results
Business Feet, UK - Aug 28, 2008
Marketing on the internet sees some of its best results when the websites involved are for local media. That's the finding of a new report by ...

Internet-Marketing - Google News

home | site map
© 2006