| |
| |
|
Marketing Information |
|
|
|
Spike TV - Know Your Audience
What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, is the perfect example of the power of knowing your audience and giving them what they want. In one week of watching Spike TV you can expect to see poker, ultimate fighting, demolition derbies, cop shows, kung fu movies, school bus figure eight racing, pyrotechnic explosions, Klingons, customized cars, Chairman Tamori, giant rubber bands, sports superstars, Captain James T. Kirk, video game awards, Japanese trivia shows, dating competitions, MacGyver, and monster trucks. And that is only a partial list of what Spike TV offers men. When it comes to your small or home business, knowing your audience, giving them what they want, and letting them know it's there for the buying are essential steps to establishing a consistent income. Knowing Your Audience the Spike TV WayThe creators of Spike TV saw an opportunity in the television industry to create a network marketed toward a huge, almost completely neglected demographic of men. By creating a product men would be interested in (did I mention MacGyver?) and packaging it to succeed, they paved the way to truly become the "first network for men." Follow these steps to find out who your audience is and what their habits are. First, categorize your potential customers or clients according to their similarities. You may create these groups based on age, socioeconomic status, gender, political activity level, or any other characteristic that is relevant to your business. Group your potential clients and customers based on characteristics they actually possess, rather than on features you would like them to have or that you think they should have. Just because men should be interested in keeping the kitchen clean does not mean Spike TV should create a show all about dish soap. Second, distinguish between the categories of your customers that will purchase what you're selling and those that will not. When all is said and done, your business relies on the revenue customers generate to stay in business. If no men watched Spike TV it would not still be a viable, thriving network. It may be helpful, if you have the resources, to identify which categories of your customers might not buy right away, but may come back and purchase later. Finally, discover how your customers will use or purchase your product. Spike TV no doubt was faced with the challenge of providing quality service to both Sci-Fi fans and Demolition Derby junkies. Some of your customers may purchase your product based on impulse, while others may be converting from one of your competitor's products. Still others may need information, testimonials, and a personal relationship with you before they spend money. Catering to your individual customers (by identifying categories and marketing to the ones that will buy what you're selling) increases the likelihood that they will return the next time they need your services. Knowing your audience and meeting their individual needs can be the difference between barely scraping by and buying a yacht - or a school bus figure eight racing track of your very own. Nick Smith is a specialist in network marketing. Find out how to get Spike TV on your television at DishNetworkProducts.com.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Sell More Online By Offering a Big Fat BONUS! I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Fundraising Letter Envelopes: How To Make Them Irresistible Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. High Response Marketing With Low-Cost Postcards Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them . Knock, knock. Whos There? Your Target Market, Are You Listening? Have you ever had a conversation with a person who wasn't listening to anything you said? This one-way communication experience is a big turn-off and many times frustrating to cope with at the time. Is this occurring in your marketing? Oops, no one wants to think of their business as turning a deaf ear to their market. Direct Mail Response Devices and How to Craft Them Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. Up Your Income Next Week: 13 Ways to Have a Sale Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. Can Message Board Marketing Work For You? One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two. Marketing On The Cheap: Speak Out! No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say. Whats In It For Me? Sometimes, one of the most difficult things to teach beginning sales professionals is the difference between features and benefits. All too frequently, sales people list their product or service features, without articulating how those features will ultimately benefit that prospect or customer. Reverse The Risk And Boost Your Profits As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal.Risk Reversal DefinedRisk Reversal, in essence, means that you, the business owner, assumes all the risks associated with the business transactions, and your customers none. When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips There comes a time in every small businessperson's life when common networking practices like handing out business cards, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient. Target Marketing - What Are You Aiming For? Is Advertising Viable?At the turn of the 20th century, department store magnate J.C. Successful Surveys: 10 Tips for Better Results Why would you use an email or online survey when you could simply call your clients and customers and ask for their input?Lots of reasons.- standardization - easy to get large numbers of responses - easy to tabulate, analyze - easy (and often fun) for your clients and customers - inexpensive - non-intrusive - time-efficient (for you, and for your clients and customers) - protect your customers' anonymity (if important) - professional - no "cold calls" - no answering machines!And have you figured out how long it would take to have 100 fifteen-minute conversations instead? (I don't have to do the math to know that it's WAY too long!)So in this article, I'm going to talk surveys. Self Promotion Brings Business Success Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. Your Ultimate Competitive Advantage The biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no. 10 Steps To Getting Paid For Your Marketing Materials How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here's how to do it. Unique Selling Proposition - Your Competitive Advantage! To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the eyes of your customers and/or prospects. What to Include in Your Marketing Plan Write-Up For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not. Youre Halfway There!...Or Not Part 2 Now that you have had a chance to create a game plan for accomplishing your business goals during the third quarter of this year, let's focus on the fourth quarter of this year.These last three months of the year are not only crucial for meeting business goals for this year, they are also crucial for making sure you head into the next year on track towards meeting and exceeding future business goals.
|
| home | site map |
| © 2006 |
