| |
| |
|
Internet Marketing Information |
|
|
|
The Biggest Internet Marketing Mistake Victorias Secret Will Never Make
Victoria's Secret has about 1500 retail stores, a world class catalog, and according to Alexa.com, a website that is consistently in the top 100 websites on the plenet, as measured by traffic. They successfully merchandise multi-millions of dollars in lingerie, fashions, beauty products, and accessories. They sponsor an annual beauty show, and they sponsor events, with elegant supermodels like Heidi Klum and Tyra Banks, and get worldwide publicity from those events, on TV, newspapers, magazines...their message is virtually everywhere in the world. Now, let me share with you the one marketing mistake that Victorias Secret will NEVER make. Victorias Secret will never become an INTERNET ONLY business! Can you imagine how much business they would LOSE by closing down all of their stores and catalog businesses, because they think that the internet is "HOT"? Retail sales, at the store level, accounts for more than 98% of Victori as Secrets sales. Now, you may be saying to yourself, "Joe, that's a ludicrous position to even SUGGEST that Victoria's Secret would EVER consider to be an "Internet Only Business". And you would be completely correct. But do you want to know the sad truth? As a business consultant, I advise entrepreneurs everyday, IT IS A COMMON THEME; I consistently run into otherwise intelligent people that DESIRE to create an INTERNET ONLY business! Sure, the thought is seductive: I'll build a website, I'll build some traffic, people will fall in love with my products, they'll order in droves, my bank account will fill up, AND I CAN DO IT AUTOMATICALLY, WITHOUT EVER TALKING TO A HUMAN BEING!" My friends, wake up and smell the coffee! That kind of lunacy is a sure path to failure, just as it would be an act of lunacy for Victorias Secret to shut down their stores. If you want your business to thrive, do not, I repeat, DO NOT ! depend soley on building an internet only business. In todays mass media environment, it's difficult to trust ANYONE that you can't meet personally, or at least talk with, in order to develop a relationship. There are several reasons that Victorias Secret stores are successful, and, in my humble opinion, (Which I value above all others), it's because they do a great job of helping customers, face to face, and delivering a very personal, satisfying, relationship-building connection with their customers. So, what's the lesson? If you're building a business, don't sabotage yourself by limiting yourself to the internet ONLY, which may likely be your least likely way to succeed. Instead, use ALL the tools available to you: ï Use Online Publicity AND Offline Publicity ï Use Web Site Communication AND Telephone Communication ï Use E-mail follow up AND Direct mail follow up And above all else, make a commitment to having the personnel ! in place to close the sale, as well as deliver personalized customer service AFTER the sale. Sure, it takes effort, energy, and time to jump in the car and go visit a client. But it demonstrates something at a very high level that you cannot do over the internet. It demonstrates that you CARE enough to show up. Someone once said that showing up is half the battle. Your web site cannot show up for you, and it cannot look your client in the eye, and it cannot reach out, and shake hands, or hug someone. Victorias Secret will never throw away 98% of its business with a "Web Only" strategy. Neither should you. Joe Nicassio coaches business people in marketing. EVERYTHING in this program is designed to help YOU Systematically Increase your REVENUE and BOTTOM-LINE PROFITS. Check it out: http://HeartfeltMarketing.com
MORE RESOURCES:
New Internet Marketing Home Business Seeks To Help Other Work At ... - PRarticle.com (press release)
Internet Marketing and Management Group (IMMG) has developed a new ... - BigNews.biz (press release)
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
10 Mind Blowing Ways To Increase Your Sales 1. Show your prospects how much enthusiasm you have for your product and business. Year In Review: Top Ten Internet Businesses 2004 The internet boom hit a high mark in 2004. With old standbys and new emergences, the top ten internet businesses 2004 show a variety of companies all with one thing in common: they have adapted well to the World Wide Web. The Niche Website Naming Secret Today I was optimizing a couple new websites for search engines. I went through my list of optimization techniques. Five Foolproof Ways to Improve Your Web Site Sales When you run an online home-based business, your web site is more than simply a company location. It's also your primary source of advertising and marketing. The Biggest Internet Marketing Mistake Victorias Secret Will Never Make Victoria's Secret has about 1500 retail stores, a world class catalog, and according to Alexa.com, a website that is consistently in the top 100 websites on the plenet, as measured by traffic. Web Success Secret - Overdeliver A few days back I got an email telling me to look at a software which was revolutionary. It enabled anybody to earn lawful income on the internet without hype or without making any false promises, etc, etc. My Dog Ate My Website I am really fascinated by the world of on-line marketing. I spend more and more of my time on the net, make more of my purchases from on-line suppliers, but I seem to find out about new about new products on TV, radio, or even mail. Candy Jar Marketing What is one of the main keys to a successful internet business? Marketing. What do we all strive to perfect? Marketing. Boost Your Sales Copy With One Simple Tweak Do you want an amazingly simple trick to move far ahead of your competition and increase sales? With this free, no- software little tweak, you will be able to put customized information into a web page that is different for everyone you invite to visit. It is incredibly simple; seriously, I promise! All that you need is a very basic understanding of HTML, like how to make hyperlinks, and I will teach you everything else. How to Turn Freebies in to Sales You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less. If You Build It They Will Come - Not Without Web Marketing! I'm sure everybody has received an email from a company promising to get their website placed first on all the major search engines. Maybe some of you have even tried these services or may be thinking about it right now. Wealth Is Around The Corner There are so many simple and achievable ways to make money and yet to see most people just sit on the sidelines, it makes me sad. There are many people around the world already rich just by using a little imaginative thought to fuel their success. Six Techniques to Triple Your Website Hits Welcome,Over the past five years I have learnt many tricks to gain visitors. Many are great and some are negative, even getting me excluded from major search engines. Are You Willing To Pay The Price? Do you believe that there is a price to pay in anything and everything? I do. But I am not necessarily referring to monetary terms. Marketing Automation For Small Businesses And Web Entrepreneurs Many Internet marketers wonder how they spend less time marketing their website so they can focus on delighting their clients and developing better marketing strategies to improve sales.They often ask:How can I be efficient as possible so that I don't waste time and money?How can I spend less time on activities so that I don't like (e. 3 Simple Steps for Revealing Marketing Secrets of the Experts Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed. Niche Marketing: Broker Your Way To Profits If you haven't started your own niche business yet because you haven't got a product, here's a business where you don't need one - Joint Venture Brokerage.As a Joint Venture Broker you don't need your own product, customers or a mailing list. How You Can Use Free Public Domain Content to Drive Hoards of Targeted Traffic to Your Websites There is an interesting phenomenon on the Internet and that is free public domain content. This is content whose copyrights have long since run out, or other information like dates, figures, government forms, and tons of other information. Web Internet Marketing: 10 Magical Secrets To Make Your Ad Appealing Do you want to make your ad appealing and increase Your sales?If you answer yes, here are a few web internet marketing secrets to make it happen:1. Use plenty of examples in your ad copy. What Does It Take To Become An Internet Marketer? I have heard many people say all it takes to make it in Internet Marketing is desire.Well desire definitely plays a role in it.
|
| home | site map |
| © 2006 |