| |
| |
|
Internet Marketing Information |
|
|
|
Take the Guesswork Out of Niche Marketing
Many of us learn from the Gurus that we should identify a niche and dominate it, so we can make money online. They give us brief glimpses about what is to be done, like identifying a niche market by browsing magazines and hanging around in forums and discussion groups to see if we can be hit by an idea brainwave. Oh how I wish it was that easy. My first attempts at finding a niche made me feel like I've gone deeper into quicksand, and the niche with a great demand had an awful lot of competition. Not one to be outdone, I went and bought software and books to learn what mistakes I made and try to recover from the mistakes. I learnt all about demand, and how "wordtracker" is the best service to use to assess demand for keywords and how to assess and estimate supply from "Google" manually. I saw lots of products offering to teach me how I should target the market, research the keywords, analyse the KEI (Keyword Efficiency Index, which tells you the relative profitability of the keyword you select based on demand,supply and competition), and signed up for a lot of courses to learn more about niche marketing. To cut the process short, this is what I learned: a. You must have a niche (this is easy, you don't want to try to compete with the biggies) b. You must assess the demand - i.e. find buyers in this market with money to spend. c. You must see who you are pitted against - your supply estimate to see the competition. d. Having found the demand and supply, and with a fair idea of the competition, you must find the profitability of your niche business idea. e. Once you feel it is profitable, get into product development around this niche. f. Promote the product and pocket the cash ... What you end up learning the hard way is that all these people who write about earning money with google adwords ads don't tell you how much they spent on the ads, and if it is really that profitable..see, it is a numbers game, as I will show you below: Assume you will have a decent 1% conversion rate for your product. That means for every 100 clicks you will make a sale. At a minimum bid of 5 cents, you will surely turn a profit for every $5 spend you do. But then, real life is not that easy. You have people competing against you, and your 5 cent bid doesnt attract clicks, leave alone buyers. So you either lose this small amount every day, or hike your bid to get some good clicks. Say you hike your bid to $0.25. At this rate, you would spend $25 to make a sale... get the trend of my thinking? Unless you are lucky and able to find cheap keywords with high demand to bid on, the google adwords will remain a losing proposition. Or else you have to find the words people use when they look to buy something on the internet, and bid high on those keywords, to increase your conversion rate. This was the situation I found myself in..until I found a good software which did everything the sales page said it would do. With this software, I was able to assess demand, supply and profitability scores on my idea, and come with lots of keywords with these demand/supply/competition data plus the top 3 PPC bids. I knew clearly what I needed to spend, before I went into product creation or promotion. How I wish I found this software before I sunk in money in internet marketing! But then, as they say, better late than never. Well, now you know the rub... find a good software which does a great job. It takes the guesswork out of niche marketing. Swaminathan Viramani
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Kaizen in Online Marketing Many people throughout the life of online marketing have utilized the use of Kaizen. As a matter of fact I would venture a guess that almost all successful businesses in today's markets are using it. The 10 Success Basics For Your Online Business It's always a good time to review what's been working or not working for you in your marketing efforts. Take the time to be honest with yourself about whether or not you're moving forward. Don't Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse.You've got a great product, fantastic customer service, and a loyal base of customers that opt-in to your email list. 4 Ways to Make Money from People Who Are LEAVING Your Site! Oh no.. 3 Simple Steps for Revealing Marketing Secrets of the Experts Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed. Book Yourself Solid, 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing If you haven't already heard the buzz, Michael Port is the guy to call when you're tired of thinking small! Michael Port & Associates LLC is the premier marketing and sales strategy-consulting firm for professional service providers. He is the author of the best-selling Book Yourself Solid program and is thrilled to share 7 Keys to getting more clients than you can handle even if you hate marketing and selling. Avoid Marketing Stagnation Using 3 Basic Methods You joined an online marketing program, placed some ads, and then thought, now what? The majority of new marketers pause at this point, and many never come back.Some years ago, I attended a "bump school" ski lesson in Breckenridge, Colorado. What The Internet Owes Me What does the internet owe me for all my hard work? What am I entitled to in return for the money I spend advertising my business every month? What, in the grand scheme of things, do I rightly deserve for giving 100% of myself to the success of my networking ventures? Not a single thing.Don't misunderstand me here. The REAL Secret to Building A High-Profit Internet Business My wife laughs every time she sees me doing it.At least once or twice every week, I'll be at my desk (or at the dining room table) with my Franklin Covey planner open and a stack of laminated checklists in hand. 10 Sure-Fire Viral Marketing Strategies To Increase Traffic To Your Website "Viral Marketing" is giving something away for free and allowing people to pass it on to others. The main purpose of viral marketing is to spread your message to as many people as possible without having to spend any money for advertising. Online Marketing And Promotion: 10 Profitable Ways To Recycle Your Content You may have heard the expression that "content is king".Yes, what type of content you have can impact your sales. Internet Marketing - You Have to Give a Little to Make a Little Internet marketing by definition is "the use of the Internet to advertise and sell merchandise or services."Most people when trying to sell their product/service go for the cheapest solution possible; why pay $40 for 2,000 targeted visitors when you can pay $2 for 1,000 untargeted visitors (resulting in 20,000 untargeted visitors for $40), why buy a banner on the top of the page when the bottom is half the price, why pay for Adwords when I can try to optimize my web site for search engines for free. How to Network Effectively to Secure Freelance Work When freelancers ask me what type of marketing is the easiest, costs the least, and yields the best results, I don't hesitate to recommend networking. Networking satisfies two primary prerequisites to secure clients. 5 Ways Al-Quaeda is Using Internet Marketing Internet Marketing is not dead. But it may have caused the death of a few people. What Does Success Look Like? While we are well into the 21st century too many are still thinking about their business as they did in the 1990's.The face of business has changed and the Internet is a BIG part of that change. Do You Really BELIEVE You Have What It Takes To Make Your Website A Success? Last week, on a cold, dark Friday night I stood barefoot outside a large exhibition centre in the heart of London preparing to walk the 3 most difficult metres of my life. Why were they going to be the most difficult? In between me and my destination was a bed of red hot, burning coals. HOLY TRINITY: The Three Focal Points Of A Successful Online Venture "For which one of you, when he wants to build a tower, does not first sit down and calculate the cost, to see if he has enough to complete it?" - Luke 14:28Business is once again thriving in the online scene. It has successfully rebounded from the tragedy of the dotcom bubble burst during the millennium's turn. The Power Of Giving 1.Why give away what you could sell?That's a fair enough sort of question. Viral Marketing, New Means of Communications and Applications Viral Marketing and Communications, Buzz Marketing, and Word of MouthMeans of communications are available everywhere where users do interact and communications is a top engagement at the online world. Beside email and messaging there is a whole range of established and new arising platforms. How To Increase Your Online Sales Anytime Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales.
|
| home | site map |
| © 2006 |
