| |
| |
|
Internet Marketing Information |
|
|
|
Become a Star: 10 Do-It-Yourself Publicity Techniques to Build Buzz for Your Online Business
Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service. Businesses that want a leg up on their competition need to focus on boosting their public relations (PR) efforts. This is especially important for online businesses. It keeps them from going under when the economy is weak, and gets them ahead of their competitors when sales start picking up. Now is the perfect time to get a fresh start on publicity strategies for your online business. Here's ten tips using free publicity to kick-start an internet business into high gear: 1. Write articles: Articles don't have to be long; they just need to be informative. Writing articles gives you instant credibility, too. Submitting online, as well as offline, provides another good chance to get your name in print at no cost. Be sure to put your contact information in a contact resource box at the end of the article. 2. Write press releases: Reporters everywhere are looking for stories, and a press release gives them the information to write that story. Just make sure it's newsworthy, not just an advertisement. 3. Develop newsletters: Writing a newsletter is another way to keep your name top-of-mind. This can be online or offline. Both contain content valuable to your target market and many times advertise your products and services. The cost of this is nothing, yet the return potential is infinite. 4. Use your business cards: Think of your business card as a small billboard and start handing them out everywhere. Include them in all your correspondence - even in your bills! 5. Start speaking: Speaking in front of an audience usually makes you an expert. People like to buy from experts. If they're in your audience, then they'll remember your expertise and come to you when they need your product or service. Speaking is free, and it's just like making a sales call to many people at one time. 6. Offer free reports: Offering a free report online is a good way to get an e-mail from prospects so you may market to them later. This is the whole basis of permission-based marketing, or opt-in lists. You can do the same thing offline. 7. Get on the radio: Radio is expensive, you say? Not if you are being interviewed or calling in on a talk show. Getting interviewed is free, except for your continual follow-up with producers. Calling in is free, but sometimes it's hard to relay contact information. 8. Participate in online forums: There are many online newsgroups or forums for a particular subject area. Participating in these is another way to get your name out. Many online forums will let you put an e-mail signature with a link to your site or message with another site linked. Take full advantage of this; these links get clicked often when of interest to the forum participants. 9. Build strategic alliances: Introduce yourself to other businesspeople who don't compete with you but sell products or services to the same target audience. Offer to promote them if they promote you. Make sure they're people you like and trust. 10. Compose letters to the editor: Many times a letter to the editor has a better chance of getting published than the actual press release. You'd be surprised how many people read this column in publications. This is also another way to become friends with the editor. If they see you enough and match you with a newsworthy press release, then your chances of getting a press release in print increases. Copyright 2005 Cherry Communications/Be Heard Solutions Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She's a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: "Get Set For Success: Creative, Low-Cost Marketing Tips to Help You be Heard." Go to: http://www.cherrycommunications.com/FreeReport.htm
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Bring Spirit Into Your Online Business For people who have decided to strike out on their own entrepreneurial careers, the currency of choice for lasting and meaningful compensation?and the primary reason they left the "rat race" is?spiritual fulfillment.Like fulfillment, the word 'spirituality' has a different meaning for different people, too. What Does Success Look Like? While we are well into the 21st century too many are still thinking about their business as they did in the 1990's.The face of business has changed and the Internet is a BIG part of that change. Standing Out Head and Shoulders Above the Rest Using Online Communities to Differentiate Your WebsiteAs a young girl I remember how "cool" it was to dress like my friends; we wore our hair the same way, listened to the same music and even talked the same. The message we got was, "It is important to fit in. Do You Really BELIEVE You Have What It Takes To Make Your Website A Success? Last week, on a cold, dark Friday night I stood barefoot outside a large exhibition centre in the heart of London preparing to walk the 3 most difficult metres of my life. Why were they going to be the most difficult? In between me and my destination was a bed of red hot, burning coals. Niche Web Sites Do Not Have To Be Small I've been marketing for a long time now and I have seen a disturbing trend with niche web sites. Many e-books and so called experts are advocating that you should have a mini-site to promote your affiliate products or digital delivery goods. Online Testing Optimization Simply put, online testing involves keying each different test variable with a unique identifying code (so each desired response can be tracked to its source), running the test campaign, keeping records, and tabulating and comparing the results. The winning variable then becomes the control, or bench mark, which future ones are measured against. How To Make Money Online With Your Website So you have a website that has been a white elephant up to now, zero traffic and no sales and you are wondering how everyone else seems to be able to make money excepting you?Relax, there is way that you too can make money online even if you are not selling anything. If you don't already have Adsense ads on your site, head over there right now and go and apply for it! If you don't know what Adsense is, what planet have you been on for the last three years? It is not as difficult to get your site Adsense approved as you may think. The 13 Hidden Treasures of Internet Marketing Most people get into internet marketing because it looks like a good way to make money from home. These people usually don't realize that initial sales are only a small piece of the pie. Online Sales : 10 High Decibel Tricks To Magnify Your Sales Online sales is like a fine art and you have to learn the ropes on how to convert traffics to buyers.Below are online sales secrets to help:1. Got Some L.A.F.S.? Could you use some laughs? I'll bet you could, especially if they increased your online sales. And, no, I'm not talking about jokes, cartoons, and riddles. How To Hold On To Your Customers Like Hell And Make Them Pay You Again And Again! With the years competition online, has become fierce. Studies shows already that there are more web pages in cyberspace today than there are humans on the face of the earth. Now, Even A Monkey Could Easily Accept Online Payments I just came across this web site called PayDotCom.comAfter reviewing the web site, I thought to myself that even a monkey could use this system to easily take orders over the Internet without a merchant account. El Marketing, Das Marketing, Le Marketing While reviewing site stats, I noticed 18 foreign countries as domain origins. This prompts my curiosity. Find Your Niche - the Internet Marketers Goldmine If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. Do Online Business Ethics Exist? In the world of online busines something has gone wrong. Something has gone badly wrong. They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong! When I first attempted to make money online I was so naive just like any newbie. But I learned from the school of hard knocks. Have You Got Your Ear To The Ground Or Your Head In The Sand? What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to?If you don't know the answer to some or all of these questions you are effectively operating a website blind.This is like riding a bike blindfolded and expecting to arrive at the right destination. Dont Become Another .com Road Kill Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one .com company that paid for these millions of dollar/eurodollars for brand awareness ads?Doesn't this type of marketing remind you of a IPO. What Big Pharma Can Teach You About Niche Marketing A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how "Big Pharma" (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to "create" a disease that they have the "cure" for. 10 Scorching Ways To Heat Up Your Sales 1. Email each visitor a satisfaction questionnaire after they purchase.
|
| home | site map |
| © 2006 |
