| |
| |
|
Internet Marketing Information |
|
|
|
Providing Information Will Boost Your Web Site
I was at a meeting the other day when one member of the audience came up to chat to me after I had given my presentation. 'I agree with what you told us,' she said, 'but it only applies to some people. After all in my business there's nothing I can turn into an ebook.' Within a minute of chatting to me she had developed two ideas for ebooks. Now, I'm not saying I'm some kind of miracle worker. However, often I discover that many people who run their own business can't see the wood for the trees. They are so tied up in delivering solutions to their existing customers, they can't see what else might be possible. As an example, I was talking to a chap from the Midlands the other day who runs a plastic mouldings company. He said to me that my ideas for ebooks only work in the service industry and they they couldn't possibly work within his sector. A few minutes later we had developed an idea for an ebook which he is now going off to get written. As a search term, "plastic mouldings" gets around 45 searches a day in the UK. At the moment his web site gets almost none of those searches; instead his web site exists as a brochure to people in the know - largely existing customers. What this means is, his web site is missing important traffic that could provide business. So, now he is writing an ebook on the theme of 'how to use plastic and save the environment'. He will be making this available free of charge - but he could add future ebooks for which he will charge, such as 'how to specif icy projects using plastic'. Now, he's not going to become a millionaire selling such ebooks. But the free ebook will attract traffic he might otherwise have lost and the paid for ebook will finance his Google AdWords campaigns. The result will be much more traffic to his web site at no cost, perhaps even at a profit. Suddenly, my chap from the Midlands realised that the key to unlocking the future success of his company was selling information. Like many people, he has begun to realise that Internet users are mostly searching for information. We sometimes forget that when the Internet really started to take off, just ten years ago, it was called 'the Information Superhighway'. Nowadays, it is largely the 'brochure superhighway'. Having a web site which is just a brochure for your business is only going to get you so far. To take that next step upwards to greater online success you need to be trading in information. Much of the information you provide could be free; but it needs to be practical, useful information targeted specifically to particular groups of people. Some of the information you provide could be sold; that will provide you with an additional income stream you previously might not have thought about. Information marketing is an essential component of any business online these days. Without marketing information you will not gain as much success as you would do. Indeed, I spoke with one marketing guru the other day who has dramatically changed his business, based on just two months of testing online. He had one web site where he tweaked the keywords and did all the optimisation tricks he could. He had another web site which he didn't optimise but for which he wrote several articles and got them published widely around the Internet. Guess what? The information won hands down against optimisation; more links, more clicks, higher ranking. Providing information is essential online. Whether it's in the form of ebooks, specialist web sites, email courses or traditional books and reports is neither here nor there. You need to be in the information business to attract interest in your main business. Graham Jones is a psychologist who specialises in the way people use the Internet. He is the lead speaker at: Information Marketing 2005.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Think Your Way to the Gold Online! If you have ever wanted to know HOW the Internet Experts make money on the Internet, then this article could be the most important report you have read this year!Over the next few articles you are going to receive information that will blow your mind, it will stretch your reality and most of all it will make you want to take action to learn more about the skills of making money on the Internet.The 5 Internet Experts you will here about all started out a lot like you and me. How To Build a Successful Online Reputation After running an online business (web site design) for a number of years I built a reputation online that helps me to gain and retain a continuous flow of customers. I had no online reputation when beginning my business, but was able to build it up step by step over the last few years. The Essentials of Free Internet Marketing Given a solid product, a well-developed Web site, and a carefully designed marketing strategy it's possible to make good -- even excellent -- sales without investing any money in promotion. That said, it does take a serious investment of time as well as marketing know-how. Lead Me On - Learn About Internet Marketing Leads Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. In Depth Analysis of a Successful Niche Product The product is about teaching your parrot how to talk. Now THAT is a niche! http://www. How to Set Up a 7 Day E-Course Be a Winner! Answer the Challenge! An e-course is a sequence of emails set up to be delivered automatically without any effort on your part after the initial set up. Just set it and forget it. New Medium, New Rules Life is thought to have begun on Earth somewhere around three billion years ago, and of all the species, only an estimated one in a thousand is still alive today. Academics continue to debate over whether this is a natural part of the evolution process, or a direct result of the changing environment. Creating Multiple Streams Of Income Part 2 Over my years of experience in doing business on the Internet I have noticed two things that prevent most people from making any kind of money with a part time business.First most people are led to believe, or come to their own conclusion, that what ever happens on the Internet should happen fast, including building and becoming successful at business. Milk Your Winners, Drop Your Losers In my previous article How To Be 100% Sure That Your New Product Is A Winner We have discussed dropping losers.I hope I have given you the message strongly enough. GoDaddy's Super Bowl Commercial Success GoDaddy made a calculated decision to nationally "brand" their name using the Super Bowl commercial. They also decided to make their commercial "news" by making it a racy play off of last year's Janet Jackson fiasco using the Senate Hearings theme. To Survey Or Not To Survey I have learned over the years that when it comes to online marketing as I know it, it's not about what I want in my business. It's really about what people who visit my website want. Increase Online Sales: 10 Extraordinary Strategies To Generate More Profits Do you want to generate more profits from your online promotion?If yes, then do what internet marketing experts do to increase online sales:1. Attend trade shows and seminars that are related to your specific industry. Internet Marketing Reality Check There are thousands of web sites, books, CD-ROM's, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer "secret strategies" and "killer tactics" which promise to increase your chances of having success on the Internet. The 3 Keys To Business Victories No matter what business you are in there is a high chance of failure. Why? Because most people don't do the research and keep the right focus needed to succeed. Internet Marketing - Advantages and Disadvantages Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations. 9 Great Reasons To Help An Internet Marketing Newbie Zig Ziglar the famous self help guru was once quoted as saying "You can get everything you want in life if you help enough people get everything they want in life."No where is this more true than on the internet and internet marketing. Motivating Shoppers with Online Coupons (Part 1 of 2) Online shopping continues to grow at leaps and bounds. Depending on who you ask, the numbers for increase in e-commerce have been consistently coming in at 20-30% year over year. Online Marketing Donts There are over 200 million people worldwide connected to the Internet, with over 64 million regular users in America. It's no wonder that such a vast audience has made online marketing one of the fastest growing industries in the world. 8 Benefits Of Helping An Online Business Newbie Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. How To Be An Internet Marketing Champion How bad do you want to make money on the internet? You know thousands of people are doing it and maybe you've had a little success. But do you really want your own business operating 24 hours a day making money for you?If you don't then why are you reading this? You must know that you can do this or you would be off investing your time in watching TV or building an ant farm right now.
|
| home | site map |
| © 2006 |
