| |
| |
|
Marketing Information |
|
|
|
The Power of Thank You
Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a very young age to say Thank You in appreciation of a courtesy extended by someone. Your parents, your teachers in school, your minister or teachers in church, your youth group leader and others all attempt to teach this civilized and courteous behavior from a very young age. Most children use Thank You without even thinking about it. As adults, too many people forget this seemingly minor consideration when dealing in the business world. This lapse can have a very profound effect on the success of your business. Even in the high-speed world of today, polite and courteous people stand out from the crowd. In the rush to complete your work, it's all too easy to forget to use Thank You with your customers, employees, vendors and others that you come in contact with on a daily basis. People like to be appreciated. By using the simple coutesy of Thank You with your customers, you send the message that they want to hear - their business is important and appreciated by you. Sincerity is a key ingredient when using Thank You. Don't verbalize Thank You as a hollow statement or mechanized response. If your customer is standing in front of you, look them in the eyes and sincerely thank them for their business. A written Thank You note is an extremely powerful tool. Your ability to up sell additional services or products and gather referrals is enhanced with a personally signed Thank You note. People are much more willing to refer others to you when the pleasant memory of their transaction with you is remembered in a warm note. The cost to your business to use this powerful tool is almost nil - verbally it's free and a Thank You note plus stamp is less than 50 cents. Incorporate Thank You notes as a systemic function in your normal business practices and this small courtesy will pay large dividends. © 2004 ODEC Mike Burstein has been helping the SOHO and Small Business community grow & prosper for over 20 years by solving start up problems, creating best practices, automating their offices, getting free publicity and dramatically increasing traffic and sales. MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Making Your Mark With The Millennials Generation Y--The second-largest crop of young people in America's history, offspring of the Boomers-80 million of them, nearly 27 percent of the U.S. Discover 7 Hidden Profit Producing Secrets Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you seven of the mistakes that are among the most common that are made. This information is value critical if you intend to see marketing efforts drive sales increases. How Architecture Rendering is Part of the Impact Cartoons have gone from celluloid to digital. Movies have gone from cinematography to computer graphics imaging. 10 Awesome Ways To Attract More Orders 1. Create a free ebook directory on a specific topic at your web site. B2B Marketing - Why it Should be Subtle Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning. Marketing to a Critical Mass In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source. Laws of Marketing - The 10 Immutable Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. Networking Magic YES-- it is true that Networking is an art that must be mastered. However, for those of you that are new to the networking game and the art of mastering it, please READ ON. Your 30 Second Commercial This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. Behold the Power of the Tip You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. The Easiest Small Business Direct Marketing Tip You'll Ever Get This really and truly is the easiest (and most profitable) small business direct marketing tip you'll ever get. And when I say easy? I really mean EASY. Why Smart People Dont Know How to Market As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. Even if you're just starting out, you've achieved success just to get your many degrees and pass those licensing exams! Your clients return and refer because you apply your expertise and insight to guide them to appropriate answers for their unique situations. What IS the Difference Between Marketing and Sales? There seems to be a never ending argument among marketing and sales professionals as to what really is the difference between marketing and sales functions. More often than not, both business activity terms are used to describe any business activity that is involved in increasing revenues. Have You Tried Cause Marketing? To help promote your small business or professional practice, consider tearing a page out of the corporate marketing playbook. For years big companies have partnered with nonprofits to co-promote their brands. Fundraisers - How to Raise Twice the Money With Half the Sweat If your members, parents or donors wear clothes, watch t.v. Making the Intangible Real How do you make the intangible real? How do you take an idea or concept, something that can't be seen or touched, and convey its essence to others, quickly and easily?That challenge faces many of us in this age of information and knowledge marketing. In advertising and other marketing communications, we have to convince prospects to respond to words and ideas. How to Expand Your Target Markets Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now. Tooting Your Own Horn "If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- AnonymousEvery day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Give me a Referral any Day - the Power of Networking I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was - a speedy solution was necessary BUT I did not know anybody who repairs freezers. The Marketing Recipe: Money, Marketing and Me - 3 Keys For Success You have a great product or service? Now, how should you market it?You have to make others know about what you have to offer. There is no good in having a great idea if you don't know how to sell it, right?Your motivation is financial independence (MONEY); you establish a quality product (your service), and you go out into the harsh competitive world and sell it (MARKETING) while you also sell yourself (ME)!Here are a few tips and a real example which you should keep in mind in order to prospect.
|
| home | site map |
| © 2006 |
