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Step by Step Guide to an SMS Campaign
SMS is good for: ? Short lead times and immediacy Basic Rules for SMS In addition to permission, there are five key elements that differentiate SMS marketing from traditional marketing. These are also the key success factors for its use. A minimum of 2 factors is necessary for a successful campaign. You need Permission plus: 1: Relevance Step 1: Planning the campaign Objectives: ? Why are you communicating via mobile? Offer plan: ? What's the definition of your offer? Limitations: ? Do you need to cap the responses? Step 2: Creating the campaign Some SMS Service Providers enable you to create, test and track your basic campaign yourself via your web browser. This can be very useful for simple push campaigns such as; event notifications, requested information (i.e results, account info), "show this message for a free.." style campaigns, staff memos etc. However, the more complex the campaign, the more likely you will require professional help in both the planning and fulfilment of the campaign. Step 3: Copywriting ? You only have 160 characters-use them wisely Step 4: Test , test and test again.. ? Test the campaign on different screens Step 5: Measurement and tracking Some indicators that you may use to measure success of the campaign are: ? Open rates Do ? Use it as an automated data capture Common Mistakes: ? Poor targeting and relevance Conclusion ? It's an important marketing medium and it's here to stay Kath Pay is Marketing Director of Ezemail, a web-based e-communications tool, which enables you to create, send and track your email marketing and SMS messaging campaigns. For more information please go to http://www.ezemail.com or contact Kath at: kath@ezemail.com.
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