| |
| |
|
Marketing Information |
|
|
|
How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business
Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort. I remember vividly watching a training session where my sister easily threw another student flat on his back. What staggered me though was the size of the student. He was huge. But she didn't strain or struggle. She simply appeared to step calmly backwards as he approached and let him fall over her in a big circle to land flat on his back. I was amazed and by the look on his face so was he. You may be mistaken in thinking he was going easy on her, but he wasn't. There was something in the way she reacted to his movement which gave her this enormous power. Something in the technique she used that enabled her to lift a 20 stone man off the ground and plant him flat on his back. I'm now going to share her secret with you with ideas for applying these principles to your own business... Dr. Jigoro Kano, the founder of Judo devised a theory known as "kazushi" which essentially means, "Using a minimum amount of strength, it is possible to throw your opponent if you force him off balance by breaking his posture." Kazushi (unbalancing your opponent) is effectively promoting the idea of "Minimum Effort - Maximum Impact". Which, by no coincidence, happens to be the key concept behind Lean Marketing. This understanding of Kazushi is what gave my 10 year-old sister the power and belief she needed to throw the 20 stone man. She yielded to his forward momentum and put her foot in a position low enough to act as a lever which had the effect of disturbing his balance with the full force of his own momentum and weight behind it. In other words she harnessed all 20 stone of his weight, combined it with her own and used it all against him! So How Do You Use Kazushi In Your Business? Key #1 - Balance Jim Rohn once said, "The same wind blows on us all, what matters is the set of the sail." You need to make balanced, reasoned decisions to be most efficient. This means you need to realise the harmony in all parts of your business. It's no good chasing new business if you ignore the clients you already have. There's no point in striving for financial success at the cost of your health, friends and fun. Balanced thinking also means the ability to put things in perspective. Small problems affect us all. It's when we see these small things as big that we get carried away and can over-react. Key #2 - Momentum I talk a lot about using pain and gain as a motivator. This is essentially a tool for creating momentum. But momentum without a direction is waste. Make sure you have vivid, powerful goals. Keep your end in mind and be willing to go with the flow and will of others where necessary so that your outcome can still be realised. Don't tackle problems head on but guide people in a direction that is mutually beneficial. Argument and conflict is wasteful and should be avoided where possible. Pace people. Show them you understand them. Then guide them and allow their own momentum to do the rest. Don't get carried away pursuing things that do not lead to your desired outcome - otherwise your momentum may be the very thing that trips you up. Key #3 Leverage By recognising levers you'll be able to harness the power of momentum and make it your own. Effectively harnessing energy in the same way that a sail on a boat uses the wind to make it move. Knowing where and when to take action and understanding that the little adjustments and small things can make the big difference will give you unlimited power. Gain support. Ask for favours. Use your network. Make other people's time and money work for you and them simultaneously and you'll achieve a lot more a lot sooner and with a lot less effort. As the saying goes: "If you give enough people what they want - they'll help you to get what you want too. 4 Out Of 5 Small Businesses Go Bust Inside 5 Years! Finally - A Guaranteed Way To Make Sure You're Not One Of Them... http://www.leanmarketing.co.uk/toolbooks
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
How Important is Your Marketing? Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003. Bedroom Marketing Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same principles to Internet marketing. Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2 In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline.Now let's take a look at the kind of things you may want to give. Loan Officer Marketing - How to Target the Right Agents Once there was a loan officer, who marketed his services to some Realtors®. His story went something like this. Marketing Tips 101 - Where Can I Get Clients From? The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error. Some of the ways to get clients are: contact previous employers; mailing lists; cold call your target market; attend group meetings and seminars for your target market (conventions for doctors, lawyers; computer seminars); attend local Chamber of Commerce meetings; join groups related to your target market; if your target market uses a specific system, for example accountants use the SafeGuard system, contact them and tell them that you are available to teach them how to use the system or you can do it for them. How To Create Urgency So People Buy Now .. Stay in Touch with Leads and Get More Closes How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot. Educating Your Customers One of the biggest marketing mistakes businesses make today is failing to educate their prospects and customers about the unique advantages that are being offered to them. The cornerstone of any marketing plan should be to educate your customers. Customers: The Key To Successful Marketing How well do you know your customers?What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be missing out on sales.Uncovering Your "Key Selling Point"This is the Single Marketing Message that is the central message in all of your communications about your business, product or service. First to Market Theory AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify products and services in order to make a point and simply lump them all together. Devious and Deceptive Packaging Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? Where is the truth in any of that?If only we lived and shopped in a pure world where labels told the whole truth and nothing but the truth. But while consumers rely on labels to make wise nutritional choices, food manufacturers use labels to sell their product. Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline? When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science. Blowing Your Own Horn Opportunity Assistance Business Resource Center http://www.opportunityassistance. Catalogs are Selling Machines If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. Nine Must-Do Positioning Steps Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers?As Ralph Waldo Emerson's 150-year-old essay titled "Compensation" teaches, first you must give if you want to receive. Self Promotion Brings Business Success Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. The Mighty Marketing Brochure "Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information. Make Your Prospects Say Yes! 6 Secrets to Stellar Sales PresentationsEvery sale is won or lost in the presentation. Regardless of product, industry, or market every sale has the same basic components: A prospect who wants a product, a product, and a sales person who will or will not help that customer buy. Sales Resistance on the Rise Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. Develop Your Curiosity And Increase Profits If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot.
|
| home | site map |
| © 2006 |
