| |
| |
|
Internet Marketing Information |
|
|
|
Classified Ads - What Works & What Doesn't
Do classified ads really work? Should you include an email address or fax number in them? How about a call to action? Questions like these are often brought to the attention of OhioHelp.net, an Ohio-based company specializing in helping businesses worldwide with their marketing, public relations and freelance writing services. Here are some top tips they offer based on their own client projects. TOP TIPS FROM OHIOHELP.NET I. CLASSIFIED AD PLACEMENT Study the ads in publications where you would like to place yours to see what works. And STUDY them like you'll have an exam over them. If you didn't see the ad before, skip it. Only focus on those who repeatedly placed the same ads - -these people are selling off of them: bottom line. While you're at it, call some of those companies who are not your direct competitors and ask how their ads pull (and log their replies for reference). Exchange contact information and follow up so that you can possibly team up with them later in a joint venture and send clients back and forth. Results show that small ads placed in inexpensive publications generally bring in phone calls and clicks to websites, but no email replies. And on the average, these callers reported having limited or no Internet access along with limited or no computer / email capabilities in their homes. If they had access at work, it was limited and did not offer personal / private email. Toll-free numbers brought in more responses than local numbers with area codes. And fax numbers brought in nothing at all. II. CLASSIFIED AD GIFTS Sales increased with the inclusion of Gift and Reward items in a call-to-action ad. Popular items were: A. A No-Cost Information Kit that included a variety of tip sheets,electronic books and software sent via downloadable links in printed sales letters and included on disks or CDs. All items were mailed Flat Rate via Priority Mail. B. A Book / workbook set sent the same way or mailed Media Rate in a manila envelope. Sets were for a trial period before purchasing. And No-Cost Information Kits above were included in the package. C. A special "Freebie" item of their choice from our bookstore was mailed or emailed with mention of the ad. III. CLASSIFIED AD COPYWRITING To increase customer contact, communication and overall sales, include specific pricing in the ad; for example, say, "rates from $39." Also list an email address with a domain name and specific person to contact. In other words, instead of emailing info@aol.com, email diana@ohiohelp.net using a first name for familiarity. (Note that some classifieds charge a 3-word count for URLs but only a 1-word count for email addresses.) And use an action verb in your call-to-action, "Mention Ad for?" So sharpen your pencil or grab your keyboard and tune up your classified campaigns. Testing and improving your ads can definitely increase sales. To learn more top tips and receive them on a regular basis at no charge in your email, sign up at http://ohiohelp.net today or email diana@ohiohelp.net. Preview your own "MAP: Move Ahead Plan" book and spiral-bond workbook set today and receive your No-Cost Information Kit along with it by visiting http://help-plan.biz -- You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net About The Author Diana Barnum, president of http://movingaheadcommunications.com and CEO of http://ohiohelp.net. For more help with marketing, public relations and writing, email diana@ohiohelp.net or call: (614) 529-9459.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Stepping Outside the WAHM Zone Often times on message boards you'll see several reps from the same company, making it difficult for all reps to gain enough sales. We've also seen issues where some reps dominate certain boards or even go so far as to steal potential customers and recruits. Milk Your Winners, Drop Your Losers In my previous article How To Be 100% Sure That Your New Product Is A Winner We have discussed dropping losers.I hope I have given you the message strongly enough. The Fun and Ease of Online Shopping vs. The Brick and Mortar Option When my sister and discussed our shopping plans this year we found to our surprise that our attitudes were much different. She was the hip New Yorker, living in a trendy section of Brooklyn and commuting in to her publishing job in Manhattan. Internet Marketing - Article Announcer Who said marketing on the internet was easy. All the successful marketers have worked long hours plugged into their computers. A Tip to the Beginning Entrepreneur: Know What Marketing Means Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. 6 Steps to Establish Your Expertise Like the Internet itself, online marketing resources such as blogs, chat rooms, and user groups are vast and puzzling. On one hand they offer that elusive "promise land" of free and effective marketing. The Most Profitable Product In The World You Can Ever Sell! Thank goodness, the most profitable product in the world you can ever sell.. Internet Marketing Tip - Go For The Bronze Go for the bronze.Repeat. The New Marketing Landscape Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "post .com implosion economy. Think Outside The Box: Home Internet Business Ideas Imagine never having to leave your home to work. Not having to deal with traffic, office politics, annoying co-workers, or pretentious bosses make excellent arguments to working out of the comfort of your own home. Internet Marketing Strategy:The Advertising Co-op The advertising co-op is an Internet marketing strategy that should bring sustained financial success.Benefits from a well run advertising co-op include:(1)Responsive highly targeted advertising(2)Low costHow An Advertising Co-op WorksMembers of the same program pool their money to pay for advertising. The Easy Days The easy days are gone when you could build your website and two or three months later see it heading for the top of the searches in Google. Now you must be prepared to wait six to nine months to even see your website in the searches. Internet Marketing Strategy: Online Joint Venture Ideas To Increase Your Business A joint venture is when two or more businesses join together to work on a project for a set period of time.It is an important internet marketing strategy that you should do. E-Psychology: Increasing Your Sales On-Line As any successful entrepreneur knows, there's more to generating on-line sales than owning a web site. To produce sales, your web presence must be effective, easy to navigate, and properly marketed - all of which require a well-rounded understanding of your target client. 7 Tips to Help Internet Marketers To make a living online is the dream of many internet marketers.How do you do this? Unfortunately, if you want to expedite the process, you need to spend some money. Why Your Talents Alone Arent Getting You Anywhere Online The bottom line is that there are plenty of really talented people out there who will never be heard from because they don't understand even the most basic principles of marketing. Marketing isn't often taught in Fine Arts courses because the instructors, by nature, are better at teaching the craft than they are at marketing themselves in the craft. In Depth Analysis of a Successful Niche Product The product is about teaching your parrot how to talk. Now THAT is a niche! http://www. What Happened When I Allowed The Mad Hatter To Take Over My Online Marketing Returns had been steady since I created www.howtoproducts-xl. Internet Marketing Help If you're looking for Internet marketing help you've come to the right place. Below you will find several tips to help you navigate your way through the mystifying world of promoting your website and e-commerce business. Got Some L.A.F.S.? Could you use some laughs? I'll bet you could, especially if they increased your online sales. And, no, I'm not talking about jokes, cartoons, and riddles.
|
| home | site map |
| © 2006 |
