Internet Marketing Information

Anatomy of an Online Marketing Failure


Wife: "I'm getting sick of these harrassing bill collectors who call me all hours of the night and day."

Husband: "I know Sweetheart. I'm going to turn things around financially for us. Bill, down at the office, says that there's lots of money to be made on the Internet. I think I'll go to him for some advice and see if this is something I can do."

Wife: "Well something has got to change. The mortgage company said that if we were late one more time with our payment that our credit was going to be ruined."

Husband: "Don't worry. I'll figure something out."

**Next Evening At Dinner**

Husband: "Well Bill says that on the Internet that there are companies who will pay you cold hard cash just for reading their email and that it's as easy as pie to get going and to start making some big bucks pretty fast."

Wife: "Get paid to read email? Sounds like a scam to me!"

Husband: "Trust me this can really work. He told me the website to go and join up at. Can't wait to get started!"

Wife: "Alright I guess you have nothing to lose by trying. And wouldn't it be great if they really did pay out in hard cold cash?"

**Four Weeks Later**

Wife: "The mortgage company called again. How's your paid to read email business coming along? We really need to catch up on some things. Where's the cold hard cash we need right now?"

Husband: "The good news is that my first check is in the mail!"

Wife: "Great! And the bad...?"

Husband: "The check is for $5.68."

Wife: "What? Holy Cow! You've been reading hundreds of emails for almost a month! How much do you get paid for each email?"

Husband: "For most of them I get a penny."

Wife: "#$$%%^^@#!!!"

Husband: "Don't worry, honey. One of the emails I read talked about making big money in online network marketing. This company that I just joined last night has a great plan where you get residual money just for signing up people."

Wife: "MLM? For crying out loud!"

Husband: "Just give me some time to fill out my 7x7 matrix and then we'll be sitting pretty. I saw where one guy just won a trip to Europe! Wouldn't that be nice?"

Wife: "This better work this time or else..."

Husband: "Don't worry, honey. Just give it time."

**Four Weeks Later**

Husband: "Great news! I've got over 100 people in my power line and now I qualify for a commission check that should be here shortly."

Wife: "Finally! On 100 people how big will your check be?"

Husband: "Well only 3 people actually bought any products so my first check should be $38 and some change."

Wife: "But you spent $49 to get into this darned thing!"

Husband: "Don't worry honey. I'm branching out so that we can get multiple streams of income. I heard that Big Online Bookstore has an affiliate program where you just send people to their site and if they buy anything you automatically get commissions!"

Wife: "I'm warning you! Something has to change here. I'm getting sick of this I tell you."

Husband: "Don't worry. With the MLM and affiliate program I'm sure things will turn around."

**Three Months Later**

Wife: "You received a check in the mail today from Big Online Bookstore. Open it so we can go cash it. Finally your hard work is paying off. How many people did you say you sent that bought books?"

Husband: "The last 3 months I've sent people to their site who've purchased over $1000 worth of books! Let's rip this baby open and head to the bank!"

Wife: "What's wrong, honey? How much is the check for?"

Husband: "$69.15."

Wife: "I'm going to STTRRAAAAANNNGGLLEE you!"

Copyright 2004 John Taylor

About The Author

John Taylor is a writer and publisher and his work includes The "Testing & Tracking" Special Report that explains what to test and how to test it (http://www.Test-and-Track.com). He is Webmaster for the Amazing Marketing Tools web site where you will find an incredible range of resources to help you to develop the knowledge and skills to become a successful marketer.(http://www.AmazingMarketingTools.com) John also publishes the http://www.quogger.com weblog and he also runs http://www.Money-and-Power.com and http://www.Buy-Impulse.com


MORE RESOURCES:

Mark Maupin Hosts the Internet Marketing Convention in Romulus ...
Emailwire - 19 hours ago
COM, October 04, 2008 ) Romulus, MI – Internet marketing is the most popular way to advertise your business today. Mark Maupin will be hosting the Internet ...
Mark Maupin Invites Adam King, Home-Based Business and Internet ... Emailwire
Attend a 2-Day Internet Marketing Conference and hear Debra ... Emailwire
Mark Maupin Joins the Top Internet Marketing Gurus and Speaks at a ... Emailwire
Emailwire - Emailwire
all 9 news articles


Stick to text in internet marketing strategy?
Business Feet, UK - 29 minutes ago
Forget about high-definition, ultra-clarity, super-duper video when creating a strategy for internet marketing - it's all about text when it comes to ...


Industrial Specific Internet Marketing Forum
PR.com (press release), NY - Oct 5, 2008
Internet Marketing has become an even larger component in the daily acquisition of new customers for many small and mid sized Industrial companies because ...


Internet marketing set to soar to £2 billion a year
I.T. Vibe, UK - Oct 4, 2008
It has been revealed that six out of ten chief marketing officers across a broad range of industrial sectors fully expect to spend more than half of their ...


Milestone Internet Marketing, Inc. Wins 5 WebAwards for Excellence ...
PR-CANADA.net (press release), Montenegro - Oct 4, 2008
Milestone Internet Marketing, a leading provider of Internet marketing solutions for the lodging industry, announced today that it won five awards in the ...


Auto Dealer Traffic Launches Advanced SEM/SEO and Online Inventory ...
PR Web (press release), WA - 1 hour ago
The new services suite uses ADT's proprietary, highly advanced Internet marketing technology to quickly and easily maximize dealership Web site traffic from ...
HomeNet Helps MileOne Boost Lead Acquisition, Increase Online ... PR Web (press release)
all 4 news articles


Internet Marketing Consultant Francois Muscat wins 2008 Excellence ...
1888 Press Release (press release), TX - Oct 3, 2008
WSI (We Simplify the Internet), the world’s largest Internet marketing consulting firm, honored local Internet Marketing Consultant Francois Muscat with a ...


Liquid Motors Expands Services to Include Computer Generated ...
PR Web (press release), WA - 5 hours ago
Liquid Motors Inc., a Dallas, Texas based corporation, offers automobile dealers a comprehensive Internet marketing solution designed to maximize lead ...


Internet Marketing News

CMOs 'to spend more on internet marketing'
Epiphany Search News, UK - Oct 3, 2008
More than half of chief marketing officers are looking to focus the majority of their budgets for next year on the online sector, new research has revealed. ...
Internet marketing spending 'to account for half of budgets' Internet Marketing News
Internet marketing spending 'to rise' Digital Response Media
all 4 news articles


Wall Street Journal

Google and Yahoo Internet marketing deal discussed
Direct Traffic Media, UK - Oct 2, 2008
The proposed Google/Yahoo marketing deal could compromise search engine advertising, according to new reports. Yahoo will be compensated for posting Google ...
Yahoo! president defends Google deal Digital Response Media
Google: What Lies Ahead? istockAnalyst.com (press release)
all 563 news articles

Internet-Marketing - Google News

home | site map
© 2006