| |
| |
|
Internet Marketing Information |
|
|
|
My Dog Ate My Website
I am really fascinated by the world of on-line marketing. I spend more and more of my time on the net, make more of my purchases from on-line suppliers, but I seem to find out about new about new products on TV, radio, or even mail. You probably have me pegged... I am an information junkie. I can't seem to get enough. I started exploring the world of on-line marketing at the beginning of the year to help some of my clients grow their business. Over the past few months I have been drinking out of a fire hose. Event though internet marketing is much smaller that the other media channels it is a really interesting, sophisticated and serious business. I suppose my experience with Fortune 1000 eCommerce consulting and participation in several DOTCOM era start-ups made a little arrogant. I felt like I knew what was going on the internet. Yeah, right. My foray into internet marketing now reminds me of the last time I decided to buy a dog. My quest for the perfect dog led me to a library and the internet to research dog breeds. Then I had a couple of discussions with my wife and kids to figure out what size, personality, etc. that we were looking for. While we were thinking of making a purchase, we noticed a sign for a dog show. Have you ever been to a dog show? Do you have any idea about the time and money that this country spends on keeping dog genes sorted, categorized, primped, poofed, and pimped. It's huge! And world of dog breeding is a lot like the world of termites. If you don't go looking for it, you don't know it's there. At the dog show we saw lots of great breed, met breeders and made appointments to check out puppies. By the time we were done we were experts and we picked a great dog, a Brittany Spaniel and named him McKenna. We knew he was going to be perfect and he was. He was a perfect nightmare; tons of energy and an amazing athlete. He drove us nuts and destroyed our place. We found that we really should have had a demo before we bought. But we hung in there and eventually we found a solution. Internet marketing is not hiding but you really have to look hard to find out how it works and who is making money. It's responsible for $10 to $25 billion annually, but nobody is really measuring. This young industry is made up of a wild mix of players: Marketing Guru's, Affiliate Marketers, Product Sourcing Directories, Drop Shippers, SEO Experts, Link Managers, and on-and-on. The whole thing is still very much in the hands of cowboys, and not controlled by big corporations. I really like that. So I recently inked my first agreement to market a product. I launched a modest web site, waited, and watched. To my surprise, nothing happened. Nobody came - no search engines crawled - hmmm?. Is it time to take the dog back? I don't think so. I find most things I need on the internet without too much trouble. If marketers are winning my attention then I'm sure that "mercenary" marketers are willing to share their secrets. I just need to get the right mix of tools and information to take care of my current challenge. The great thing about the net is that you can often demo and test before you commit to a lifelong relationship. John Thomas is a business consultant who works exclusively with entrepreneurs and owners of small and mid-size businesses. Track his foray into online marketing at http://trafficisthekey.com and soon at http://inet-marketing-101.com
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Paris Hilton? Your Online Marketing Fails Because You Market As If You Were Ms Hilton Are you Paris Hilton? Is your name instantly recognizable when mentioned anywhere in the world? Is your name always at the top of search engine's most popular key word lists? Are people bound to react at the mere mention of your name anywhere? Are you Paris Hilton?No?Then why do you market online as if you were Paris Hilton? Why do you use intrusive, annoying pop up ads (even as software to stop pop up ads continues to get so popular.)?In fact I find all online advertisements intrusions of sorts (except those about Paris Hilton), the Internet is just not a medium designed to carry advertising. How To Let Your Customers Search For YOU! - Part 3 Thank you for stopping by part 3 of the article series on 'How To Let Your Customers Search For YOU!' In this part I will teach you one more technique that is often overlooked, but will deliver tremendous results!In the previous parts I have told you about posting at forums, giving honest advice, writing articles for forums and much more. Now we have come to the next big step to your allround recognition. Internet: The Darling Of Business Internet has become indispensable in our lives. It has become the biggest source of communication and information for us. Mortgage Marketing: What To Expect From Your New Website The day has come for your new website to go 'Live'. After tweaking this and changing that you are finally ready for the herds of potential clients to bombard your website with promising loan applications. Make Money With A Business Opportunity Online There are so many business opportunities these days that promise to help you make money online. What should you do to choose one? Here are some tips to help you with your decision. 5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face I bet you can't tell me.. If It Sounds Too Good To Be True You've heard that cliché over and over I'm sure, but it has never been more true than it is on the Internet.With this in mind, I randomly pulled the following ads out of ezines and newsletters. The Internet F-Word For the last several months I've been collecting and organizing links for the free Christian Resource Center. Now that the public area is up and the members' area is well under construction, I'm running into one problem: the Internet F-word. Why Real Estate Agents Need Their Own Website It is difficult to for a real estate agent to be successful today without a Website. First, your customers and prospective clients expect you to have a Website, simply as a matter of credibility. How To Hold On To Your Customers Like Hell And Make Them Pay You Again And Again! With the years competition online, has become fierce. Studies shows already that there are more web pages in cyberspace today than there are humans on the face of the earth. Internet Marketing - The Two Faces of FREE 'FREE' is the reason people are successful, and make a fortune marketing on the internet, yet 'FREE' is also the reason 90% of people fail miserably!It is all to do with your approach to your business and your careful use of 'FREE' things.You will never make any money placing your own ads on other people's FREE classified sites and/or FFA links, even if you have submission software. How To Profit Using Public Domain Works The public domain is full of books, journals, literary works, videos, audio, music sheets, software and government works that you can use any way you choose and create unlimited wealth with a little creativity.Several ways you can profit using public domain works are:1. See Abundance In Your Prospects I was privileged to have a good friend and great Internet Marketer to share this time-tested principle with me. And I am about to share it with you, too! The principle is called "abundance". 10 Marketing Tips for Entrepreneurs Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. Internet Marketing: The Secret Magic Of Converting Your Website Visitors To Buyers It is not enough to set up a website to promote your product.It is not enough to attract visitors to your website. 10 Killer Ways To Multiply Your Sales 1. When you make your first sale, follow-up with the customer. Personality Profiling Your Prospects for Internet Marketing, E Commerce, and Ebay Ads Do you want me to tell you the truth or just what you want to hear?"In your opinion how much would you need to earn to be able to do all the things you really want to do in life, try to be realistic?You may think this is a bizarre opening line to ask, you may be wondering why anyone would want anything but the truth. Fact is many people know the truth when they hear it or read it (or so they believe) but do they?When we write copy for marketing purposes, which if you think about it is almost everything that goes into print. Just Ask! Using Surveys to Improve Your Business Just ask!You can learn useful information about your business, customers, and potential customers by conducting a survey. If you have a list of e-mail addresses of your customers and prospects you can send them an e-mail containing a link which leads to a survey on your site. Educate Yourself to Succeed in Internet Marketing More and more people are considering the World Wide Web as a great opportunity to offer their products and services to a new, bigger market or even as a chance to create entirely new businesses online.Even if the perspective to reach millions of potential customers is surely exciting, the truth is that internet marketing is more difficult than it may seems and if you don't have a sufficient experience you will usually waste a lot of time and resources doing things that don't produce the results you expect. Growing Your Business In CyberSpace A synopsis of Philippa Gamse's Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004Someone had asked Philippa why Websites are such a 'pain' in a pre-seminar question. Her opening reply was simple, yet powerful, "when you stop improving your site, you stop growing.
|
| home | site map |
| © 2006 |
