| |
| |
|
Marketing Information |
|
|
|
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place. 1. It's all about you. Folks are not interested in you and your accolades. They want to know what you can do to solve their problem of the day. Drop the focus on you, and turn the spotlight on what is important to your buyer. 2. It is filled with details and research. People are bogged down in details and statistics. They are much more interested in buying from someone who shares their personal experiences and who is willing to build an open and honest relationship. 3. It lacks action-oriented words. People love to buy Nike products, because the words "Just Do It" communicate action. By using words such as run, dance, live, sing, move, or play, you will get your potential clients moving, excited about buying your product or service. 4. You have nothing new to offer. People are bored with the same old same old. Put yourself on the bleeding edge of your profession by taking advantage of the new tools and resources which are out of the norm. (Example: In Coaching, we take advantage of modern online survey tools and blogging tools which breathe new life into our businesses.) 5. Your message drips of "neediness." If your marketing message is focused on "sell, sell, sell," you will send the message that you are needy, which will drive customers away. Communicate your willingness to provide value, and you will develop raving fans. 6. Your message lacks "color." An advertisement can be delivered in black and white, still have "color," and paint an amazing picture. Use powerful words which will grab the attention of your potential customers such as discover (suggests excitement), proven (sends a message of peace of mind), and savings (everyone wants more money and more time). 7. You are marketing on the surface. People buy based on emotions. If you are selling shampoo, don't just sell shampoo...sell beautiful hair. If you are selling heating and air units, sell comfort and warmth. If you are selling a vacation, sell a luxurious day on the beach and romantic walks under the stars. 8. It lacks your personality. Even if you are selling widgets, folks want to know who is selling the widgets. Why? Because they want to know you can be trusted to deliver as promised. Use fun photographs and life stories so that your buyers can get a closer look at your life. The connection you will make will be unforgettable. 9. Your message lacks "added value." Studies show that people will buy if the value perceived is worth the investment. If you are charging nickels and dimes for small extras, you will quickly drive buyers away. People who "nit pick" over incidentals are often considered to be "uptight" and "inflexible." Yawn!!! Drop the nit-picking, and over deliver by adding extra value. Folks will love you for it! 10. You are playing "Follow the Leader." People want to buy from people who are leaders. Be bold and unique in what you stand for in your business, and make this known on your website, in your brochures, and in the articles you write. You will position yourself as someone who is unique, confident, and someone who is worthy of trust. Copyright 2004 Five Star Leader Coaching and Training About The Author Bea Fields is an Executive Coach and the President of Five Star Leader Coaching and Training. She is a Consultant, Trainer, Public Speaker and Visionary for the Personal Environments Community for www.CoachVille.com. Along with Mitch Meyerson, Founder of Guerrilla Marketing Coach, she is the co-leader of the Guerrilla Marketing Coach Certification program. She is the co-author of the 90-Day Marathon Marketing E-Course for Coaches and Business Owners.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Motivating Your Target There's just no time to waste in a cyber day; competition for your target's attention has always been stiff, but now it's just killer. There's less time and more to do, more to see, more to read--ad infinitum. 12 Lessons I Picked Up from Attending Seminars So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted. Successful Surveys: 10 Tips for Better Results Why would you use an email or online survey when you could simply call your clients and customers and ask for their input?Lots of reasons.- standardization - easy to get large numbers of responses - easy to tabulate, analyze - easy (and often fun) for your clients and customers - inexpensive - non-intrusive - time-efficient (for you, and for your clients and customers) - protect your customers' anonymity (if important) - professional - no "cold calls" - no answering machines!And have you figured out how long it would take to have 100 fifteen-minute conversations instead? (I don't have to do the math to know that it's WAY too long!)So in this article, I'm going to talk surveys. The Name Game Pop quiz! If you have to say goodbye to your hard earned money to purchase something you've always wanted, who would you rather trust: an unknown provider or one who has an established name in the industry?The answer to that question shows how important branding has become in recent years. And consequently, brand building has taken an equal significance. Who are Those People Youre Selling To? If you're in the IT business, that's an important question.Most marketers are keen to profile their prospects. Sage Advice from a Marketing Expert! An international hair-cutting chain opened a new store directly across the street from the small town's only barbershop owned and operated by a man affectionately known to the locals as 'ol'Joe'.Joe and his barbershop were fixtures on Main Street for over twenty-eight years where he had enjoyed the privilege of trimming the hair on every man and boy in the community. Motivate Your Market Force IntroWant me to tell you something on how you can motivate your market force in 2005. I will do so today. Lessons Learned at the Harvard Business School "If God wanted to create a perfect punishment for a high achiever, then He would have that person manage a professional service firm," says Professor John Gabarro of the Harvard Business School.Gabarro is on the faculty of the Leading Professional Service Firms program, an intensive, one-week executive education program taught twice a year at the Harvard Business School. Forward Thinkers Stay Ahead of the Curve What is it like from a marketing perspective to be yesterday's news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don't have to put on our creativity cap to craft an innovative strategy. Why Insight and Flexibility is More Important than Perseverance in Marketing Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.This is one of the marketing principles that doesn't seem to be taught successfully. How Do You Get Past The Gatekeeper? The best joint ventures are with people in your own network - those that already know, like and trust you. However, there's nothing to stop you from partnering with "cold" contacts - those you've never associated with before, and you would therefore need to build a relationship with. Newsletters are Marketing Machines! Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. Unique Gift Items - 3 Creative Ideas With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Build a Dynamic Business - 10 Steps to Start You Off It's where your employees are in a 'special place' when they work together. And to get there, they have to be in a culture that is very special - and you can create it in your business too!Here are ten key points that will make a big, big difference:- Build Great RelationshipsTake the time to engage with your people. Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time. Creating Your Own Lead Capture Pages Having a downline can be golden. A downline is a group of folks who have either signed-up or have already agreed to at least look at what you send them. Roping In Loyal Customers While Making An Extra Profit! You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card. How to Expand Your Target Markets Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now. An Example of Understanding Consumer Thinking A church in my community provided me with one of the best examples of understanding the consumer, which I've ever experienced.Once a month a church in my community provides free lunch, open to the public. Effective Use of Promotional Products and Ad Specialties 1. Determine the goals of your promotional products program.
|
| home | site map |
| © 2006 |
