| |
| |
|
Internet Marketing Information |
|
|
|
Defining the Relations Between Blogs, E-zines, RSS, and E-mail
Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy? The most common missconception is comparing blogs and e-mail, with many bloggers actually touting blogs as a replacement for e-mail. The truth is, there's no comparison at all, just like comparing apples and oranges. The second missconception is believing that RSS and blogs are somehow strongly related or even that RSS is good only for delivering blog content. The result of this on one side are marketers who do not see RSS as a full-powered communicational channel, and bloggers on the other side who refuse to see e-mail as a viable content delivery vehicle. Let's set the record straight ? RSS and e-mail are content delivery channels; the tools that enable us to deliver our content to end-users, and in the case of RSS, to other websites as well. Blogs and e-zines are two different internet media content formats, differing in how/what content is provided and presented through them. Explained in even simper terms: Blogs and e-zines or newsletters are "the what" --- what you publish online ... the content side. RSS and e-mail are "the how" --- how you get that content or information to the reader ... the delivery side. RSS/e-mail and blogs/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS. Saying that "blogs have some attributes & features that email lacks" is in fact comparing two completely different things (an internet media content format with a content delivery channel), which are not directly related. What makes sense, for example, is comparing e-zines and blogs ... Blogs are "personal" conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types. E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure. A typical e-zine might include: --> an editorial; --> a leading article, representing the prevailing topic of a specific e-zine issue; --> supporting articles, clearly structured to show they are secondary to the leading article; --> links to "best of" blog posts in the given timeframe; --> links to the most relevant forum topics and posts; --> a news section; --> a featured client case study; --> different advertisements (banner ads, textual ads, advertorials etc.); --> a featured consultant; --> a Q&A section; --> a featured whitepaper; --> etc. Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix. But that's not to say that blogs are in any way inferior to e-zines, they're just different. And businesses need both, and they need to deliver both via RSS and e-mail. However, what is worrying is that some seem to think that e-zines and e-mail are "backward". That's a dangerous line of thought that comes close to shooting yourself in the foot. Personal preferences towards content delivery channels and internet content media formats have no place in business. What matters is what our audiences want and how they want it. Our goal must be to satisfy as many of "our people" as possible, implementing all the tools and technologies needed to achieve this goal. Letting our personal preferences get in the way is dangerous at best. And even if 90% of our customers/prospects/partners (etc.) preferred RSS to e-mail to receive our content, it would still be good business practice to provide both. Copyright 2005 Rok Hrastnik Find out immediately how you can power your online business with RSS and integrate it in all of your marketing. Request the free 28-page Business Case for RSS report, with easy-to-follow instructions, examples and advice on how to get the most out of RSS in the shortest possible time. Get the free download here: http://rssdiary.marketingstudies.net/case/index.html?src=sa14
MORE RESOURCES:
New Internet Marketing Home Business Seeks To Help Other Work At ... - PRarticle.com (press release)
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Internet Profits Revealed: The Simple Philosophy that Works Why is profiting on the Internet so hard for most people? If there is so much money to made, why do so many continue to struggle? There are secrets to profiting wildly online, and I assume you're as deserving as the next person, so what rationale could you possibly use for justifying missing out?First of all, it is helpful to understand the prevailing mentality among not-so-successful Internet marketers, so you can learn to avoid it and join the ranks of the top one percent of marketers who are able to enjoy true lifestyle - the combination of time and money.One aspect of this mentality is the false belief among some marketers that is possible to profit long-term without offering potential customers something of real value, let alone underpromising and overdelivering. Viral Marketing Strategies Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Using Ad Boards in Your Marketing Campaigns Are free advertising boards a waste of time?Not if you are consistent.Of course everyone will admit that all these free advertising boards floating around the net can benefit the board owners but what about the free posters? In short, the free poster has nothing to loose and if they stay consistent and reply to those re-post notices you can absolutely build some side traffic to your site. Headlines Bring Sales--Where and How to Use Them - Part 2 Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales. Website Marketers Enemy No. 1 There comes a time in your efforts to market your website that you realise that it's no longer enough to tell your family and friends to visit your website - you need to get some people who will pay you in cash rather than compliments. You need to start approaching other website owners and start building an online network of contacts. Five Proven Methods for Internet Marketing Success There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income into your wallet. Seven Reasons Why New Products Fail The most optimistic success rate I have run across for new product ideas is about 3%. In other words, 97% of product ideas never successfully enter the market. Milk Your Winners, Drop Your Losers In my previous article How To Be 100% Sure That Your New Product Is A Winner We have discussed dropping losers.I hope I have given you the message strongly enough. Web Site Marketing Puts Your Own Mark On A Business The web site marketing you use to promote your Internet location tells a lot about you in general. Everyone that shops wants a pleasurable experience. Physical and Mental Fitness for Internet Marketers As you may have already read in our article "Health effects of internet marketing", internet marketers are particularly prone to a number of negative health effects due to the long hours and significant effort necessary to develop and maintain an online business. Those who choose to do so at the end of an already long working day are perhaps more at risk than most and could therefore benefit most from an improvement in both their routine and their environment. Online Sales: Sneaky Technique To Increase Your Online Sales Anytime There are some smart and sneaky techniques that can help you increase your sales when executed properly.Hold a discount sale on your web site. What is Guerrilla Marketing? The history of these battles is the history of guerrilla warfare.There are similar stories in business. The Deadly Sin Of Inaction "There is difference between knowing the path and walking the path"- Morpheus, Matrix Revolutions.Can you make money on the net?What kind of question is that?Of course you know that it can be made. Targeted Traffic is More Important than Ever! In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic. Product Not Selling? This Could Be Your Lucky Day! So you've created a digital product ready for sale on the Web. You've created your sales page on a three page mini- site. Internet Marketing, Fact Or Fiction? I'm sure you've seen it before, your inbox overflowing with promises of making millions in the span of a few weeks. If your like me you have these "opportunities" safely tucked away in your recycle bin faster than you can say "Spam",but all the while in the back of your mind is that ever-present question, "What if?". Sheep Spend and Lose, Leaders Make Money Remember that leaders spend more money on learning and growing, but they do their homework and work hard to make money.Sheep follow the herd blindly with their wallets open hoping someone else will will do their work for them. You Know Youre Too Ethical When... Yeah, TOO ethical!? Lately, with some of the issues I've had to deal with in my day to day business activities it seems I am one of the rare few who is concerned about proper ethics and naturally is inclined to react with integrity.The last straw was when faced with a dilemma of one of my client's competitors "cheating" for positioning online by using tactics obviously against the terms of service for most search sites, in this case Google. This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action If you're a fan of Western movies I'm sure you've heard most of the title line before; just replace "Web" with "town." That line of dialog is offered right before the two cowboys go outside and have a deadly gun duel. What Are 7 Psychological Triggers That Make People Buy? Did you know that there are seven psychological techniques that literary persuade people to buy?When I first used them in my sales letter I increased the response rate by 257% overnight! You can use them not only in your sales letter but also in your ads, headlines, and even newsletter.Trigger #1: Reason WhyTell people WHY you're doing something.
|
| home | site map |
| © 2006 |