| |
| |
|
Marketing Information |
|
|
|
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion. Use these easy ways to boost online credibility and sales: 1. Market and Make your Ezine a Sales Tool Ezines are one road to sales if you have targeted subscribers who stay with you at least eight months. After four-seven issues, their trust builds and they eventually will buy from you. At the end of your feature article in your signature file include a link straight to your product or service sales letter related to your piece. Entice your ezine readers to go to your site often and stay a while to see new information, so they will eventually become faithful customers. Many professionals complain that many subscribe to their ezine, but not many buy. Ask yourself why? Is your ezine list of subscribers a targeted, preferred audience? Many business people collect email addresses, but fail to categorize them so they can target a particular message and offer. Be sure to give your targeted audience what they want. If you don't know who they are, write a short survey of less than five questions to potential readers. Ask them, "What do you want?" Include the answers in your ezine and send a thank you to those who participate. As a book coach and Internet marketing coach, my ezine may not appeal to free-lance writers looking for work. While my ezine reports news on traditional publishing route, it focuses on self-publishing and eBooks by non-fiction writers.It shows authors how to sell online, much cheaper, easier and make more profit than traditional marketing. What do you put in your subject line when you send your ezine out? Did you know that less than 50% open your ezine? Give subscribers a reason to open your ezine. Put the title of your feature article in the subject line followed by a dash and your ezine title. If too long to fit on the line, just include the part that will be recognized followed by ellipses. How are you building your ezine subscriber list? What do you offer people who subscribe? This sign on most Web sites turns people off: "Subscribe to Our Ezine." What's the motivation? None. To increase your targeted subscribers include a free eReport or ebook with every subscription. Get a strong testimonial like Dan Poynter's for The Book Coach Says... ezine: "Filled with useful tips and resources--definitely worth your time." Place it on your home page. Give visitors a reason to buy. Another way to build ezine subscribers is to submit articles online to opt-in ezines. When you get published your article will be seen by at least 15,000 ezine subscribers looking for information. You can send to 15 or more of these each time. Many Webmasters and other business people who subscribe will see your professional article and want to post it on their Web sites or in their own ezine. Why? Because they need fresh content for their site and ezine. They want and need your information. While the list changes you might try article_announce-subscribe@yahoogroups.com. What great publicity for you! It's so powerful, my site got to #1 in Google and 35 other search engines in just eight months after submitting 30 plus how-to articles. You can also submit to Web sites directly such as Marketing-Seek.com. When people see your articles, they will see the link to your Web site and visit, even buy. This viral marketing spreads the word fast and wide. It listed your coach's URL on 4500 other web sites. Submitting these how-to articles increases new subscribers from 10-25 each time you send. You can see why I'm sure to submit at least one article each week. 2. Submit Articles to Ezines and Web sites After seeing different articles by you, your audience from the opt-in ezines and other Web sites will take advantage of your benefit-driven signature file, take you up on your free offer, visit your site, subscribe to your ezine, and eventually buy. Each time you submit an article, like me, you can boost new sales $50 to $100 a day. Read articles on "How to Write a Publishable Article," "How to Write an Article Fast," "How to Submit Articles to Ezines and Web sites." Remember, the trick to promoting yourself and your products is giving away free information. It's like tasting chocolate cookie samples at Mrs. Fields. Visitors will be more likely to buy after they experience a piece of you. Keep your articles categorized too. At first, I submitted random articles. Then I realized 20 years of coaching experience could be put into six categories: - Writing/Publishing Like me, you can offer these categories and a new tip category by auto responder to specific audiences who want specific kinds of information. They appreciate the categories and the easy way to receive promotional articles. To receive over 100 articles on these categories go the web site link at the end of this article. For the largest profits and connecting with people so they will want your product or service the two best ways to promote online are: - Write a sales-oriented ezine and send regularly Together they work beautifully to make you well known on the net. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
How to Turn Your Promotional Products Expense Into a Profit Center If you use promotional products you probably already know the power of giving away freebies. You may use them to thank current customers, or to give incentives to potential customers. Color Part 1: Accuracy Color is one of the most difficult parts of a design to show accurately to a client.Color perception can be affected by many factors, including:Human perception:The way each person sees color can vary, depending on the structure of the individual's eye. Keeping Your Mailing List Clean and Efficient Your mailing list retains its value best if it is kept clean and efficient. This report will first talk about why you should maintain your list in this manner. Brainstorming Techniques as New Product Development Strategies When developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition. Tie-In With Others To Maximize Your Business Leverage One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to tie in your marketing efforts with the efforts of others.The cost of acquiring a new client or customer is enormous. Loan Officer Websites: Your Marketing Hub to Magnetize Realtors Too many loan officer websites look like congested intersections, information running every which way. Fancy gadgets, like calculators, online application submission forms and loan programs filled with jargon that customers don't understand. Postcard Direct Mail Marketing: 15 Ways To Grab Attention If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect's attention. The place to do that is Side A, the side that doesn't have the stamp and address on it. Strategic Internet Marketing I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. The Power of a Survey How many times have you been asked to participate in a survey? If you are anything like me then the answer is probably hundreds. I am often being stopped in the street and invited to take part in a survey that will only take a few minutes. The Death of Product Packaging as We Know It. It used to be you that if you had a great product you put it in a package and voila! . . Survival Strategies 1. Do the moneymaking things first. How to Booste Your Profit Quickly There are so many competitions by running business. So you must do something in a smart way. Tradeshow Booth Cures - Living Color Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote health, happiness, and prosperity. By utilizing elements such as light and color, Feng Shui Masters used their skill to promote the flow of "chi", or vital energy , to protect and enhance the prosperity of the Imperial Dynasties. Turbocharge New Sales with a Marketing Database What is the most valuable asset your company owns? Inventory? Equipment? Employees? If you've got customers, your number one asset is your customer list.You've heard the old adage, "It's 5 times easier to sell an existing customer than to find a new one. Getting Personal - Innovative Marketing for Small Business Owners The small business marketing strategy you can't afford to miss Everyone loves a story. Even if you don't particularly like reading them chances are you love watching them, either on TV or at the movies. Avoid These 5 Web Site Blunders! The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn't get lost in the mix. Dont Let Your Business Cards End Up in the Trash Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash basket. Everything Youve Ever Learned About Marketing Is Wrong Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG. 7 Ways to Evaluate Your Marketing Plan Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking. The Real Path To Big Bucks On The Internet! "Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of my JV partners) experienced an epiphany yesterday. He had one of those rare moments of insight that can forever change your life.
|
| home | site map |
| © 2006 |
