| |
| |
|
Internet Marketing Information |
|
|
|
Improving Your Conversion Reduces the Need to Constantly Promote Your Sites
I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web. We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, we were talking about all the things you can do to test different "calls to action." A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be buying a product or service, getting people on an announcement list or newsletter, or getting people to click on your advertising links. Most web publishers are so happy when they finally have a site up that they consider their work done and get right to marketing it. Once the traffic rolls in, they enjoy whatever sales or clicks they get and try to make more money by driving MORE traffic to the site. Then they start building another site. And another. And another. This is a disturbing trend that is creating a massive amount of waste. Both in resources and time. Especially when it comes to niche publishers who are building massive networks of sites on different topics in order to capture emails, generate advertising revenue, sell affiliated products and services, or to build their lists to generate backend sales to their subscribers. The waste is generated when people are in too big a hurry to build more sites, add more products, and get more traffic to sites that can convert sometimes 1000% BETTER than they do now. They are moving at a hectic pace, in this scenario, to build build build, when their income goals can most often easily be met without so much waste. One example of waste is when someone builds a content-dry site that has nothing but Adsense and some links on it. People hit that kind of site and can't wait to find a reason to leave. The thinking is, "Great! My 'click thru ratio' is sky high! I am getting almost everyone to click on my ads!" But here's what's happening in reality: you are working VERY hard to get traffic to such a site, only to "burn" it on a 35 cent click! No email capture, no followup, and most importantly no desire on the part of the visitor to EVER see your site again! Would you rather have someone come through your site and click immediately on an advertiser's link, never to return? Or would you rather have someone come to your site, read some great content, sign up for your list and not click on ANY links that first time? I will take scenario #2 any day of the week. And I won't have made a single penny off of that person with that initial action. But I will in the future! If you have a site that you constantly test and tweak for performance (beyond its ability to repulse your visitors into clicking on an advertisement just to get to a QUALITY site) then you have a real business. You can test and track SO MANY variables to make a site more profitable than it is now. Every site on the web can perform better than it does right now. Every single one! The people who understand this never stop testing their calls to action to get their visitors to do more than something that results in a one-time action. Traffic is the most expensive thing on the web both in the time it takes to get it and the resources you have to use up for each and every hit. The traffic you have now might be all the traffic you EVER need on a daily basis to make a killing with your site. You will never know until you test and track everything about your site. The headlines, the offers, the opt-in forms, the guarantees, testimonials, bullets, adsense placement, followup... In short, every webmaster on the net has a lot of work to do on every site they own if they really want to reap the kinds of profits their sites are actually capable of pulling in. Most people get a site up and are happy with the sales or clicks they get and move on. NO! You are leaving so much money on the table thinking you are done with a site right after you put it up. That site is the worst it should ever be! Wasting another domain fee, hosting fee, bandwidth and the costs associated with getting traffic to a brand new site before you have optimized your current site for the very best conversion it can pull is NOT good business practice. I know people who have literally thousands of domains. And one thing I can guarantee you is this: They are making a pittance, even if they are making $60,000 a DAY, in comparison to what they COULD be making with far fewer sites and more testing and tweaking of that smaller group! And Fortin seems to agree. He is going to be at my seminar in New Orleans September 9th - 11th, 2005 to expose everyone who attends to just how much money they have left on the table over the years because they have never tested different aspects of their calls to action. It is enlightening, as well as depressing to find out how much money you COULD have made all this time had you tested from the beginning! But the point is, you cannot go back to get all those lost subscribers, sales, or clicks. You can only start testing today to capture more money from each site you own. Thereby alleviating the need to have a massive network of sites all performing at half their potential or much less! Copyright 2005 Jack Humphrey Jack Humphrey is Managing Partner at Content Desk. He is also the author of Power Linking 2005, now in its 4th edition. http://www.power-linking-profits.com To learn more about the profitable niche publishing industry, check out http://contentdesk.com/mardigras
MORE RESOURCES:
New Internet Marketing Home Business Seeks To Help Other Work At ... - PRarticle.com (press release)
Internet Marketing and Management Group (IMMG) has developed a new ... - BigNews.biz (press release)
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Online Parties with a Twist We know once you have a room full of guests at your online party, getting them to play games is the easy part. While hunting for answers to your game, a guest has the chance to see some products they simply cannot do without, thus making you sales!We also know from experience that getting the visitors to the party in the first place is like pulling teeth. FREE Classifieds-Advertising: Your Online Work From Home Business If you are on a shoestring budget and need to find cheap advertising on the internet there is nothing cheaper than FREE classifieds and they are literally everywhere you look.The trick to FREE classified advertising is quantity and testing. Making Money from Websites - Common Pitfalls of Beginners and How to Avoid Them Making money online is really easy to do because the entire world is becoming Internet savvy with a preference for shopping online. Because of this fact, you need to make sure you are doing your best to meet the needs of individuals online and increasing the internet traffic coming to your website. Believability - Youve Either Got It or You Aint! Believability is what's missing, and the majority of all businesses have the same problem. They advertise Institutionally, they fail to inform and educate their potential customers, they believe (and sometimes it's true), that they have the best product/service in their field. My Wacky Test Marketing Experiment Succeeded In a previous article I recounted engaging in a wacky piece of test marketing - and now I'd like to provide you with a progress report.I set up a temporary website with a sales pitch for a product which I had yet to create - and cheekily signed off with a visitor survey request instead of the customary options to purchase. Creating Functional Dialogue for Your Website Opt in clicking promotes your business. By increasing link exchanges within the promotional copy on each page of your website, your website moves for you. The Free Viral Marketing Technique You Cant Afford to Pass Up Have you ever seen the movie "Pay it Forward"? This incredibly simple, yet effective viral method requires doing exactly the opposite; that is, paying it backward. Read on to see exactly what I mean. Guaranteed Sign Ups-What Are They? Every business needs customers that's axiomatic.When you work on the net, the only way to get customers is to get them to your website. Harness the Power of the Internet Whether you're a service business working to obtain clients, a manufacturer selling products, or a non-profit organization selling your good works, you must spread the word. You must speak up to be heard. The e-Marketing Plan - Brief Overview and Working Scheme I. Summary of a marketing planThe marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. The Most Successful Internet Marketing Model - Start with Free Tools, Spend Money Later There is a particular web site where I regularly place my free internet marketing articles to generate traffic to my blog. Quite often several so called internet marketing experts place articles shortly after one of mine has been posted talking about the impossibility of making any money online without spending lots of cash on advertising. Seven Steps to Starting Your Internet Business There is no reason to be afraid of creating an online business. It is a very easy process if you take it one step at a time. Celebrating A Decade Of Online Marketing Yes, it has been ten successful years of online marketing in the E-world. Many small companies have made it real big in this online world, by applying different marketing strategies and techniques. Do Your Words Need Protection? Recently, attending a local event, I found myself chatting with a young woman I'll call Pearl. When she learned I was a writer she asked, "I wrote some poems when I was younger and I would like to copyright them. Add-on Sales - The Key To Success On The Web Question: Can you guess the cheapest way to make a sale?Answer: Sell to the customer that just bought from you!All successful salespeople have one thing in common: They know how to make sales "after the sale". There are many costs associated with finding a buying customer. What is the Flavor of Your Website? When I mention, "flavor", I mean the appeal of the products or services, a company offers, to your basic senses, ( taste, touch, feel, sight, etc.). Make Extra Sales with your P.S. - Internet Marketing This "little" test I ran was in dedication of Corey Rudl. He was always big into "test test test" and then tell someone about it. Solution Catalog - Getting More Out Of Your Searches The Fast And Easy Way Are you Tired of being Burned by your Internet solutions? Take advantage of a solution catalog with a difference, where your needs are thoroughly researched before they are presented, thereby providing you with trusted results.Permit me to share some beneficial experiences with you if you have the time. Niche Marketing the Right Way! Niche marketing is hot these days. Membership sites pop up everywhere inviting you to make tons of money. Why Your Talents Alone Arent Getting You Anywhere Online The bottom line is that there are plenty of really talented people out there who will never be heard from because they don't understand even the most basic principles of marketing. Marketing isn't often taught in Fine Arts courses because the instructors, by nature, are better at teaching the craft than they are at marketing themselves in the craft.
|
| home | site map |
| © 2006 |