| |
| |
|
Internet Marketing Information |
|
|
|
Tracking & Troubleshooting for Increased Sales
So many times, online business owners are confused about where their sales come from. They think they are helpless after a visitor arrives at their site. Nothing could be further from the truth! In fact, as the site owner, you are extremely powerful. With just a little tracking and troubleshooting, you can dramatically improve both your site visitors' experience and your overall profits. TRACKING Knowing where your visitors are coming from gives you a lot of ideas. While the site stats that come with most hosting packages are OK, there is a lot of room for improvements in most cases. Between hits, clicks, unique visitors, and page views who really knows just how many people end up at your site and from where? Once you understand which ads, banners, or PPC search engine lists pull better, you are able to spend your advertising funds more effectively. ACTION STEPS: Track Your Ads Spend a little time investigating tracking services. ProBizTrack at http://www.probiztrack.com/ (my own service) is affordable and effective. It will give you a start. Even if you choose to go with a service besides mine, use something to help you know for sure which ads are pulling and which are just wasting your money. If you think tracking services are too expensive, you can still track results semi-effectively. Use coding at the end of your links. By placing "?code" (without the quotes) at the end of your domain name, you create a unique page. This page will be visible in your Web site stats. For example, if you are advertising in The Best Ezine, you can use the URL of http://www.mydomainname.com - best to track visits to your page. Become Your Own Affiliate Another idea for those who sell electronic products via ClickBank (or other services) is to sign up as your own affiliate under several "nicknames." Then you can use your various affiliate IDs in ads. NOTE: You will have to pay your affiliate program's fee on any sales made through the affiliate links, but you'll get some good information in exchange. TROUBLESHOOTING Once you have narrowed down where your visitors are coming from and which ads are pulling best, you'll want to be sure visitors have a good buying experience when they reach your site. You know your site. You are familiar with which pages link to what and how the shopping cart works. First-time visitors will have no clue! Don't assume your site is a breeze to navigate. Pay attention to elements like: ? ease of navigation, Make every effort to give your shoppers a simple and quick way to buy from you. ACTION STEPS: Conduct A Survey Conduct a survey of your visitors. Find out if they were able to locate what they were looking for. Ask how their experience with your payment gateway went. Question how their contact with customer service was. One simple way to do this is to create a survey using Survey Monkey at http://www.surveymonkey.com. They offer some simple and free survey tools. Just load up your questions and post the link on your site. (To get the best results, you'll want to offer a gift or the chance to register in a drawing to thank visitors for taking the time to participate.) Ask Ask a few people who have never been to your site to take it for a test drive. Make sure these folks know they should give their honest opinions. Sugarcoating problems might boost your ego, but it certainly won't boost your sales. By taking a little time to give due attention to how your visitors make their way to your site and what happens once they arrive, you'll stand a much better shot at increasing your profits. While it may take a while to gather the information you need, this short-term sacrifice will reap some hefty long-term benefits. Copyright 2005 Diane Hughes Diane C. Hughes * ProBizTips.com FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Using Web Technology as a Means to Strengthen Competitive Advantage Many firms underestimate the value of using their websites to gain significant competitive advantage in their given markets. Most businesses only utilize their website as a means of displaying their corporate profile, list of products as well as things like their contact details and email address. Online Sales: 10 Heavy Duty Tactics To Sky-Rocket Your Online Sales Here are the 10 heavy duty online sales tactics that have helped me to sky rocket my sales:1. Add extra subjects to your web site. The 3 Big Points to Selling Successfully on the Web Building a home internet business on the web can seem at times like an impossible goal for most people getting started because they are either not sure of what products they should sell, or how to build their internet business website so its effective enough to get the right targeted traffic to sell their products.If your new to the concept of starting a home business, I implore you not to waste time or your marketing budget until you have the tools and knowledge for creating a profitable internet business. Boost Your Business in 3 Simple Steps For all those who still think internet marketing is rocket science, it isn't.Back in the middle of October in 2004 I decided to do these 3 things. To All Internet Marketers - How To Get My Business More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game. Providing Information Will Boost Your Web Site I was at a meeting the other day when one member of the audience came up to chat to me after I had given my presentation. 'I agree with what you told us,' she said, 'but it only applies to some people. FREE Classifieds-Advertising: Your Online Work From Home Business If you are on a shoestring budget and need to find cheap advertising on the internet there is nothing cheaper than FREE classifieds and they are literally everywhere you look.The trick to FREE classified advertising is quantity and testing. The Yin & Yang of Internet Marketing Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective. The Reality Of How To Make Money In An Online Business "Making money online quick and easy" seems to be the buzz word today in the home business and money making arena online these days. It would seem at first glance that making money online seems to be a very simple thing. How to Communicate with Prospects All Over the World Who Speak a Different Language I discovered a free service online, that allows me to communicate with people and watched my international sales begin to go through the roof. Did you know that over 50% of all Internet traffic is from non-English speaking countries? Companies like Adobe, Baxter Healthcare, EDS, GE, Microsoft, NetGear, PepsiCo, Socratic Technologies, US Government, XE. Resources For Staying Current of IT Advancements For Online Business Owners The internet and associated technology changes at a relatively fast pace. For anyone working in fields that make extensive use of IT technology, it is crucial to always stay one step ahead of the game. 3 Highly Effective Strategies To Power Up Your Business in 2005 Whatever your business resolutions may be for this year, you need to take action. Each day that passes by is lost profits if you don't do anything to improve your business. 10 Things You Should Try To Barter For Before Buying 1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid e-zines, courses, etc. How A Change in Perspective Can Help You Make More Holiday Season Sales: Pt. One Some sites are perfect for the Christmas season - their products fit easily into the idea of gift-giving. But what if the products and services you offer are for small business owners?Or, as many of my clients ask, how do I survive the holiday season if I sell intangibles?When a couple of people brought this question up to me in early fall, my answer was that I'd probably make enough money in October not to have to worry about November and December at all. Believability - Youve Either Got It or You Aint! Believability is what's missing, and the majority of all businesses have the same problem. They advertise Institutionally, they fail to inform and educate their potential customers, they believe (and sometimes it's true), that they have the best product/service in their field. What You Wont Learn In Business School What You Won't Learn in Business School----------------------------------------We all know the traditional road to the financial freedom of retirement. You go to work, 40, 50 or even 60 or more hours every week for 30 or 40 years. Viral Marketing, New Means of Communications and Applications Viral Marketing and Communications, Buzz Marketing, and Word of MouthMeans of communications are available everywhere where users do interact and communications is a top engagement at the online world. Beside email and messaging there is a whole range of established and new arising platforms. Website Marketing: 10 Killer Website Marketing Tactics To Boost Your Profits Here are 10 killer website marketing tactics to boost your profits:1. Gain an advantage over your competition. Just Ask! Using Surveys to Improve Your Business Just ask!You can learn useful information about your business, customers, and potential customers by conducting a survey. If you have a list of e-mail addresses of your customers and prospects you can send them an e-mail containing a link which leads to a survey on your site. Autoresponders = Automatic Internet Marketing Success What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder.
|
| home | site map |
| © 2006 |
